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1 – 10 of 18Rebekah Russell-Bennett, Michael Jay Polonsky and Raymond P. Fisk
The purpose of this paper is to propose a new service framework for managing nature and physical resources that balances the needs of people and planet.
Abstract
Purpose
The purpose of this paper is to propose a new service framework for managing nature and physical resources that balances the needs of people and planet.
Design/methodology/approach
The process used in this paper was a rapid literature review and content analysis of 202 articles in service journals and learned that there are limited papers on Sustainable Development Goal (SDG) #6 (clean water and sanitation) or SDG #7 (affordable and clean energy) and very few articles on SDG #12 (responsible production and consumption) that focused on environmental components of services. This highlighted the need to conceptualise a service framework for managing these resources sustainably.
Findings
The proposed regenerative service economy framework for managing natural and physical resources for all humans (without harming the planet) reflects insights from analysing the available service articles. The framework draws on the circular economy, an Indigenous wholistic framework and service thinking to conceptualise how service research can manage natural and physical resources in ways that serve both people and the planet.
Originality/value
This paper introduces the regenerative service economy framework to the service literature as an approach for guiding service researchers and managers in sustainably managing natural and physical resources in a sustainable way.
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Keywords
Hossein Mansouri, Saeed Sadeghi Boroujerdi, Michael Polonsky, Maizaitulaidawati Md Husin and Mehdi Seydi
This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.
Abstract
Purpose
This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.
Design/methodology/approach
The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.
Findings
The findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.
Originality/value
The results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club.
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