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The case data were obtained from secondary sources including academic, newspaper and periodical sources.
The Founder of Chipotle Mexican Grill, CEO Steve Ells, was a restaurant innovator credited with creating the fast-casual experience. He believed that food, sourced and prepared responsibly, could help “cultivate a better world.” Unfortunately, he had to step down after a continuing series of food contamination events drove away both investors and customers. In 2018, new CEO Brian Niccol was brought in from Taco Bell to reposition the brand and regain confidence. Was it possible to continue with Chipotle’s mission of “food with integrity” or was another strategy necessary?
Complexity academic level
This case was prepared for an undergraduate strategy course. It can be used to illustrate all the key points in Chapter 1 of a traditional undergraduate strategy textbook. This case would be best placed in the first weeks of the course, as a first case to introduce to students the idea of strategy as a process that continuously assesses and revises strategic directions and decisions. It introduces a discussion of the role of mission, vision and values as part of the strategy process, and addresses the responsibility of leadership to do an ongoing evaluation of a firm’s strategic choices.
This study examined the impact of an early childhood community-outreach summer camp on teaching single adolescent mothers early communication tools and strategies to…
This study examined the impact of an early childhood community-outreach summer camp on teaching single adolescent mothers early communication tools and strategies to support interaction with their infants and toddlers who were language delayed or at risk for language delay. Twenty-two mothers and their children were taught communication strategies through the use of baby signs and Hanen techniques for parents. Pre-post knowledge and skills were assessed. Mothers also completed a post-camp satisfaction questionnaire. Overall, mothers learned the information on baby signs and communication strategies. They were positive about the impact of the camp program activities on the social-emotional and communicative relationship between themselves and their child.
While the debate about the value of teaching multiculturalism has continued, recent political events have made the task more difficult. University students affected by…
While the debate about the value of teaching multiculturalism has continued, recent political events have made the task more difficult. University students affected by these events are likely to bring prejudices with them to the classroom. This article presents steps that an individual Instructor can take to apply multicultural education to an existing curriculum without systemic change to institution or curriculum. The topic is addressed in the context of a US Legal Environment of Business course. Multicultural education is defined and explained, and causes of prejudice are explored. Reactions to terrorism are addressed. Assignments, projects and strategies are presented. The article concludes with a business perspective on the value of multicultural education and its role in economic development, which will be a necessary component to eradicate the causes of terrorism.
Contemporary cinema and video games express considerable skepticism toward the colonization of further planets. Contemporary films including Elysium and Passengers depict…
Contemporary cinema and video games express considerable skepticism toward the colonization of further planets. Contemporary films including Elysium and Passengers depict space travel as the prolongation of inequalities within human civilization, while others such as Gravity and The Martian predict a rebirth of the human species through technological advances and space travel limited to a lucky few. Games, meanwhile, explore topics ranging from private spaceflight to the genetic modification required for long-term space habitation, especially in EVE Online, which we focus on in this chapter. Although both contemporary films and games celebrate technological advances, these media also show that multiple inequalities lurk behind the celebratory human renewal into a multiplanetary species.
A growing number of people are using tourism as an escape from the fiction of their daily lives. The purpose of this chapter is to explore a dimension of tourism where the…
A growing number of people are using tourism as an escape from the fiction of their daily lives. The purpose of this chapter is to explore a dimension of tourism where the outer search is the vehicle for an inner journey of spiritual development. The chapter introduces a novel concept, tourism of spiritual growth, which it perceives as a variety of spiritual tourism with an esoteric motivation. In this regard, the individual undertakes an intentional “voyage of discovery” for inner awareness and transformation. The term is conceptualized, and its central dimensions—meaning, transcendence, and connectedness—analyzed in relation to the motivations it involves.
The purpose of this paper is to offer critical analysis of how public relations (PR) were used to justify the use of drones by the UK Government, through the promotion of…
The purpose of this paper is to offer critical analysis of how public relations (PR) were used to justify the use of drones by the UK Government, through the promotion of a distinct strategic culture. The paper locates governmental PR discourse on drones in the UK since 2013 within the strategic culture associated with the global war on terror.
The project was based upon critical discourse analysis of the UK governmental PR on drones since 2013, examining press releases, opinion articles by ministers, media relations content, parliamentary statements, news content and other related materials.
The analysis led to five discursive themes of persuasive intent in relation to drones being identified, most of which were notably similar to the US governmental discourse on drone policy and deployment.
The project contributes a novel interdisciplinary synthesis of the communicative aspects of international relations as theorised in the field of strategic culture with the cultural aspects of the state-level PR in order to explain how PR was used to promote and diffuse a strategic culture in which drones are assumed to be the counter-terrorism measure of choice. The conclusion is that governmental PR discourse combines aspects of colonialism with focus on superior technology, remote control and precision of weapons, generating a military and communicative logic that overwhelms the voices of victims and impedes meaningful discussion on the reality of suffering caused by drone deployments.
The pupose of this paper is twofold. First, to consider the cultural reception of recent developments in genetic technology and human reproduction, particularly in…
The pupose of this paper is twofold. First, to consider the cultural reception of recent developments in genetic technology and human reproduction, particularly in relation to the prospect of human cloning and the advent of the “designer human”; and second, to explore the ways in which public discussion of these developments presuppose and recast issues of diversity, difference and (in)equality.
The research draws upon UK print media sources (broadsheet and tabloid newspapers) over the past two decades to examine the ways in which cultural expectations concerning developments in reproductive technology are commonly expressed. It does not aim at a quantitative examination of the content of what was said; rather it seeks to explore how it was said and thus the discursive resources that were employed in doing so.
The paper suggests that images of “technology” function simultaneously as “mirrors of society”, providing a means for articulating and rhetorically rehearsing the various philosophical antinomies and moral conflicts that characterize social organization.
The paper adopts a novel approach to the question of diversity, difference and (in)equality by considering the “monsters” discursively associated with recent developments in genetic and reproductive technology as well as the “monstrous” forms of social organization that they foreshadow.
Perinatal drug users are a marginalized group at risk of depression and parenting stress. This study aims to inform service development by determining key components…
Perinatal drug users are a marginalized group at risk of depression and parenting stress. This study aims to inform service development by determining key components needed to reduce depression among this population by triangulating data from qualitative interviews with service users and their care providers.
Pre and post natal in‐depth qualitative interviews with drug users attending a specialist antenatal clinic in Melbourne, Australia, and their care providers were conducted; and an email survey of experts was undertaken. Twenty‐eight interviews were conducted and the views of ten experts were received. Data from these sources were triangulated to determine the key components of an intervention to reduce depression among perinatal drug users.
There was high concordance among data sources. Key service components identified were: case management; extended postnatal care; access to mental health services and drug treatment including relapse prevention; parenting support, and housing support. Judgmental attitudes from healthcare staff and the fear of child protection may be barriers to accessing services.
The study findings are limited by the small sample size.
Services should be enhanced in pregnancy and the early parenting years to build a service model that incorporates the key components identified in this study and supported in the literature.
The originality and value of this study is that it determines the key service components needed to reduce depression among perinatal drug users by triangulating their experiences and views, that of their care providers and expert opinion.