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Sustainable recycling management: configuration of risk factors and resilience strategies

Eijaz Ahmed Khan (College of Business, Law and Governance, James Cook University, Townsville, Australia)
Md. Maruf Hossan Chowdhury (Management Discipline Group, University of Technology Sydney, Sydney, Australia)
H.M. Kamrul Hassan (Department of Marketing, University of Chittagong, Chittagong, Bangladesh)
A.K.M. Shakil Mahmud (Department of Business Administration, Hamdard University Bangladesh, Munshiganj, Bangladesh)
Mohammad Shamsuddoha (Department of Management and Marketing, Western Illinois University, Macomb, Illinois, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 13 May 2024

Issue publication date: 26 July 2024

183

Abstract

Purpose

Recycling is associated with positive social and environmental impact, but previous studies have overlooked the cost of recycling operations. Based on the dynamic capability view, the purpose of this study was to identify and evaluate risk factors and resilience strategies within the recycling industry, prioritize these factors and identify the optimal combination of resilience strategies and risk factors to improve market performance.

Design/methodology/approach

The research questions were addressed in three subsequent studies. In Study 1, qualitative interviews were conducted to identify risk factors and strategies to mitigate those risks. In Study 2, quality function deployment methodologies were implemented via case studies derived from three different companies. Based on the results of Studies 1 and 2, in addition to the use of fuzzy set qualitative comparative analysis, Study 3 aimed to determine the optimal combination of risk factors and strategies impacting market performance.

Findings

The results across the three studies revealed a number of risk factors as well as which risk factors and resilience strategies have the greatest impact on market performance. Specifically, it was found that higher levels of readiness, response and recovery strategies lead to greater market performance, whereas weak readiness, response and recovery strategies, along with low societal, environmental and health and safety risk factors, significantly inhibit performance.

Originality/value

This research extends current understandings of market performance in relation to recycling industry management and offers insight for decision-makers toward combating significant risk factors in business-to-business settings.

Keywords

Citation

Khan, E.A., Chowdhury, M.M.H., Hassan, H.M.K., Mahmud, A.K.M.S. and Shamsuddoha, M. (2024), "Sustainable recycling management: configuration of risk factors and resilience strategies", Journal of Business & Industrial Marketing, Vol. 39 No. 8, pp. 1827-1844. https://doi.org/10.1108/JBIM-09-2023-0503

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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