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In a pandemic framework (COVID-19), this chapter explores the impact of the global economy and socio-cultures concerning three axes: recreational, tourism, and hospitality. Although we slowly see an economic revival, it is well known that this sector of study is very susceptible to being affected by the context of nations. Following restrictions and measures taken by governments around the world to reduce the number of cases of coronavirus infections, many nations closed their borders, affecting international travel and by 2020 tourism had been reduced to the near cessation of operations due to the imminent fear of this poorly studied disease, and the service sector was negatively affected. It should be added that, according to the World Tourism Organization's projections, a decrease of between 20 and 30% is forecast for 2020 compared to the previous year.

The theoretical context is necessary to understand the process that frames the gender perspective. It must be studied from the pillars of human rights, those that are inherent to the human being and that do not discriminate against age, sex, social status, etc. Being considered Universal, human rights do not contemplate political ideologies, economic systems, or cultural differences; furthermore, as it is irrevocable, it is not possible to delegate or renounce them; human rights are indivisible, that is, they are related and interconnected with each other, but they are formed as a whole. In addition, due to their nature, they are legally enforceable and recognized by the states, therefore, they require respect and compliance.