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Article
Publication date: 28 February 2023

Mohammad Shamsuddoha and Arch G. Woodside

Second-order system-dynamics engineering (SOSDE) involves constructing and running enterprise manufacturing simulation models with new proposals for operational processes…

Abstract

Purpose

Second-order system-dynamics engineering (SOSDE) involves constructing and running enterprise manufacturing simulation models with new proposals for operational processes, byproducts, supply chain and/or downstream marketing designs. This paper aims to describe sustainability the principal lessons from enacting SOSDE research for achieving goals in large manufacturing firms.

Design/methodology/approach

This study is a case research commentary in the agricultural industry that contributes abductively derives six principal lessons from SOSDE research on introducing sustainability-focused manufacturing and product innovations. Operational processes in large-scale poultry processing plants in an emerging market represent the specific industry and firm domain of this case study. Alternative SOSDE simulation models of decisions, materials flow and outcomes with versus without operational innovations were constructed following one-to-one interviews with experienced farm managers and entrepreneurs.

Findings

The principles demonstrate how large farms in a developing nation (i.e. Bangladesh) go about adopting radically innovative manufacturing, supply chain and marketing operations to improve traditional operations. This study confirms and expands on the general observation that SOSDE can help achieve sustainability and environmental, social and governance goals, contribute new value outcomes by converting unused production wastes into valuable byproducts and introduce design efficiencies in production, supply chain and marketing processes. SOSDE complements, while being a revolutionary departure from, “six sigma management programs” that focus on achieving exceptional and near mistake-free manufacturing operations. Both represent distinct philosophies and sets of actions that sometimes can conflict with one another. Embracing both successfully in the same enterprise is a goal that may appear unreachable, seemingly impossible to achieve and yet represents a manufacturing/marketing epitome that is observable in exceptional enterprises.

Research limitations/implications

This paper may generate controversy as well as advance interest in applying SOSDE in introductions of improved manufacturing, supply chain and marketing operations aiming to accomplish radical improvements in sustainability goals.

Practical implications

This commentary describes how using SOSDE and running alternative production simulations with versus without including superior, radically new, process innovations enable the firm to find and eliminate glitches in system changes and reduce the fear associating with breakdowns and financial losses due to inadequate knowledge of operating new industrial procedures and outcomes.

Social implications

Introductions of superior radically new innovations in industrial manufacturing and marketing via SOSDE frequently include manufacturing firms embracing new environment sustainability objectives and additional marketable byproducts from the firm's main productions lines. This commentary offers details on how this process is enacted in poultry manufacturing in an economically emerging nation.

Originality/value

Running simulations in SOSDE research offers a low-cost, fast and in-depth method to test “what-if” impacts of enhanced and radical innovations into product/service manufacturing operations – benefits supporting the recommendation to apply systems dynamics in business and industrial marketing.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 11
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 11 August 2021

Mohammad Shamsuddoha, Mohammed A. Quaddus and Arch G. Woodside

Poultry production supply chains produce substantial wastes that are transformable into favorable environmental outcomes and profitable products. While overwhelming evidence…

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Abstract

Purpose

Poultry production supply chains produce substantial wastes that are transformable into favorable environmental outcomes and profitable products. While overwhelming evidence supports this conclusion, scant literature is available on how such transformations are doable. Using systems dynamics, this study addresses this research gap in a national (Bangladesh) context. This study aims to contribute an integrated model for poultry supply chains that incorporate reverse flows of wastes using system dynamics (SD) engineering with empirical simulations.

Design/methodology/approach

This study applies SD and simulations of alternative supply chains with versus without reverse loops that transform wastes into viable products in poultry production and downstream marketing operations. This research reports on an in-depth case study of systems thinking and use of the Massachusetts Institute of Technology systems dynamics software. Data for the study are longitudinal and come from written operation records and extensive, repeated, one-on-one Interview from a large poultry plant operation in Bangladesh.

Findings

This study finds that several current poultry waste production problems are solvable through an integrated approach that generates viable new marketable products with substantial profitable opportunities that also contributes to reductions in industrial pollution. This study confirms that forward, backward and reverse supply chains need to be under one umbrella system to achieve economic, social and environmental benefits.

Research limitations/implications

This study’s SD model and outputs need additional applications in poultry supply chains in multiple countries. Applying the firm-level model that this study provides is a necessary but insufficient step toward empirical confirmation through replicating.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 19 December 2022

Mohammad Abul Kashem, Mohammad Shamsuddoha, Tasnuba Nasir and Asma Akter Chowdhury

This paper reviews the role of two significant smart technologies, artificial intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success. Such…

Abstract

Purpose

This paper reviews the role of two significant smart technologies, artificial intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success. Such changes will maintain consistent tourism growth in the Middle East and North Africa (MENA) region by improving environmental, social and economic sustainability.

Design/methodology/approach

This study uses a qualitative approach focusing on AI and blockchain-based adaptations towards sustainability in technology-driven platforms, particularly in the tourism sector. However, this study is conceptualized with Day's (1989) IMRAD (introduction, methods, results and discussion) framework and Hall's (2012) suggestions. This reinforced the structure of this article by the preferred reporting items for systematic reviews and meta-analyses (PRISMA) concept. In addition, the entire study proceeds by way of accentuating the research question.

Findings

The potential of these technologies (AI and blockchain) can internalize a win-win situation for economic prosperity and sustainable conservation of environmental resources. Even though, apathy among potential tourists (of traditional mass tourism) can be revived under sustainable tourism in the region through smart technology. Replacing traditional practices and policies with innovative technologies can reduce the adverse effect on environmental and cultural resources.

Originality/value

This research justifies the potential for AI and blockchain to balance economy-oriented tourism and sustainability-prone technologically advanced tourism as a caustic issue for the MENA region. Indeed, this study has revitalized and transformed the less eventful margins of leading cultural-heritage-based tourism into sustainable profitability with concerns over diversity, socio-economic conditions, economic recession and burgeoning geopolitical instability.

Details

Worldwide Hospitality and Tourism Themes, vol. 15 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 13 May 2024

Eijaz Ahmed Khan, Md. Maruf Hossan Chowdhury, H.M. Kamrul Hassan, A.K.M. Shakil Mahmud and Mohammad Shamsuddoha

Recycling is associated with positive social and environmental impact, but previous studies have overlooked the cost of recycling operations. Based on the dynamic capability view…

Abstract

Purpose

Recycling is associated with positive social and environmental impact, but previous studies have overlooked the cost of recycling operations. Based on the dynamic capability view, the purpose of this study was to identify and evaluate risk factors and resilience strategies within the recycling industry, prioritize these factors and identify the optimal combination of resilience strategies and risk factors to improve market performance.

Design/methodology/approach

The research questions were addressed in three subsequent studies. In Study 1, qualitative interviews were conducted to identify risk factors and strategies to mitigate those risks. In Study 2, quality function deployment methodologies were implemented via case studies derived from three different companies. Based on the results of Studies 1 and 2, in addition to the use of fuzzy set qualitative comparative analysis, Study 3 aimed to determine the optimal combination of risk factors and strategies impacting market performance.

Findings

The results across the three studies revealed a number of risk factors as well as which risk factors and resilience strategies have the greatest impact on market performance. Specifically, it was found that higher levels of readiness, response and recovery strategies lead to greater market performance, whereas weak readiness, response and recovery strategies, along with low societal, environmental and health and safety risk factors, significantly inhibit performance.

Originality/value

This research extends current understandings of market performance in relation to recycling industry management and offers insight for decision-makers toward combating significant risk factors in business-to-business settings.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 14 November 2022

Mohammad Shamsuddoha and Mohammad Abul Kashem

Blockchain, in general, diversifies supply chain management in record-keeping and maintains authenticity. In addition, traditional issues and challenges like overflow and…

Abstract

Blockchain, in general, diversifies supply chain management in record-keeping and maintains authenticity. In addition, traditional issues and challenges like overflow and information overload press down mysteriously whenever the blockchain steering wheel of the supply chain turns. Factually, the miracle and twists in supply chain resilience have not been incorporated under systematic review homogeneously. As a result, this study reviews the potential impact of blockchain on logistics and supply chain (LSC) efficiency. The methodology of this study provides a subjective assessment of the utility of blockchain-based LSC performance.

On the other hand, the review reveals new insights on its current acceptance and applications, with a particular emphasis on the Limit Redundancy Mechanism and Core Information-based Direct Comparison. Prospectively, the identified facts under the research paradigm and extensive literature survey will subsidize the practices of blockchain technology and possible areas of extension in supply chain resilience in luminous fashion in the future. After all, this study materializes new solid magnitudes, adaptability, and a realistic overview of blockchain-based LSC movements.

Details

Exploring the Latest Trends in Management Literature
Type: Book
ISBN: 978-1-80262-357-4

Keywords

Article
Publication date: 10 August 2015

Mohammad Shamsuddoha, Mohammed Quaddus and Desmond Klass

The purpose of this paper is to review the literature and to develop a sustainable model for the poultry industry in an attempt to mitigate existing socio-economic problems…

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Abstract

Purpose

The purpose of this paper is to review the literature and to develop a sustainable model for the poultry industry in an attempt to mitigate existing socio-economic problems. Sustainability along with positive socio-economic changes has gained prominence in recent years in academia and business in Bangladesh. This paper aimed at helping the poultry industry is used to develop a sustainable production process to mitigate socio-economical problems. Bangladesh poultry has yet to achieve sustainability in her extended forward and reverse supply chain. The design science method under a quantitative paradigm has been used in this study to develop a sustainable supply chain model for the case industry. A simulation model has been developed using the SIMUL8 software package to model the real poultry case. Finally, key performance indicators (KPIs) will be briefly discussed to illustrate the positive effects of developing a sustainable production process model.

Design/methodology/approach

This study covers a literature review on environmental sustainability, reverse supply chain and Bangladesh poultry industry. This study adopted positivist ontology, empirical epistemology and quantitative methodology based on case studies of poultry industry. The design science methodology and case study method was chosen for this study. Design science is concerned with “devising artefacts to attain goals” (Simon, 1969). Design science is based on “build and evaluate” an artefact of a model (March and Smith, 1995). Here, an artefact means design and develop soft or hard objects that can meet specific purposes and goals (Venable, 2006a, 2006b). Case studies are observed descriptions of particular instance of an occurrence (Yin, 1994). Both primary and secondary information were used in this study.

Findings

The findings of this study were mainly focused on developing a sustainable poultry model along with Islamic consensus. There is plethora research work conducted by the previous researcher. Such study will fill the research gap that also can guide to eliminate socio-economic problems of the society. Model output can easily determine the immediate impact over society, stakeholders and entrepreneurs. Optimality can be observed in the model environment so that real-life experiment does not require which is also expensive and time consuming.

Research limitations/implications

The study only includes a sustainable poultry model with showing overall impact to mitigate the socio-economic problems in Bangladesh. This research can be extended more elaborately than this. Future research could be expanded based on different aspect of supply chain, Islamic finances and socio-economic problems.

Practical implications

Poultry waste management could gain more social, economic and environmental benefit through implementing the model practically within the existing farm.

Social implications

This paper provides a guidelines to create more employments and social benefits through sustainable poultry supply chain. Moreover, proper waste management can make it more worthy for the society.

Originality/value

This paper has maintained originality to mitigate socio-economic challenge in Bangladesh through sustainable poultry supply chain.

Details

Humanomics, vol. 31 no. 3
Type: Research Article
ISSN: 0828-8666

Keywords

Book part
Publication date: 20 October 2015

Mohammad Shamsuddoha

Contemporary literature reveals that, to date, the poultry livestock sector has not received sufficient research attention. This particular industry suffers from unstructured…

Abstract

Contemporary literature reveals that, to date, the poultry livestock sector has not received sufficient research attention. This particular industry suffers from unstructured supply chain practices, lack of awareness of the implications of the sustainability concept and failure to recycle poultry wastes. The current research thus attempts to develop an integrated supply chain model in the context of poultry industry in Bangladesh. The study considers both sustainability and supply chain issues in order to incorporate them in the poultry supply chain. By placing the forward and reverse supply chains in a single framework, existing problems can be resolved to gain economic, social and environmental benefits, which will be more sustainable than the present practices.

The theoretical underpinning of this research is ‘sustainability’ and the ‘supply chain processes’ in order to examine possible improvements in the poultry production process along with waste management. The research adopts the positivist paradigm and ‘design science’ methods with the support of system dynamics (SD) and the case study methods. Initially, a mental model is developed followed by the causal loop diagram based on in-depth interviews, focus group discussions and observation techniques. The causal model helps to understand the linkages between the associated variables for each issue. Finally, the causal loop diagram is transformed into a stock and flow (quantitative) model, which is a prerequisite for SD-based simulation modelling. A decision support system (DSS) is then developed to analyse the complex decision-making process along the supply chains.

The findings reveal that integration of the supply chain can bring economic, social and environmental sustainability along with a structured production process. It is also observed that the poultry industry can apply the model outcomes in the real-life practices with minor adjustments. This present research has both theoretical and practical implications. The proposed model’s unique characteristics in mitigating the existing problems are supported by the sustainability and supply chain theories. As for practical implications, the poultry industry in Bangladesh can follow the proposed supply chain structure (as par the research model) and test various policies via simulation prior to its application. Positive outcomes of the simulation study may provide enough confidence to implement the desired changes within the industry and their supply chain networks.

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78560-707-3

Keywords

Abstract

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78560-707-3

Content available
Book part
Publication date: 20 October 2015

Abstract

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78560-707-3

Content available
Book part
Publication date: 14 November 2022

Abstract

Details

Exploring the Latest Trends in Management Literature
Type: Book
ISBN: 978-1-80262-357-4

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