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Within this chapter I explore how national policy that influences gender equity in English sport governance has developed over time. This includes a discussion on the impact of domestic equal treatment legislation and women and sport activism on the development of gender-related governance policy within the sector. I draw upon Pierre Bourdieu's theory of practice to aid analysis of the effectiveness of top-down policy in creating transformational organisational change in the sector. I conclude that the extent to which sport governance policy has created transformational change within national governing bodies (NGBs) is uncertain. Some short-term success has been seen with increased average female representation across the boards of NGBs, but internalisation of the value of equitable, diverse and inclusive governance appears to be lacking.

In this chapter I provide a sociological discussion of the gender pay gap legalisation by drawing on data in the sport sector across public and private commercial sports organisations. The gender pay gap is a significant reporting tool as it refers to the difference in the average hourly wage of all men compared to all women across an organisation (gov.uk, 2020). It is part of legislation introduced in the UK in 2017 which requires all employers with 250 or more employees to calculate and publish annually their gender pay gap data (gov.uk, 2020). The patterns emerging from the data indicate that the highest disparity in gender pay remains in those organisations where professional sport is commercialised around male performance (average gender pay gap is 59.1% in 2018–2019). In this chapter I draw on figurational concepts of power that enable the analysis of gender relations processually and draw on the role of shame and embarrassment to discuss the ways in which gender pay gap reporting may be used as a power resource to challenge ongoing inequalities in sport governance.

Purpose – The aim of the chapter is to understand why, in a country that has such strict government alcohol policies, sport is allowed – and allows itself – to be associated with, and source income from, alcohol consumption.

Design/methodology/approach – The analysis builds on previous research on the government–sport relationship in Sweden, and on documents produced by the government and sport.

Findings – The chapter shows how a close and long-standing relationship between the government and sport has created a ‘drinking problem’ for sport, and that this is nurtured by the government through its actions vis-à-vis sport in matters related to alcohol. These actions are at odds with the overall aim of Swedish alcohol policy, and distinctive from the government's actions vis-à-vis actors outside the realm of sport but aligned with government sport policy and the long-standing government–sport relationship. In that sense, the association between sport and alcohol has less to do with alcohol than with the mutual dependence between the government and sport, and with both parties' interest in maintaining common agreements and good faith. In addition to providing these tentative explanations, it is suggested that ‘the politics of forwarding’ is one of the systemic effects that follow from the particularities of the Swedish government-sport-alcohol nexus.

Research limitations/implications – Research from other contexts is needed as the chapter is only a first tentative step in uncovering the government's role in the sport–alcohol link in countries with sport systems that are characterized by a combination of extensive public support to sport and an autonomous member-based sport system.