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Sport, Gender and Mega-Events
Type: Book
ISBN: 978-1-83982-937-6

Book part
Publication date: 16 January 2024

Ruggero Sainaghi and Aurelio G. Mauri

This study explores the short- and medium-term effects generated by the Milan Expo 2015, adopting a microeconomic approach. The focus is on the hospitality sector. The study…

Abstract

This study explores the short- and medium-term effects generated by the Milan Expo 2015, adopting a microeconomic approach. The focus is on the hospitality sector. The study embraces nine years, identifying three intervals: pre- (2011–2014), during- (2015) and post-Expo (2016–2019). The time span does not include the Covid-19 pandemic period, which started in 2020. The dataset is composed of daily data. Three research questions are explored. First, an overall evaluation of the short- and medium-term effects is performed. Second, the seasonal effects are measured. Finally, the impacts for different classes of hotels are considered. The findings are supportive for the legacy generated by the Milan Expo. The results confirm the ability of the Milan Expo to strengthen the leisure segment. Positive results have been observed for all classes of hotels, relevantly augmenting the real revenue per available room (RevPAR). Luxury hotels achieved the highest increase of RevPAR, while economy class hotels registered the highest percentage of increase of RevPAR.

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Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Abstract

Details

Sport, Gender and Mega-Events
Type: Book
ISBN: 978-1-83982-937-6

Abstract

Details

Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

Abstract

Details

Sport Business in Leading Economies
Type: Book
ISBN: 978-1-78743-564-3

Book part
Publication date: 30 July 2020

Kyoung-yim Kim

To examine the mobilization of environmental sustainability policies in the Winter Olympic Games in Asia guided by approaches that highlight policy mobilities. The construction of…

Abstract

To examine the mobilization of environmental sustainability policies in the Winter Olympic Games in Asia guided by approaches that highlight policy mobilities. The construction of sledding tracks in two cases, the Winter Games in Japan and South Korea, was analyzed to demonstrate how sustainability was framed and which policy programs were implemented.

The first part of the chapter introduces Olympic mega-events as agents of sustainability policy circulation. It discusses the study's key concepts and describes approaches to policy circulation studies. The second part of the chapter outlines the construction of the Nagano and PyeongChang sledding tracks and the sustainability policies that were in use during that time. The third part discusses the two cases from a policy mobility perspective.

The two sledding track cases are described, along with national and Olympic policies of environmental sustainability. Discursive policy framings of environmental sustainability in Nagano and PyeongChang similarly modeled previous Games' best practices that were supported by scientific and technological knowledge. It was clear, however, that best practices were taken up differently in each construction effort, and that the lack of cooperation between Games organizers across these venues and countries meant that environmental expertise was not always transferred from one Games to another. Policy circulation was also affected by entangled transnational power relations, and by the fact that each nation state and the corporate actors who built the sledding tracks arguably had uneven power relations with international expert agencies. Thus, policy priorities and policy mobility from one Olympics to the next were determined by a combination of the interaction with these expert networks, time pressure in the Olympic structure, and rivalry between the countries.

Implications for enhancing policy mobility and deliberation of policy commitments are discussed.

Abstract

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Sport and Tourism
Type: Book
ISBN: 978-1-83753-241-4

Abstract

Details

Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

Abstract

Details

Sport Business in Leading Economies
Type: Book
ISBN: 978-1-78743-564-3

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