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The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a framework for determining how previous experience influences the decision on how much and what type of information individuals will use when planning a trip using wine tourism as the context for the research.

A visitor study was conducted at 23 wineries in the US Southeast. Data were collected from winery visitors using a structured self-administered questionnaire.

Results from 832 consumers indicate that an individual’s previous travel systematically influences the number and type of information sources that they will seek out when making future consumer decisions. Findings confirmed the hypothesized expectations about wine tourist information search behavior and help to partially explain the nature of bounded rationality in the case of tourists’ winery visit decisions.

Because the study focused only on winery visitors in the US Southeast, the research results may lack generalizability.

These findings can assist winery owners and destinations with wineries in their promotional efforts. Of major importance is the finding that increases in experiential knowledge from prior travel are monotonically associated with increases in the number of information sources marked to be valuable in selecting a winery. The influence of experience is particularly dramatic in that the mean number of information sources marked to be valuable moves from a low of 2.5 to a high of 10.0 out of 16 as travel experience increases.

The study contributed significant and useful findings that advance the application of enrichment theory to wine tourism. Enrichment theory does not currently differentiate between types of knowledge that enrich a consumer’s ability to more easily encode and use new information. The current study confirms that experiential knowledge is an important knowledge construct in models of bounded rationality.

Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This chapter considers a most basic question of organization in platform contexts: the choice of boundaries. Herein, I investigate how classical economic theories of firm boundaries apply to platform-based organization and empirically study how executives made boundary choices in response to changing market and technical challenges in the early mobile computing industry (the predecessor to today’s smartphones). Rather than a strict or unavoidable tradeoff between “openness-versus-control,” most successful platform owners chose their boundaries in a way to simultaneously open-up to outside developers while maintaining coordination across the entire system.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Application of the numerical method to the art of Medicine was regarded not as a “trivial ingenuity” but “an important stage in its development”; thus proclaimed Professor Bradford Hill, accepted as the father of medical statistics, a study still largely unintelligible to the mass of medical practitioners. The need for Statistics is the elucidation of the effects of multiple causes; this represents the essence of the statistical method and is most commendable. Conclusions reached empirically under statistical scrutiny have mistakes and fallacies exposed. Numerical methods of analysis, the mathematical approach, reveals data relating to factors in an investigation, which might be missed in empirical observation, and by means of a figure states their significance in the whole. A simplified example is the numerical analysis of food poisoning, which alone determines the commonest causative organisms, the commonest food vehicles and the organisms which affect different foods, as well as changes in the pattern, e.g., the rising incidence of S. agona and the increase of turkey (and the occasions on which it is served, such as Christmas parties), as a food poisoning vehicle. The information data enables preventive measures to be taken. The ever‐widening fields of Medicine literally teem with such situations, where complexities are unravelled and the true significance of the many factors are established. Almost every sphere of human activity can be similarly measured. Apart from errors of sampling, problems seem fewer and controversy less with technical methods of analysis then on the presentation and interpretation of figures, or as Bradford Hill states “on the application of common sense and on elementary rules of logic”.

Frank cases of scurvy are easily recognised and are satisfactory to treat. Even in Western Europe cases are met with under ordinary conditions of life, but mostly in poor countries among those living alone and not caring for themselves properly. It has been advanced that while frank scurvy is admittedly practically unknown in civilised countries, yet minor degrees of vitamin C deficiency are responsible for much vague ill‐health and disease other than scurvy. This theory is difficult to prove, and proof is lacking.

Established educational leadership discourse has been dominated by Anglo‐American perspectives oblivious to the cultural diversity that characterizes the contemporary world. It has frequently privileged mono‐cultural, mainstream values which have meant indigenous and ethnic groups have suffered alienation, exclusion and disadvantage. Western‐led educational interventions in developing nations also frequently fail to acknowledge the rich cultural traditions of recipient societies and theories and practice are rarely appropriately scrutinized for “cultural fit”. The purpose of this paper is to construct a theory for leadership in intercultural contexts.

The article reviews how monocultural assumptions of colonial and national leadership cultures in the past were frequently inappropriate for the diverse populations they were intended to serve. The global era has witnessed the emergence of cross‐cultural theory and research paradigms to combat cultural blindness and develop cultural sensitivities. While applauding these developments, the epistemological assumptions that underlie such research are questioned. A case for more nuanced theory, which acknowledges complex interactions between agents from different cultures, is developed. This includes a call for more dynamic research tools based upon constructivist and phenomenological premises.

Cross‐cultural research has generated territorial maps that promote insight and mutual understandings. However, it relies upon essentialist stereotypes that mask the existence of complex sub‐cultures and dynamic forces of change within national cultures. Case study research which taps the subjective understandings of cultural actors is cited to reveal a more complex process of interaction between cultural agents.

This is a theoretical exploration, not an empirical report. It is limited by the scarcity of existing research in a fledgling field.

The article encourages researchers to move from observationally based, stereotypical portraits to more nuanced concepts of cultures as complex, multi‐layered and changing phenomena. It establishes the epistemological foundations for future research in inter‐cultural contexts.

The paper develops new directions for future theory and research.