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Article
Publication date: 7 March 2023

Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu and Mitsuyasu Yabe

The purpose of the present research is to examine the comparative values that urban Vietnamese consumers place on attributes of rice that is produced using environmentally…

Abstract

Purpose

The purpose of the present research is to examine the comparative values that urban Vietnamese consumers place on attributes of rice that is produced using environmentally friendly methods. The authors consider the impacts that this may have on the livelihoods of rural Vietnamese small farmers. Rice is an “impure public good” that includes both “private” and “public” attributes that consumers consider in their purchase decisions. Consumers make tradeoffs between environmentally and socially beneficial practices (public goods) and perceptions of product quality (private goods). The authors used latent class modeling to investigate the values associated with attributes of rice that is produced using sustainable farming practices.

Design/methodology/approach

The authors used a discrete choice experimental design in which consumers stated their choices among combinations of rice attributes. The survey provided responses from 360 urban Vietnamese consumers and allowed to estimate the preferences and nonpecuniary values for rice grown using different levels of environmentally beneficial production methods.

Findings

The results identify two segments of rice consumers: one group of consumers who are sensitive to price and the other group who are sensitive to environmental issues. The individual characteristics are reflected in the choices of production methods and in the willingness to pay for environmentally beneficial outcomes of those methods.

Research limitations/implications

Given the number of independent variables measured, the sample was relatively small, such that confirmatory statistical methods were inconclusive. However, the authors used multiple analytical tools that provide corroboration of the significant determinants of the utility functions for the two segments.

Practical implications

The results provide directions for production of rice at a national level, as well as practical implications for consumer-oriented communications.

Social implications

Results suggest that the emerging middle class of Vietnamese consumers are willing to pay more for rice that is produced using methods that are beneficial to the environment. Results also indicate challenges to provide sustainably-produced rice to poorer groups of consumers.

Originality/value

The study provides important context for consumer preferences within emerging economies. This also adds to a growing literature that uses the choice experiment method to estimate consumer valuation of the outcomes of various agricultural practices.

Details

Journal of Consumer Marketing, vol. 40 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 26 June 2019

Ting-gui Chen, Gan Lin and Mitsuyasu Yabe

The purpose of this paper is to study the impact of outward foreign direct investment (OFDI) on the productivity of parent firms over the food industry.

Abstract

Purpose

The purpose of this paper is to study the impact of outward foreign direct investment (OFDI) on the productivity of parent firms over the food industry.

Design/methodology/approach

The main data in this paper are derived from the China Industrial Enterprise Database 2005–2013 and a data set of Chinese firms’ OFDI information. Then this paper uses propensity score matching to match the treatment and control groups with firm characteristics and combines that with the differences-in-differences method to estimate the real effect of OFDI on total factor productivity.

Findings

The food firm’s OFDI significantly improves the parent firm’s productivity (known as the OFDI own-firm effect), but this promotion only exists in the short term. The OFDI own-firm effect of food firms differs remarkably as the sub-sectors, regions and ownership of firms vary. The food firm’s OFDI in “non-tax havens” and high-income destinations has a significantly stronger effect on the parent firm’s productivity. FDI, R&D and exporting can effectively strengthen the OFDI own-firm effect of food firms.

Originality/value

The effect of OFDI on food industry productivity has not been researched yet. This paper aims to fill this gap. This paper further divides the characteristics of food firms into different sub-sectors, regions and ownership types for a comparative analysis, with the aim of conducting a more comprehensive study at the micro-level of firms. In addition, an investigation into which factors influence the degree of the OFDI own-firm effect at the micro-level has not been found in the literature. This paper will draw its own conclusions.

Details

China Agricultural Economic Review, vol. 11 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 22 March 2022

Vuong Dai Quach, Mitsuyasu Yabe, Hisako Nomura and Yoshifumi Takahashi

This paper aims to provide empirical insight into the trends and structural changes in meat consumption in Vietnam.

Abstract

Purpose

This paper aims to provide empirical insight into the trends and structural changes in meat consumption in Vietnam.

Design/methodology/approach

This study applies the Quadratic Almost Ideal Demand System model on multiple cross-sectional data sets derived from the Vietnam Household Living Standards Survey (VHLSS) of 2004–2016 and follows a consistent two-step procedure to deal with the zero consumption issue. The estimated demand elasticities are then compared and analyzed over time.

Findings

The empirical results show that in the last decade, meat consumption patterns in Vietnam have undergone a remarkable structural change, with poultry and beef increasingly taking important roles in the meat consumption structure of households. In addition, demographic characteristics, including settlement type, household size and the age of the household head, have significantly influenced meat expenditure patterns in Vietnam.

Research limitations/implications

The paper considers the demand for meat consumed at home but not meat consumed away from home.

Originality/value

In many developing countries, increased disposable income, together with rapid urbanization and international integration, has significantly changed consumers' food consumption behaviors. This is one of the first studies using household survey data, which permits the exploration of heterogeneous preferences between consumers, to explore structural changes in food consumption patterns in Vietnam.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 13 no. 4
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 8 January 2018

Yannick Djoumessi, Victor Afari-Sefa, Cyrille Bergaly Kamdem and Jean-Claude Bidogeza

The purpose of this paper is to examine the efficiency of vegetable farmers within the tree-crop based rainforest agro-ecological zone in Southwest region of Cameroon.

Abstract

Purpose

The purpose of this paper is to examine the efficiency of vegetable farmers within the tree-crop based rainforest agro-ecological zone in Southwest region of Cameroon.

Design/methodology/approach

The non-parametric data envelopment analysis method was used to evaluate technical and scale efficiencies while the Tobit model was used to identify factors affecting efficiency of vegetable production.

Findings

An econometric analysis result indicates that family size, education and extension service have significant impact on both technical and scale efficiencies, whereas credit service has significant impact on scale efficiency.

Practical implications

Future agricultural policies could include measures to improve the capacity of farmers to efficiently use existing resources.

Social implications

The study highlighted that encouraging more people to engage in farm labor and facilitating smallholder access to microcredit could render vegetable farmers more efficient.

Originality/value

In Cameroon, only a few studies have been conducted on technical efficiency. These encompass mainly cash and food crops. To the best of our knowledge, no single study has measured technical efficiency of vegetable farmers in forest-based farming of Cameroon.

Details

International Journal of Social Economics, vol. 45 no. 1
Type: Research Article
ISSN: 0306-8293

Keywords

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