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The article builds upon recent developments in feminist theories as they were adopted in organization studies to review the state of research into women in MNCs and to offer new directions for the study of MNCs as “gendering organizations,” both as they are shaped by gender relations and are active agents in constructing gender categories, division of labor, images, and inequalities. Juxtaposing insights from gender studies and International Business and Management, the article offers a new agenda for the studies of corporate internationalization and its social consequences.

The study of managerial ideologies focuses exclusively on the emergence of American models and their dissemination in other societies. Argues that the a‐political, scientific and rational façade on which these models are premised is often incommensurate with the industrial experience of “non‐western” societies. Based on the historical case study of Palestine Potash Ltd (PPL), this study explores the development of managerial ideologies within the political and cultural context of pre‐state Israel in its formative stage (1920‐1948). While elaborating on the undocumented management history of Israel, demonstrates that American managerial ideologies were indeed imported, but their logic and casting were subordinated to national objectives. Furthermore, shows that Socialist‐National, idiosyncratic political ideology became a dominant ideology of employment management ‐ even in capitalistic firms ‐ allowing managers to acquire legitimation, control workers and increase profits of industrial enterprises.

This paper aims to propose to politicize partner choice as a discourse that rationalizes, legitimizes and justifies the choice of partners by underlining economic, cultural and institutional differences to (re)create power relations. By reconceptualizing partner choice as a discourse, the paper challenges the established view of partner choice according to international business and management studies as a rational and strategic behavior based on resource complementarity, best practices and win–win situations.

Based on the longitudinal study of Israeli–Korean business collaboration, which includes in-depth interviews, observations and media texts, this paper uses critical discourse analysis (CDA) to demystify partner choice as neither a neutral nor an objective behavior to unveil its discursive construction and embeddedness in power relations.

The actors on both sides of the Israeli–Korean business collaboration evoke resource complementary discourse between “Israeli innovation” and “Korean productivity” to rationalize their partner choice as a win–win situation. CDA demonstrates how both sides are engaged in a “borrowing” process from east-to-west and head-to-hands postcolonial images to (re)produce hierarchy between the parties. While east–west mapping remained almost unchallengeable, the reversal, crossing and blurring of the Israel-to-Korea knowledge transfer direction provides a counter-narrative to resource complementarity discourse.

The resource complementarity discourse supported by east–west mapping and “head–hands” justifications for partner choice reveals the lingering presence of postcolonial images, imagery and imagination. By taking two nations without substantial troubled memories, histories and relations, the paper broadens the picture beyond national contexts, emphasizing the importance of borrowing and translation from postcolonial vocabulary to non-colonial situations.

The study applies a multimodal approach to position aesthetic innovation, i.e., the strategic use of aesthetic design attributes, such as color and shape, as an institutionalized aspect of competition, rather than as a firm-specific differentiation strategy, in settings that favor the symbolic meanings of products. Empirically, the study offers a detailed case study of the personal computer (PC) industry to examine the institutionalization of aesthetic innovation as a dimension of competition across industrial firms. The study examines the color and shape of PCs over the 1992–2003 period and situates changes to these attributes in the competitive conditions that characterized the industry, paying particular attention to the introduction of the Apple iMac in 1998. Furthermore, it examines the discursive manifestations of aesthetic innovation by content analysis of reviews of PCs and interviews with industry executives. Findings demonstrate that, in a period coinciding with a decline in demand for PCs and an overall mature market as well as with the introduction of the iMac, the majority of firms engaged in aesthetic innovation and used a greater number of aesthetic words in describing their PCs.

The purpose of this paper is to explore the emplotment of organizational grand-narratives of a leading international organization, the Organisation for Economic Co-operation and Development (OECD). The paper includes the reconstruction of the OECD’s inclusion approach as a prototype grand-narrative. Moreover, the main goal of this paper is understanding the reciprocal relationship between the organizational narratives and other organizational domains.

To study the structural process of emploting grand-narratives, which combines reciprocal dependencies across organizational domains, I have used process tracing, content analysis and interviews methodologies, for each domain. These methodologies were monitored by quantitative and qualitative analyses of the interactions among these domains. These methods allowed me to explore the interdependencies in the discursive and non-discursive ordering of institutional memory as a means for identifying the development of organizational narratives.

The findings of this paper confirm the reciprocal dynamics among and within three core organizational domains, narratives, organizational-epistemological settings and organizational products. These domains evolve constantly and concurrently in a three-phased process where a former organizational constellation is challenged, a consolidation takes place, and a new narrative is institutionalized. The context I chose to demonstrate this dynamic is the OECD evolving interactions between innerorganizational units and the organizational products (i.e. its activation policy recommendations), of the OECD post-Cold War inclusive approach (1989–2002).

The importance and complexity of the OECD as a global trendsetting organization, and the findings of this single case study are significant for their implications on trends and processes found in other complex grand-narratives. The transferability of these results would require further analysis.

The originality of this paper is using a transnational dynamic organization such as the OECD as the organizational model for understanding how organizations undergo emplotment processes. Moreover, this article’s analytical framework provides a deeper understanding of the complex interplay between the constraining structures and micro-level interactions.

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said artifacts designed for different purposes exhibit systematic stylistic differences? Drawing on Charles Sanders Peirce’s semiotic categorization, this study develops a framework for examining concision, one of the primary stylistic considerations for multimodal rhetorical artifacts such as protest posters. This paper illustrates the use of this framework by exploring the correlation between rhetorical purpose and concision in posters created and disseminated before and during the 2011–2012 Québécois student movement. This study fine-tunes our existing knowledge on multimodality with style sensitivity, and demonstrates how an economy-of-sign based semiotic approach could enrich the empirical examination of multimodal rhetorical artifacts by generating more controlled interpretations.