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This study aims to conceptualize and measure strategic leadership capabilities within research and development (R&D) teams pursuing high-tech innovation at public-funded R&D organizations in India.

A rigorous five-stage multi-method approach defines, conceptualizes and validates the core construct “strategic leadership capabilities for innovation” (SLCI). The first stage correlates the insights generated from theoretical analysis and expert opinions on the importance of leadership for innovation. The second study identifies a three-dimensional factor structure underlying the SLCI construct and the third validates it through a confirmatory factor analysis. Replication provides additional validation.

SLCI emerges as a three-dimensional construct with sub-dimensions: dynamic envisioning, ambidextrous resource utilization and empowering support for innovation.

Conceptualization of the SLCI construct and its measurement through a 15-item scale that has been empirically validated in the public-funded R&D organizations in India.

COVID-19 halted global tourism, prompting stakeholders to use virtual reality (VR) tourism to maintain interest. Due to technological advancements and wider internet access globally, VR tourism has become increasingly popular. Guided by the attention-interest-desire-action (AIDA) model and the technology acceptance model (TAM) frameworks, and with the inclusion of personal innovativeness, this study aims to clarify consumer intentions toward engaging with VR tourism by investigating factors such as personal innovativeness, interest, perceived usefulness (PU), perceived ease of use (PEOU), attitude and desire.

Data was gathered from 252 participants using a cross-sectional approach, with partial least squares structural equation modeling used to assess the research model.

The findings indicate consumers' personal innovativeness strongly influences VR tourism intention, mediated by PU, attitude and desire. VR tourism intention is also significantly impacted by interest in VR tourism and is mediated by PU and PEOU, attitude and desire. PEOU and PU are significantly linked to interest and determine attitude. Attitude, both directly and indirectly, significantly influences VR tourism intention through users' desire, which mediates the relationship. Through multiple group analysis, the path from desire to intention is found to be moderated by age, education and marital status.

Theoretically, this study pioneers a framework that merges AIDA, TAM and personal innovativeness to advance the understanding of VR tourism adoption dynamics and enrich tourism research. Managerially, it provides valuable guidance on targeting communications and technology toward increasing VR tourism engagement and presents a roadmap for industry practitioners.

This research addresses the identified gaps in extant literature by combining TAM and AIDA with personal innovativeness to investigate the process of consumers' VR tourism intention, triggered by consumers' personal innovativeness and interest in VR tourism. The study highlights significant managerial insights for both tourism industry practitioners and academic researchers, which can assist with decision-making to promote VR tourism development.

COVID-19 使全球旅游业停滞不前, 促使利益相关者使用虚拟现实 (VR) 旅游来保持兴趣。由于技术进步和全球互联网接入的增长, VR 旅游变得越来越受欢迎。基于注意-兴趣-渴望-行动模型 (AIDA) 和技术接受模型 (TAM) 框架, 并纳入个人创新性, 本研究旨在通过调查个人创新性、兴趣、感知有用性、感知易用性、态度和渴望等因素, 澄清消费者对参与 VR 旅游的意图。

使用横截面方法收集了252名参与者的数据, 并使用偏最小二乘结构方程建模来评估研究模型。

研究结果表明, 消费者的个人创新性通过感知有用性、态度和渴望显著影响 VR 旅游意图。VR 旅游意图也受到对 VR 旅游兴趣的显著影响, 并通过感知有用性、感知易用性、态度和渴望进行调节。感知易用性和感知有用性显著与兴趣相关, 并决定态度。态度通过用户的渴望直接和间接地显著影响 VR 旅游意图, 这些渴望调节了这种关系。通过多群组分析, 发现年龄、教育和婚姻状况对渴望与意图之间的路径具有调节作用。

本研究通过结合 TAM 和 AIDA 与个人创新性来研究消费者的 VR 旅游意图过程, 填补了现有文献中的空白。本研究强调了对旅游业从业者和学术研究人员的重大管理见解, 这些见解可以帮助决策者推动 VR 旅游的发展。

从理论上讲, 本研究开创了一个结合 AIDA、TAM 和个人创新性的框架, 以提升对 VR 旅游采用动态的理解, 并丰富旅游研究。从管理角度来看, 它提供了有价值的指南, 帮助定位通信和技术, 以增加 VR 旅游参与度, 并为行业从业者提供了发展路线图。

El COVID-19 detuvo el turismo global, lo que indujo a las partes implicadas a utilizar el turismo de realidad virtual para mantener el nivel de interés. Debido a los avances tecnológicos y al acceso más amplio a Internet a nivel mundial, el turismo de realidad virtual se ha vuelto cada vez más común. Basándose en el modelo de Atención-Interés-Deseo-Acción (AIDA) y en el modelo de aceptación tecnológica (TAM), y con la inclusión de la innovación personal, este estudio tiene como objetivo comprender las intenciones de los consumidores hacia el compromiso con el turismo de realidad virtual investigando factores como la innovación personal, el interés, la utilidad percibida, la facilidad de uso percibida, la actitud y el deseo.

Se recopilaron datos de 252 participantes utilizando un enfoque transversal, y se utilizó la modelización de ecuaciones estructurales de mínimos cuadrados parciales para evaluar el modelo de investigación.

Los resultados indican que la innovación personal de los consumidores influye fuertemente en la intención de turismo de realidad virtual mediada por la utilidad percibida, la actitud y el deseo. La intención de turismo de realidad virtual también se ve significativamente afectada por el interés en el turismo de realidad virtual y está mediada por la utilidad percibida y la facilidad de uso percibida, la actitud y el deseo. La facilidad de uso percibida y la utilidad percibida están significativamente relacionadas con el interés y determinan la actitud. La actitud influye tanto directa como indirectamente de manera significativa en la intención de turismo de realidad virtual a través del deseo de los usuarios, que media en la relación. A través del análisis de múltiples grupos, se encontró que la edad, la educación y el estado civil moderan la relación entre el deseo y la intención.

Desde el punto de vista teórico, este estudio es pionero en la creación de un marco que aúna AIDA, TAM e innovación personal para avanzar en la comprensión de la dinámica de adopción del turismo de realidad virtual y enriquecer la investigación turística. Desde el punto de vista de la gestión, ofrece una valiosa orientación sobre cómo orientar las comunicaciones y la tecnología para aumentar la participación del turismo de realidad virtual y presenta una hoja de ruta para los profesionales del sector.

Esta investigación aborda las lagunas identificadas en la literatura existente mediante la integración de TAM y AIDA con la innovación personal para analizar el proceso de la intención de los consumidores de turismo de realidad virtual, provocada por la innovación personal de los consumidores y el interés en el turismo de realidad virtual. El estudio pone de relieve importantes perspectivas de gestión tanto para los profesionales del sector turístico como para los investigadores académicos, que pueden ayudar en la toma de decisiones para promover el desarrollo del turismo de realidad virtual.

The study aims to promote the use of qualitative methods in service research by investigating how these methods are reported in service journals, how the level of reporting has evolved and whether methodological reporting influences the downloads or citations received by qualitative articles.

Methodological reporting practices were identified through content analysis of 318 qualitative articles published in three major service research journals and comparison with prior methodological literature. Regression analysis was used to test how the level of methodological reporting influences article downloads and citations.

The study identifies 29 reporting practices related to 9 key methodological reporting areas. The overall level of methodological reporting in published qualitative articles has increased over time. While differences in the level of reporting between service journals persist, they are narrowing. The level of methodological reporting did not influence downloads or citations of qualitative articles.

Service scholars using qualitative methods should pay attention to methodological reporting as it can improve the chances of being published. Factors such as theoretical contributions are likely to have a greater influence on article impact than methodological reporting.

No prior study has explored methodological reporting practices across different qualitative methodologies or how reporting influences article impact. For authors, reviewers and editors, the study provides an inventory of reporting practices relevant for evaluating qualitative articles, which should lower barriers for qualitative methods in service research by providing practical guidelines on what to focus on when reporting and assessing qualitative research.

This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.

The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.

Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.

To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.

The purpose of this research is to develop a comprehensive model to better understand competitive dynamics between mobile payment providers in a multi-sided market featuring customers and merchants. This is undertaken by modeling customers performing financial transactions with merchants while two mobile payment systems (MPS) providers deploy different strategies to compete for market share.

The authors developed an agent-based simulation model using the NetLogo environment. The simulation featured two competing platform providers, 1,000 customer agents and 50 merchant agents. Past research, interviews and surveys were conducted to accurately model the behavior of the agents. Each simulation run lasted for 50 time periods. A total of 1,024 experimental conditions were designed to model different competitive environments, and 50 replications were conducted for a total of 51,200 experiments.

The simulation model provides insight into MPS platform providers’ competitive strategies by simultaneously modelling socioeconomic interactions between customers, merchants and MPS.

From a methodological perspective, the paper contributes a comprehensive model that can be used to study competitive dynamics between competing platforms in a multi-sided market. From the perspective of competitive strategies, the results show that pricing alone is not sufficient to influence MPS diffusion. Interactions between pricing, customers’ risk perception, perceived security and ease of use of the platform create unexpected same-side and cross-side network effects, which affect MPS diffusion.

While pricing remains a crucial lever for MPS to compete for market share, they should focus on enhancing customers’ and merchants’ trust and reduce their risk perception. This can be done through the improvement of the user experience of their platform, development of educational materials and marketing campaigns that address concerns around security, data breaches and perceived risk.

The paper is a direct response to a recent call for action on studying competition between MPS platforms by simultaneously modelling the socio-economic behavior of heterogeneous consumers and merchants. The proposed agent-based simulation model can be used to provide insights into competitive strategies and as a building block for subsequent research in this area.

The purpose of this study is to further validate and extend the unified model of information security policy compliance (UMISPC) developed by Moody et al. (2018).

To be able to compare the results of this study and those reported by Moody et al. (2018) (and followers), the same quantitative data collection method (questionnaire) and variable measurement instruments were used. Specifically, questionnaire data were collected from a department within a Swedish governmental organization comprising 150 employees. Of these, 90 answered the questionnaire which rendered a response rate of 60%. Following Moody et al. (2018), the collected data were analyzed by means of structural equation modeling.

This study generally provides empirical support for the original UMISPC as a large majority of the findings are in line with those reported by Moody et al. (2018). However, it also suggests important differences and boundary conditions.

This study extends the original study of Moody et al. (2018) and subsequent replication studies by testing it in a new national/organizational context. Based on their call for future research, it also develops and empirically tests the effects of a new, socially visible information system security violation scenario. Related to this, this study also revisits the role of the variable subjective norms for better understanding employee non-/compliance to information security policies by suggesting that their effects may be indirect (i.e. running through other variables in the UMISPC) rather than direct.

The aim of this paper is twofold: to explore the significance and implications of the rise of AI technology for the field of tertiary education in general and, in particular, to answer the question of whether teachers can be replaced by intelligent AI systems such as androids, what that requires in terms of human capabilities and what that might mean for teaching and learning in higher education.

Given the interdisciplinary nature of this conceptual paper, a literature review serves as a methodological tool to access data pertaining to the research question posed in the paper.

This exploratory paper gathers a range of evidence from the philosophy of mind (the mind-body problem), Kahneman’s (2011) System 1 and System 2 models of the mind, Gödel’s (1951) Two Incompleteness Theorems, Polanyi’s (1958, 1966) theory of tacit knowing and Searle’s (1980) Chinese Room thought experiment to the effect that no AI system can ever fully replace a human being because no machine can replicate the human mind and its capacity for intelligence, consciousness and highly developed social skills such as empathy and cooperation.

AI is rising, but there are inherent limits to what machines can achieve when compared to human capabilities. An android can at most attain “weak AI”, that is, it can be smart but lack awareness or empathy. Therefore, an analysis of good teaching at the tertiary level shows that learning, knowledge and understanding go far beyond any quantitative processing that an AI machine does so well, helping us to appreciate the qualitative dimension of education and knowledge acquisition. ChatGPT is robotic, being AI-generated, but human beings thrive on the human-to-human interface – that is, human relationships and meaningful connections – and that is where the true qualitative value of educational attainment will be gauged.

This paper has provided evidence that human beings are irreplaceable due to our unique strengths as meaning-makers and relationship-builders, our capacity for morality and empathy, our creativity, our expertise and adaptability and our capacity to build unity and cooperate in building social structures and civilization for the benefit of all. Furthermore, as society is radically automated, the purpose of human life and its reevaluation will also come into question. For instance, as more and more occupations are replaced by ChatGPT services, more and more people will be freed up to do other things with their time, such as caring for relatives, undertaking creative projects, studying further and having children.

The investigation of the scope and limitations of AI is significant for two reasons. First, the question of the nature and functions of a mind becomes critical to the possibility of replication because if the human mind is like a super-sophisticated computer, then the relationship between a brain and mind is similar (if not identical) to the relationship between a computer as machine hardware and its programme or software (Dreyfus, 1979). [ ] If so, it should be theoretically possible to understand its mechanism and reproduce it, and then it is just a matter of time before AI research and development can replicate the human mind and eventually replace a human teacher, especially if an AI machine can teach just as intelligently yet more efficiently and economically. But if AI has inherent limitations that preclude the possibility of ever having a human-like mind and thought processes, then our investigation can at least clarify in what ways AI/AGI – such as ChatGPT – could support teaching and learning at universities.

This study aims to adopt a replication strategy based on Cherchem (2017), and hence this study investigates how generational involvement moderates the relationship between organizational culture and entrepreneurial orientation (EO) in Brazilian family businesses, disentangling each of the EO dimensions.

This study developed a survey with 107 Brazilian family businesses operating in the textile and clothing industries. Data were analyzed using structural equation modeling (SmartPLS-SEM).

The results for the direct paths indicate that clan and hierarchical cultures are positively related to EO. As for the moderating effect, only one generation of the family involved in management tends to stimulate a stronger relationship between the clan culture and the EO. In contrast, when multiple generations exist, the positive relationship between the EO hierarchical culture becomes stronger. Furthermore, this study found different relationships between organizational culture and each of the EO dimensions (proactiveness, innovativeness, risk-taking, competitive aggressiveness and autonomy) and differences in the moderating effect of generational involvement.

Unlike the findings of Cherchem (2017), the authors observed that, in addition to clan culture, hierarchical culture can also act as an enhancer of entrepreneurial strategies. On the other hand, generational involvement influences the relationship between organizational culture and the level of EO (and its dimensions), reinforcing those internal family characteristics that can foster entrepreneurial strategies in family businesses, whose findings align with Cherchem (2017). Moreover, it contributes to the investigation of each of the dimensions of EO separately.

This study sought to populate a concise set of guidelines for use of the case study research methodology and evaluate the adequacy with which the methodology has been used previously within both the positivist and interpretivist domains of architectural research.

Firstly, the study set out to establish, from the literature, the nature of the case study methodology. Thereafter, a set of guidelines for adequate use of the methodology was populated. The study, then, proceeded to examine selected architectural research papers that had used the case study methodology in order to evaluate the adequacy with which they had used the methodology. The research papers were randomly drawn from two major architectural research journals publishing scholarly work within the positivist and interpretivist paradigms.

Within the interpretivist domain of architectural research, the study found that there might exist some inadequacy in the way in which the case study methodology has been used.

Despite the popularity of the case study methodology, there have only been limited scholarly attempts at developing a set of guidelines with which to evaluate the adequacy of its usage, particularly within the context of architectural research. This lack of a concise set of guidelines might lead to inappropriate usage of the methodology. This study sought to undertake a review of the usage of the methodology within architectural research with two objectives, namely, populating a concise set of guidelines for use of the methodology and evaluating the adequacy with which the methodology has been used previously.

This study aims to examine the international market selection process of entrepreneurs operating internationally.

Four small and medium-sized comparative and rich-information case studies were purposefully selected from among Australian and Arabian firms. Data were collected via in-depth personal interviews, follow-up interviews and questionnaire instrument.

The results revealed that entrepreneurs used a four-stage systematic decision-making process to attain profitable foreign market choices. The decision process was influenced by cognitive boundaries as entrepreneurs relied on the availability experiential, anchoring and adjustment heuristic.

The research’s findings and the proposed decision model will, significantly, assist entrepreneurs, willing to expand internationally, in enhancing their decision-making to attain profitable foreign market choices. Further, it provides benefits to foreign investment policymakers in host countries by assisting them to attract more inward foreign direct investments, and, accordingly, enhance the economic and social development movement in their countries.

This study provides a significant theoretical contribution to the literature on the internationalization process of entrepreneurs and small- and medium-sized enterprises through developing a decision model for selecting and entering foreign markets by entrepreneurs in a cross-country context. Further, the study provides significant methodological contributions with regard to the effectiveness of the qualitative case study method in capturing elements of the foreign market selection process.