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A review of a five‐year project to design, implement, promote and evaluate a virtual enquiry desk in a new British University. The service specification, target audience and process of development are documented and discussed. The results of an evaluative survey of 30 users reveal that rather than distance or part‐time students, the majority of users are full‐time undergraduate students submitting questions within 15 miles of the University during core opening times. It is clear that the Library is still operating within a “hybrid” rather than purely electronic environment, and the implications of this for partner colleges are considered. The paper concludes with some pointers for the future of a service that is now firmly established as part of the subject advice service offered to Bournemouth University students 24 hours a day, seven days a week.

Tobacco has exercised the interest of the nation since Elizabethan times, and the inhalation of its smoke for pleasure has become very widespread. It was not until the mid‐twentieth century, however, that its effects upon health were suspected. It is now widely accepted that tobacco smoke is implicated in a range of dangerous diseases, although the tobacco industry sometimes argues that the link is not proven. The arguments about the conflicting needs of a large, world‐wide industry and the health and prosperity of individuals and society are complex, and often influenced by conflicting vested interests. Government's involvement in the issues is further complicated by its reliance upon large tobacco revenues. The link between advertising and increased smoking, either by existing or new smokers, is not proved by research, although there are strong indications that it exists. The behaviour of most parties involved, including the tobacco companies, indicates that they share the belief of a link. Voluntary controls upon tobacco advertising have had some effect, in that, for example, advertising in the U.K. is no longer overtly directed at children, but various anti‐smoking lobbies believe voluntary control to be ineffective. The present British government has toyed wth the possibility of statutory control, but faces stiff opposition from back‐benchers and within the cabinet; it is also probably philosophically opposed to such measures. More research is needed into the link between advertising and smoking behaviour.

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in commerce. In politics the respective phases can be labelled the propaganda, media and marketing approaches to the electorate. Using this framework the differences between the three campaign orientations become self‐evident. Interestingly, it also becomes possible to trace the similarities in approach, specifically the important, if previously largely unrecognized, role that basic marketing concepts have played in British elections since the beginning of the century. Contrary to popular perception, professional advertising and image consciousness are not legacies of the 1980s but date back to the decade following the introduction of near universal suffrage in 1918. The realization of popular television and consumer marketing in the 1950s exacerbated the need for more coherent party image management. Finally in the late 1970s and 1980s both main contenders for government underwent strategic changes akin to embracing a marketing orientation.

This paper aims to dissect conceptual and semantic issues surrounding the word “brand.” Theoretical, operational and practical concerns resulting from the term’s use and misuse are exposed, some derived managerial problems are highlighted, and alternatives for resolving the confusing and dysfunctional brand nomenclature are offered.

Comprehensive literature review, i.e. review of an entire population of literature, incorporating content analysis.

A large fraction of empirical brand literature is ambiguous because the definition, meaning and therefore measurement of the focal construct, brand, is unclear. In other words, empirical results throughout the brand literature may apply to “brand” – by one definition or another – but there is no way of knowing which brand interpretation is in use.

A large part of the marketing field does not know what the word “brand” means anymore, a lapse that is widely unrecognized. This paper illuminates the lost knowledge condition and proposes resolution. The present state of theoretical and empirical ambiguity is untenable because so many empirical findings throughout the literature are vitiated.

THE joint publication, by the Institute and Society of County Treasurers, of Public Library Statistics for 1963–4 provides material of considerable topical interest at this time. The Public Libraries and Museums Act 1964 came into force on 1 April 1965 and only a day or so before this date the Department of Education and Science issued Circular 4–1965, which, in addition to giving a general description of the provisions of the Act, includes an appendix drawing attention to the report of the Ministry of Education published in 1962 (“Standards of Public Library Service in England and Wales”) which, the Circular says, “gives guidance on the factors to be taken into account in considering the adequacy of the service”.

The purpose of this paper is to consider a major cause of miscarriages of justice worldwide, namely the police investigative and interviewing process.

This phenomenon is examined through the lens of psychiatric and psychological research findings and subsequent recommendations that have made a significant impact in term of changes to legislation, policy, and practice in the UK.

The paper shows that despite major improvements in this area in the UK there is still no room for complacency, as miscarriages of justice continue to occur both here and worldwide.

This paper calls for researchers to continue to identify the weaknesses in the police investigative and interview process and to propose reform based on their scientific findings.

The paper highlights what remains a somewhat neglected piece of the investigative jigsaw, namely the interviewing of adult victims and witnesses, pinpointing this as an area where transparency and further research is required.