Editorial

Citation

Phau, I. (2011), "Editorial", Asia Pacific Journal of Marketing and Logistics, Vol. 23 No. 1. https://doi.org/10.1108/apjml.2011.00823aaa.002

Editorial

Article Type: Editorial From: Asia Pacific Journal of Marketing and Logistics, Volume 23, Issue 1

The year 2011 signifies change – we are announcing the birth of a fifth issue. With this, I hope the Asia Pacific Journal of Marketing and Logistics (APJML) serves as a quality outlet for authors and a helpful inlet for practitioners and fellow researchers to unearth intriguing research ideas. To welcome the New Year, I have compiled myriad studies from across continents and provided a sample platter of current issues within Marketing and Logistics.

Michael Polonsky and Les Carlson starts the issue for 2011 with a study examining relationships in publishing performance by using data from A*, A and B ranked journals. Various analysis techniques were used to identify pair-wise relationships in publishing across the three sets of journals. The findings have strong implications for researchers and the upcoming ERA exercise in Australia. Bradley Wilson, Andrea Vocino, Stewart Adam, and Jason Stella identified the failure of social science studies to comprehensively appraise the directionality of indicants. To address the gap in literature, the authors apply a post hoc test called confirmatory vanishing tetrad analysis to Mass Media Consumption Information Exposure which was thought to be a formative representation. The findings of the study provide practical implications for methodologists.

The next papers are strongly focused on branding issues and consumers within the Asia Pacific region. Cleo Mitchell and Brian C. Imrie’s study extends current consumer tribe literature by looking at a tribe of vinyl record collectors in the New Zealand context. The findings pertaining to understanding consumer roles are presented. Managerial implications to build sustainable loyalty with consumer tribes are discussed. Sally Rao Hill and Katherine Paphitis investigate consumer racism in Australia and its impact on product evaluation and willingness to buy cross-ethnic products. The authors found supporting evidence to suggest that consumer racism negatively affects product evaluation and willingness to buy. Managerial implications and future research directions for the study are highlighted.

The final few papers examine Marketing and Logistic issues across Asia. Zhihong Gao and Hongxia Zhang investigate consumer attitudes towards advertising regulation between China and the USA. The authors highlighted the differences and similarities in their attitudes towards advertising regulation. Salma Rahman and Sarwar Azhar investigate the consumer preference and choice behaviour of the generation Y segment and their perceptions of various brands within the mobile phone service sector. The findings revealed that preference set and actual choice behaviour are dissimilar. The study contributes by providing a glimpse into a less developed economy – Pakistan. Lastly, Mehmet Haluk Köksal and Tarek Kettaneh compared the effects of export problems on the export performance of manufacturing companies between Turkey and Lebanon. The author highlighted the effects of external and internal export problems within the countries. The findings will assist managers and policy makers improve company and country export performance.

I hope this issue has provided interesting insights to stimulate future research. I thank the reviewers and EAB for their timely reviews and contribution the APJML. I thank the authors for submitting manuscripts of exceptional calibre. Once again, I hope this issue marks the start of a good year and a prosperous one for all researchers and practitioners alike.

Ian Phau