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Article
Publication date: 9 January 2017

Nadine L. Ludwig, Sven Heidenreich, Tobias Kraemer and Matthias Gouthier

Over the last years, the concept of customer delight has moved into the focus of attention. The necessity of surprise for achieving customer delight and the problem of increased…

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Abstract

Purpose

Over the last years, the concept of customer delight has moved into the focus of attention. The necessity of surprise for achieving customer delight and the problem of increased customer expectation (spiral of expectations) have been controversially discussed in the literature. The purpose of the paper is therefore to investigate whether customer delight necessarily requires surprise and whether a misdirected delight strategy can backfire by creating disloyal customers.

Design/methodology/approach

This study employs a 2 (after-sales extra value: yes vs no)×2 (knowledge about the extra value: yes vs no) between-subject, scenario-based experiment (n=472) in a hotel environment and partial least squares structural equation modeling to analyze the data.

Findings

Study results show that surprise is not a necessary prerequisite for achieving customer delight, but its presence strengthens the delight experience for the customer, positively impacting customer loyalty intentions. Conversely, a surprising nonoccurrence of an expected delight measure causes anger, inducing negative word of mouth and reduced repurchase intentions.

Practical implications

To pursue a sustainable customer delight approach, companies should recognize that they do not need to surprise their customers on every occasion, but rather ensure that customers do not fall short of anticipated delightful events.

Originality/value

The current research strives to contribute to the theory and practice by shedding light on two so far not appropriately addressed research areas of customer delight: the necessity of surprise to evoke customer delight and the consequences of absent but expected delight measures.

Details

Journal of Service Theory and Practice, vol. 27 no. 1
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 9 January 2017

Nadine L. Ludwig, Donald C. Barnes and Matthias Gouthier

Deciding on the appropriate level of service is one of the paramount decisions a firm must make. Making this decision more complicated is the debate regarding the viability of…

Abstract

Purpose

Deciding on the appropriate level of service is one of the paramount decisions a firm must make. Making this decision more complicated is the debate regarding the viability of aiming for the highest level of service or customer delight. One avenue of research missing from the literature is the impact of providing delight to one customer while in the presence of others. In response the purpose of this paper is to evaluate the emotional and cognitive reactions of the observing customer.

Design/methodology/approach

Structural equation modeling was utilized to evaluate a sample of 272 respondents. Additional moderation analysis was conducted on the impact of perceived deservingness.

Findings

Findings indicate that the observing customer experiences the dual effects of joy and jealousy which both impact perceptions of unfairness and subsequent behaviors of complaining and repurchase. The perceived deservingness of the customer experiencing the delight is shown to reduce the impact of jealousy on unfairness.

Research limitations/implications

The main limitations include cross-sectional data and the fact that the data were retrospective.

Practical implications

This research suggests that firms should embrace the positive contagion that occurs between the delighted customer and observer while attempting to minimize the impact of jealousy.

Originality/value

This is the first research to quantitatively evaluate the impact of a customer viewing another customer receiving delight.

Details

Journal of Service Theory and Practice, vol. 27 no. 1
Type: Research Article
ISSN: 2055-6225

Keywords

Content available
Article
Publication date: 7 September 2010

Oliver Brdiczka, Lars Knipping, Nadine Ludwig and Robert Mertens

839

Abstract

Details

Interactive Technology and Smart Education, vol. 7 no. 3
Type: Research Article
ISSN: 1741-5659

Article
Publication date: 22 November 2011

Jörg Waitelonis, Nadine Ludwig, Magnus Knuth and Harald Sack

Linking Open Data (LOD) provides a vast amount of well structured semantic information, but many inconsistencies may occur, especially if the data are generated with the help of…

Abstract

Purpose

Linking Open Data (LOD) provides a vast amount of well structured semantic information, but many inconsistencies may occur, especially if the data are generated with the help of automated methods. Data cleansing approaches enable detection of inconsistencies and overhauling of affected data sets, but they are difficult to apply automatically. The purpose of this paper is to present WhoKnows?, an online quiz that generates different kinds of questionnaires from DBpedia data sets.

Design/methodology/approach

Besides its playfulness, WhoKnows? has been developed for the evaluation of property relevance ranking heuristics on DBpedia data, with the convenient side effect of detecting inconsistencies and doubtful facts.

Findings

The original purpose for developing WhoKnows? was to evaluate heuristics to rank LOD properties and thus, obtain a semantic relatedness between entities according to the properties by which they are linked. The presented approach is an efficient method to detect popular properties within a limited amount of triples. Ongoing work continues in the development of sound property ranking heuristics for the purpose of detecting the most relevant characteristics of entities.

Originality/value

WhoKnows? uses the approach of “Games with a Purpose” to detect inconsistencies in Linked Data and score properties to rank them for sophisticated semantic search scenarios.

Details

Interactive Technology and Smart Education, vol. 8 no. 4
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 1 February 2007

Sabine Cikic, Sabina Jeschke, Nadine Ludwig, Uwe Sinha and Christian Thomsen

Cooperative knowledge spaces create new potentials for the experimental fields in natural sciences and engineering because they enhance the accessibility of experimental setups…

Abstract

Cooperative knowledge spaces create new potentials for the experimental fields in natural sciences and engineering because they enhance the accessibility of experimental setups through virtual laboratories and remote technology, opening them for collaborative and distributed usage. A concept for extending existing virtual knowledge spaces for the means of the technological disciplines (“ViCToR‐Spaces” ‐ Virtual Cooperation in Teaching and Research for Mathematics, Natural Sciences and Engineering) is presented. The integration of networked virtual laboratories and remote experiments (“NanoLab Approach”), as well as an approach to community‐driven content sharing and content development within virtual knowledge spaces (NanoWiki) are described.

Details

Interactive Technology and Smart Education, vol. 4 no. 1
Type: Research Article
ISSN: 1741-5659

Keywords

Content available
Article
Publication date: 14 May 2009

Oliver Brdiczka, Lars Knipping and Nadine Ludwig

401

Abstract

Details

Interactive Technology and Smart Education, vol. 6 no. 2
Type: Research Article
ISSN: 1741-5659

Article
Publication date: 14 May 2009

Wolfgang Hürst and Martina Welte

Playing back recorded lectures on handheld devices offers interesting perspectives for learning, but suffers from small screen sizes. The purpose of this paper is to propose…

Abstract

Purpose

Playing back recorded lectures on handheld devices offers interesting perspectives for learning, but suffers from small screen sizes. The purpose of this paper is to propose several semi‐automatic post‐processing steps in order to improve usability by providing a better readability and additional navigation functionality.

Design/methodology/approach

Several rather simple (and thus fast) statistical indicators were implemented and evaluated to detect certain events in a lecture recording that can be used in a semi‐automatic post‐processing approach.

Findings

The evaluations verify the quality of the analysis. By presenting an actual implementation, the paper demonstrates how these results can be used to improve visibility of the content and provide further navigation options, thus increasing overall usability.

Originality/value

This paper provides practical information on how to build a useful system for everyday usage in normal teaching scenarios. The paper presents different approaches illustrating initial steps for achieving better visualization and navigation functionality for lecture podcast – two issues that are essential for their usability but have not found much attention so far. This implementation demonstrates the usefulness and feasibility of the proposed techniques. Although the purpose of this article is rather on practical aspects than on presenting new research results, some of the observations can have implications for research in this area and some results illustrate important aspects and interesting research opportunities.

Details

Interactive Technology and Smart Education, vol. 6 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 22 November 2011

Dimitrios Rigas and Abdulrhman Alharbi

The purpose of this paper is to investigate the usability (effectiveness, efficiency and user satisfaction) of e‐feedback interfaces. The experiment compares a traditional visual…

Abstract

Purpose

The purpose of this paper is to investigate the usability (effectiveness, efficiency and user satisfaction) of e‐feedback interfaces. The experiment compares a traditional visual approach with a multimodal approach in order to determine the impact of multimodal metaphors upon the user's understanding, reasoning and engagement with the e‐feedback.

Design/methodology/approach

The empirical investigation involved visual (text with graphical illustrations) and multimodal (audio‐visual with expressive avatars and recorded speech) experimental e‐feedback platforms. Both experimental platforms provided the same e‐feedback but used different interaction metaphors to convey the information. The evaluation approach measured effectiveness, efficiency and user satisfaction.

Findings

The results showed that the multimodal approach increased usability in terms of effectiveness, efficiency and engagement of users with the e‐feedback. There is a very clear prima facie case that combining different communication metaphors to convey information involved in the e‐feedback simultaneously does not increase the information overload on users. This however was observed to be the case when the visual channel was used.

Originality/value

This paper introduces a unique approach that uses specific combinations of multimodal metaphors to communicate information about e‐feedback simultaneously. This approach increased the usability of e‐feedback and user's engagement in interfaces for e‐learning applications.

Details

Interactive Technology and Smart Education, vol. 8 no. 4
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 14 May 2009

Fleming Lampi, Hendrik Lemelson, Stephan Kopf and Wolfgang Effelsberg

The purpose of this paper is describing the seamless integration of the question‐answer interaction into automatic lecture recordings (ALRs). This includes the design and…

Abstract

Purpose

The purpose of this paper is describing the seamless integration of the question‐answer interaction into automatic lecture recordings (ALRs). This includes the design and implementation of the question management (QM) software for a virtual camera team.

Design/methodology/approach

Coming from the human role model the interaction and its management to the virtual world is transferred and integrated it into a virtual camera team. All events are translated into sensor inputs which get processed by the virtual director and are used for the collaboration of the team in order to implement more complex cinematographic rules.

Findings

It is found that it is possible to record the whole interaction, to record the original voice of the questioner out of an audience without handing out a microphone or forcing him/her to walk to one, and to record a video of the questioner while asking. So, it is easier to follow a lecture recording as more details are recorded automatically.

Practical implications

First experiences on using this software clearly show the small weaknesses of the first version. As mentioned in the outlook, these are currently being addressed, e.g. by looking for a more natural interface.

Originality/value

The paper demonstrates how to use the question‐answer interaction as sensor input for an automatic lecture recording (ALR) system based on the roles of the according human originals. It ensures that many details of a lecture can be recorded seamlessly to keep the lecture context continuous and therefore to make the lecture recording more vivid and interesting.

Details

Interactive Technology and Smart Education, vol. 6 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 14 May 2009

Markus Ketterl, Robert Mertens and Oliver Vornberger

At many universities, web lectures have become an integral part of the e‐learning portfolio over the last few years. While many aspects of the technology involved, like automatic…

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Abstract

Purpose

At many universities, web lectures have become an integral part of the e‐learning portfolio over the last few years. While many aspects of the technology involved, like automatic recording techniques or innovative interfaces for replay, have evolved at a rapid pace, web lecturing has remained independent of other important developments such as Web 2.0. The aim of this paper is to exemplify and discuss the benefits web lecturing can gain from a Web 2.0 perspective.

Design/methodology/approach

The paper describes an implementation of three Web 2.0 features for the virtPresenter web lecture interface. These are time‐based social footprints, a mechanism for linking to user created bookmarks in a web lecture from external Web 2.0 applications and a special web lecture player that enables users to embed their own web lecture bookmarks in wikis or blogs.

Findings

The paper shows how conceptual and technical obstacles in bringing Web 2.0 features like social footprints to web lectures can be overcome. It also makes evident that linking web lectures in Web 2.0 systems require special adaptations due to the time‐based nature of web lectures. The technical discussion shows that many Web 2.0 features require feedback channels in order to communicate information back to servers (e.g. to understand how the content is used) and that most contemporary media players have to be modified in order to support feedback channels.

Practical implications

The paper shows that web lectures can benefit from Web 2.0 ideas and presents examples how Web 2.0 and web lectures can be brought together.

Originality/value

Web 2.0 is a popular trend that transforms the way in which the internet is used. This paper shows how web lectures can be enriched with Web 2.0 features and how they can be integrated with Web 2.0 systems by discussing three implementation examples.

Details

Interactive Technology and Smart Education, vol. 6 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

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