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This research aims to determine the ideal fare for various aircraft itineraries by modeling prices using a neural network method. Dynamic pricing has been studied from the airline’s point of view, with a focus on demand forecasting and price differentiation. Early demand forecasting on a specific route can assist an airline in strategically planning flights and determining optimal pricing strategies.

A feedforward neural network was employed in the current study. Two hidden layers, consisting of 18 and 12 neurons, were incorporated to enhance the network’s capabilities. The activation function employed for these layers was tanh. Additionally, it was considered that the output layer’s functions were linear. The neural network inputs considered in this study were flight path, month of flight, flight date (week/day), flight time, aircraft type (Boeing, Airbus, other), and flight class (economy, business). The neural network output, on the other hand, was the ticket price. The dataset comprises 16,585 records, specifically flight data for Iranian airlines for 2022.

The findings indicate that the model achieved a high level of accuracy in approximating the actual data. Additionally, it demonstrated the ability to predict the optimal ticket price for various flight routes with minimal error.

Based on the significant alignment observed between the actual data and the tested data utilizing the algorithmic model, airlines can proactively anticipate ticket prices across all routes, optimizing the revenue generated by each flight. The neural network algorithm utilized in this study offers a valuable opportunity for companies to enhance their decision-making processes. By leveraging the algorithm’s features, companies can analyze past data effectively and predict future prices. This enables them to make informed and timely decisions based on reliable information.

The present study represents a pioneering research endeavor that investigates using a neural network algorithm to predict the most suitable pricing for various flight routes. This study aims to provide valuable insights into dynamic pricing for marketing researchers and practitioners.

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain innovation. However, empirical research has not conclusively established which form of network embeddedness more effectively facilitates corporate innovation. Drawing on the heterogeneous network resources perspective, this study explores the impact of market network embeddedness, technology network embeddedness and their synergy on the green innovation performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships.

Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were collected, and the hierarchical regression analysis was conducted to test the hypothesis.

The results indicate that market and technology network embeddedness significantly enhance green innovation performance, with the former exerting a more significant impact. Furthermore, the synergy between market and technology network embeddedness positively influences green innovation performance. Additionally, resource orchestration capability strengthens the positive effects of both market and technology network embeddedness on green innovation performance, while the moderating effect of resource orchestration capability on the relationship between the synergy of the two and green innovation performance was insignificant.

The study faced many limitations, such as collecting primary data, which relied on a questionnaire only, using cross-sectional data and examining only manufacturing SMEs.

Based on the heterogeneous network resources perspective and integrating social network theory and resource orchestration theory, this study explores the impact of network embeddedness on the green innovation performance of manufacturing SMEs, which sheds new light on the network embeddedness research framework and also enriches the antecedents of green innovation. In addition, this study provides implications on how manufacturing SMEs effectively utilize network embeddedness and resource orchestration capability to enhance green innovation performance.

This study aims to explore the different effects of inter-community group networks and intra-community group networks on group innovation.

The authors used a pooled panel dataset of 12,111 self-organizing innovation groups in 463 game product creative workshop communities from Steam support to test the hypothesis. The pooled ordinary least squares (OLS) model is used for analyzing the data.

The results show that network constraint is negatively associated with the innovation performance of online groups. The average path length of the inter-community group network negatively moderates the relationship between network constraint and group innovation, while the average path length of the intra-community group network positively moderates the relationship between network constraint and group innovation. In addition, both the network density of inter-community group networks and intra-community group networks can negatively moderate the negative relationship between network constraint and group innovation.

The findings of this study suggest that network structural characteristics of inter-community networks and intra-community networks have different effects on online groups’ product innovation, and therefore, group members should consider their inter- and intra-community connections when choosing other groups to form a collaborative innovation relationship.

This paper investigates how gender, ethnicity, and network membership interact to influence how small and medium-sized enterprise (SME) owner-managers become aware of finance support programmes developed by government policy and/or support schemes advanced by the banking industry.

Drawing on expectation states theory (EST), we develop eight sets of hypotheses and employ the UK SME Finance Monitor data to test them using bivariate probit regression analysis.

In general, network membership increases awareness, but more so for government programmes. We also find no differences between female and male owner-managers when in networks. However, we identify in-network and out-network differences by ethnicity, with minority females seemingly better off than minority males.

Business networks are better for disseminating government programmes than industry-led programmes. For native White women, network membership can enhance policy awareness advantage further, whilst for minorities, networks significantly offset the big policy awareness deficits minorities inherently face. However, policy and practice need to address intersectional inequalities that remain in access to networks themselves, information access within networks, and the significant out-network deficits in awareness of support programmes afflicting minorities.

This study provides one of the first large-scale empirical examinations of intersectional mechanisms in awareness of government and industry-led enterprise programmes. Our novel and nuanced findings advance our understanding of the ways in which gender and ethnicity interact with network dynamics in entrepreneurship.

This study aims to explore how sustainable business models (SBM) can be developed within agri-innovation systems (AIS) and emphasize an integration of the two with a systemic understanding for reducing food loss and value loss in postharvest agri-food supply chain.

This study conducted longitudinal qualitative research in a developing country with food loss challenges in the postharvest supply chain. This study collected data through multiple rounds of fieldwork, interviews and focus groups over four years. Thematic analysis and “sensemaking” were used for inductive data analysis to generate rich contextual knowledge by drawing upon the lived realities of the agri-food supply chain actors.

First, this study finds that the value losses are varied in the supply chain, encompassing production value, intrinsic value, extrinsic value, market value, institutional value and future food value. This happens through two cumulative effects including multiplier losses, where losses in one model cascade into others, amplifying their impact and stacking losses, where the absence of data stacks or infrastructure pools hampers the realisation of food value. Thereafter, this study proposes four strategies for moving from the loss-incurring current business model to a networked SBM for mitigating losses. This emphasises the need to redefine ownership as stewardship, enable formal and informal beneficiary identification, strengthen value addition and build capacities for empowering communities to benefit from networked SBM with AIS initiatives. Finally, this study puts forth ten propositions for future research in aligning AIS with networked SBM.

This study contributes to understanding the interplay between AIS and SBM; emphasising the integration of the two to effectively address food loss challenges in the early stages of agri-food supply chains. The identified strategies and research propositions provide implications for researchers and practitioners seeking to accelerate sustainable practices for reducing food loss and waste in agri-food supply chains.

This paper aims to investigate the antecedents of recombinant innovation from the perspective of ego–network dynamics, and further disentangle whether ego–network stability or ego–network expansion is more conducive to recombinant innovation under heterogeneous knowledge base.

This paper uses 1,801 patent data in China’s biotechnology field as a sample and adopts fixed effects regression model to examine the effects of ego–network dynamics on recombinant innovation and further uses the Wald tests to discern which ego–network dynamic is more conducive to recombinant innovation under heterogeneous knowledge base.

The empirical results indicate that ego–network dynamics have a positive impact on recombinant innovation. Specifically, for firms with high knowledge breadth and high knowledge depth as well as high knowledge breadth and low knowledge depth, ego–network stability is more conducive to recombinant innovation. By contrast, for firms with low knowledge breadth and high knowledge depth, recombinant innovation benefits more from ego–network expansion. As for firms with low knowledge breadth and low knowledge depth, both ego–network stability and ego–network expansion can promote recombinant innovation, while the effects are not significant.

This research may enlighten managers to choose suitable ego–network dynamics strategies for recombinant innovation based on their knowledge base.

This research not only contributes to the literature on recombinant innovation by revealing the impact of different ego–network dynamics on recombinant innovation but also contributes to network dynamics theory by exploring whether ego–network stability or ego–network expansion is more conducive to recombinant innovation under a heterogeneous knowledge base.

An emerging body of literature has pinpointed the role of supply chain structure in influencing the extent to which supply chain members disclose information about their internal practices and performance. Nevertheless, empirical research investigating the effects of firm-level relational embeddedness on network-level transparency still lags. Drawing on social network analysis, this research examines the effect of relational embeddedness on supply chain transparency and the contingent role of digitalization in the context of environmental, social and governance (ESG) information disclosure.

In their empirical analysis, the authors collected secondary data from the Bloomberg database about 2,229 firms and 14,007 ties organized in 107 extended supply chains. The authors employed supplier and customer concentration metrics to measure relational embeddedness and performed multiple econometric models to test the hypothesis.

The authors found a positive effect of supplier concentration on supply chain transparency, but the effect of customer concentration was not significant. Additionally, the digitalization of focal firms reinforced the impact of supplier concentration on supply chain transparency.

The study findings contribute by underscoring the critical effect of relational embeddedness on supply chain transparency, extending prior literature on social network analysis, providing compelling evidence for the intersection of digitalization and supply chain management, and drawing important implications for practices.

The potential of vehicle ad hoc networks (VANETs) to improve driver and passenger safety and security has made them a hot topic in the field of intelligent transportation systems (ITSs). VANETs have different characteristics and system architectures from mobile ad hoc networks (MANETs), with a primary focus on vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication. But protecting VANETs from malicious assaults is crucial because they can undermine network security and safety.

The black hole attack is a well-known danger to VANETs. It occurs when a hostile node introduces phony routing tables into the network, potentially damaging it and interfering with communication. A safe ad hoc on-demand distance vector (AODV) routing protocol has been created in response to this issue. By adding cryptographic features for source and target node verification to the route request (RREQ) and route reply (RREP) packets, this protocol improves upon the original AODV routing system.

Through the use of cryptographic-based encryption and decryption techniques, the suggested method fortifies the VANET connection. In addition, other network metrics are taken into account to assess the effectiveness of the secure AODV routing protocol under black hole attacks, including packet loss, end-to-end latency, packet delivery ratio (PDR) and routing request overhead. Results from simulations using an NS-2.33 simulator show how well the suggested fix works to enhance system performance and lessen the effects of black hole assaults on VANETs.

All things considered, the safe AODV routing protocol provides a strong method for improving security and dependability in VANET systems, protecting against malevolent attacks and guaranteeing smooth communication between cars and infrastructure.

In the context of Industry 4.0, intelligent construction technologies (ICT) represented by information technology and networking will undoubtedly provide new impetus to the development of the prefabricated building supply chain (PBSC), but they will also bring various potential risks. So far, there is a large lack of research on the comprehensive consideration of the risks associated with the intelligent transformation of PBSC based on the information sharing perspective, and the critical risks and interactions are still unclear, making it difficult to identify efficient risk mitigation strategies. Therefore, this paper aims to reveal the interactions between stakeholders and clarify the critical risk nodes and interactions in information sharing of PBSC (IS-PBSC), and propose targeted risk mitigation strategies.

Firstly, this paper creatively delineates the risks and critical stakeholders of IS-PBSC. Secondly, Data is collected through questionnaires to understand the degree of risks impact. Thirdly, with the help of NetMiner 4 software, social network analysis is conducted and IS-PBSC risk network is established to reveal critical risk nodes and interactions. Finally, further targeted discussion of critical risk nodes, the effectiveness and reasonableness of the risk mitigation strategies are proposed and verified through NetMiner 4 software simulation.

The results show that the critical risks cover the entire process of information sharing, with the lack of information management norms and other information assurance-related risks accounting for the largest proportion. In addition, the government dominates in risk control, followed by other stakeholders. The implementation of risk mitigation strategies is effective, with the overall network density reduced by 41.15% and network cohesion reduced by 24%.

In the context of Industry 4.0, ICT represented by information technology and networking will undoubtedly provide new impetus to the development of the PBSC, but they will also bring various potential risks. So far, there is a large lack of research on the comprehensive consideration of the risks associated with the intelligent transformation of PBSC based on the information sharing perspective, and the critical risks and interactions are still unclear, making it difficult to identify efficient risk mitigation strategies.

Based on the results of risk network visualization analysis, this paper proposes an ICT-based IS-PBSC mechanism that promotes the development of the integration of ICT and PBSC while safeguarding the benefits of various stakeholders.

Many studies have investigated dynamic positions and their importance, but there is less attention paid to how to enter more central positions. Interorganizational relationships are an important factor in network structural change. In Chinese society, firms allocate significant human, financial and material resources towards cultivating guanxi. The purpose of this study is to explore whether and how the three aspects of guanxi, namely renqing, ganqing and xinyong, can make firms more central, and to examine the mediating role of interaction.

The study used a mixed method to collect data from 256 Chinese Cops (complex product systems) firms. And, hypotheses were tested using SPSS 25.0 and AMOS 26.0.

The results indicate that renqing, ganqing and xinyong have significant positive effects on the increase in centrality, but with varying magnitudes. Additionally, the interaction was found to mediate the relationship between the three aspects of guanxi (renqing, ganqing and xinyong) and the increase in centrality.

The study provides new insights to help firms become more central by combining guanxi (renqing, ganqing and xinyong) with change in centrality, enriching the literature on network dynamics and guanxi-related research. Moreover, the study provides managers with a clear understanding of how to use guanxi to make the firm more central in situations with limited resources.