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I am a specialist, I suppose, in People's Culture. It has taken me ten years to realize that is what I “do.” I publish books, and distribute other books, and study still more books, relating to the expressions of people considered “marginalized” in this society, though together they form the majority: working‐class people, farmers and some regional writers, minorities, women who deal with themes of oppression, and so on. The books express history, often a common one (on my desk is an autobiography by a Japanese‐American labor organizer in California who spent much of his life as an agricultural worker). The genres may vary: labor history, biography, autobiography, fiction, poetry, drama, occasionally a scholarly or critical study, but they share a radical content, related to their marginality.

This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia.

Two sequential stages of research were implemented. The first stage conducted an analysis of websites to compare and contrast the image of the Gold Coast projected with the image perceived by Arab visitors. The second stage conducted semi-structured interviews with professionals from two destination marketing organisations (DMOs) directly responsible for marketing the Gold Coast to Arab visitors.

Key findings indicate that the DMOs sought to portray a strong destination brand to Arab visitors, specifically around its current branding of “Gold Coast: Famous for Fun”. The Gold Coast has highly evolved strategies to target Arab visitors, including productive working relationships between DMOs and strategic partnerships with tourism organisations in the Arab world. However, analysis of websites revealed some incongruence between core attractions. Arab websites emphasise the beach more than do the Australian, state and local DMOs, and entertainment did not rate as highly as the need for beaches, shopping and accommodation.

Importantly, this research highlights the need for DMOs to clearly understand the needs of Arab visitors and integrating such information into targeted marketing campaigns aligned with the core destination brand.

The contribution of this research is in providing a more nuanced understanding of the importance of using culture as a key segmentation tool not only to help attract more tourists but to assist DMOs to understand the special needs of various cultures in the destination.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The purpose of this paper is to test the feasibility of utilising an Asset-Based Community Development (ABCD) model in the context of an Alcohol and Other Drug Therapeutic Community, and to use this as a way of assessing how TCs can contribute to the local communities in which they are sited.

This is a qualitative action research project, based on an evolving model in which key stakeholders from participating sites were instrumental in shaping processes and activities, that is a partnership between a research centre, Turning Point in Melbourne, Australia and two Recovery Services operated by the Salvation Army Australia Eastern Territory (TSA). One of these is the Dooralong Transformation Centre on the Central Coast of New South Wales and the other, Fairhaven, is in the Gold Coast hinterland of Queensland, Australia. The project was designed to create “rehabilitation without walls” by building bridges between the treatment centres and the communities they are based in, and improving participation in local community life. This was done through a series of structured workshops that mapped community asset networks and planned further community engagement activities.

Both of the TCs already had strong connections in their local areas including but not restricted to involvement with the mutual aid fellowships. Staff, residents and ex-residents still in contact with the service were strongly committed to community engagement and were able to identify a wide range of connections in the community and to build these around existing Salvation Army connections and networks.

This is a pilot study with limited research findings and no assessment of the generalisability of this method to other settings or TCs.

Both TCs are able to act as “community resources” through which residents and ex-residents are able to give back to their local communities and develop the social and community capital that can prepare them for reintegration and can positively contribute to the experience of living in the local community.

This paper has significant ramifications for how TCs engage with their local communities both as a mechanism for supporting resident re-entry and also to challenge stigma and discrimination.

The paper and project extend the idea of ABCD to a Reciprocal Community Development model in which TCs can act as active participants in their lived communities and by doing so can create a “therapeutic landscape for recovery”.

To provide a metaphorical language, a contextual framework, and a specific set of social behaviors to help business executives and managers envision, discuss and implement changes to encourage flexibility and creative freedom and allow the immediate absorption and rapid integration of new and different ideas.

The paper combines experiential and theoretical knowledge in innovation, change management, and strategy formation. It uses existing research and case studies in which the concept of jazz as a model for organizational improvisation is applied through organizational interventions. The scope of the paper ranges from theoretical argument and description of new idea processes, to multiple industry examples of innovative companies, to specific case studies.

Applications of the concepts were effective in giving people a way to understand the flexibility and creativity needed to improvise within the structured environments of most corporate cultures. Through the use of live music, experiential exercises in enhanced listening skills, spontaneous rotation between leading and supporting roles, and the use of collaborative creative thinking in solving real‐time problems, corporate cultures were able to understand new ways of collaborating and adapting to change through organized improvisation.

Experiential evidence suggests that teaching organizations to improvise is a catalyst for positive change. Using the model of the jazz ensemble in conjunction with specific cooperative behaviors as a tool to teach organizational improvisation is highly effective when integrated with a well conceived strategy vision and a passionate belief in its potential and a commitment to bringing it to a business reality.

The paper aims to examine employment relations practices and labour market features of 4‐5 star luxury multinational chain (MNC) and domestic hotels operating in the Brisbane‐Gold Coast corridor in Australia and discuss the implications that competing on price and quality has on employment, wages and training.

The study used data drawn from a large managerial and employee relations/demographic survey covering wages, employment status, age, gender, working conditions and training, including interview data from hotel HRM managers.

The data showed a persistence of gendered, low waged and segmented labour markets dominated by flexible labour. Competition between MNC and domestic hotels were not found to be the conduit of “new” HRM practices as a competitive edge. Both MNC and domestic hotels shape the hotel labour market in a way which perpetuates cost minimization strategies based on an increasingly skilled, yet flexible and low cost labour force.

Of the 14 hotels, only three were domestic. MNC luxury hotels dominate the sample. Rather a straight forward convergence thesis, MNC and domestic hotels have been compelled to compete on price and standard quality.

While not a deliberate strategy of a “a race to the bottom”, the 4‐5 star luxury MNC and domestic hotels in the study have re‐shaped employment relations practices perpetuating a cost minimization competitive strategy suggesting that a “high road” competitive strategy as portrayed in HRM literature strategy is not the only way for firms such as hotels achieving a competitive edge.

Strategy Question: How do I develop an effective plan and strategy in an environment that is highly uncertain, turbulent, and unpredictable?

Summary: An organization exists as a subset of numerous spheres of influence, including the overall environment, the economic forces within that, and the industry forces within that. The Strategic Environmental Scan (SES) uses a structured approach to survey each of those areas, compile responses, sort responses, forecast impacts of those issues seen as higher probability, and highlight those issues for plan consideration. Since a strategist can’t control these forces, it is important to understand the environmental forces to develop real-time course corrections within the planning horizon. The tool consists of a basic one-page framework along with a process to gather, assess, and organize information that the strategist can use to determine what environmental issues deserve serious attention in the development of the strategy and plan, which issues need to be monitored, and which can be ignored (for the time being). This tool builds upon Dr. Michael Porter’s gold standard Five Forces Industry Analysis and employs stakeholder input to ensure a full appreciation of the broad environmental factors.

The purpose of this paper exploratory study is to decipher sport consumer associations and sentiments connected to the brand image of retired athletes.

In total, 14 sport consumers, who demonstrated an in-depth knowledge of throwback branding tactics and expertise in athlete brand promotion, participated in in-depth semi-structured interviews.

The findings indicate there are three prevalent themes across the present data (i.e. epoch epitome, athlete-team connection and off-the-field persona).

While the proliferation of throwback merchandise and affinity for brands of retired athletes is evident, the internalization of associations related to retired athletes has escaped empirical investigation. Numerous questions concerning how specific facets of a retired athlete’s image (e.g. athletic skills or life off the field) activate nostalgic feelings, drive consumer loyalty and establish market permanence remain unanswered. The current study contributes to the understanding of the brand image of the retired athlete and the existing literature concerning athlete branding.