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The purpose of this paper is to assess the contribution of “Matriarchy” to the entrepreneurship and family business literature. The literature on gendered aspects of entrepreneurship is expanding and maturing in its level of theoretical sophistication and subject coverage. At the same time, our nuanced understanding of how gender influences entrepreneurial action also expands, as does our appreciation of how men and women do entrepreneurship. It is widely acknowledged that although the theories of entrepreneurship and small business are cognate literature, entrepreneurship has primacy. The heroic male entrepreneur is the master narrative against which we measure other forms of entrepreneurship. The role played by wives, partners, family and employees is often left unstated. In our eternal quest to theorise and explain entrepreneurial action in its entirety, we seldom consider the explanatory power of the sociological theory of “Matriarchy”. Consequentially, in this theoretical paper, we present and discuss several important aspects of the theory which are applicable to our understanding of the diverse nature of gendered enactment within entrepreneurship and small business in which entrepreneurship provides the action to be measured and small business, the setting in which it is encountered. The work primarily concentrates on the theoretical aspects of Matriarchy as well as building upon the extant literature of entrepreneurship, gender and small and family business.

The literature on Matriarchy is presented and analysed in conjunction with appropriate texts from the above literature. The readings help construct a theoretical framework which is tested against narratives of Matriarchial figures encountered via research and written up using retrospective ethnography. This unusual qualitative methodology allows the author to test and develop the utility of the theoretical framework. The resultant narratives and vignettes are both illuminating and enlightening.

The stories of the Matriarchs illustrate how gender differences impact upon entrepreneurial identities and the everyday practicalities of doing business. While the male head of the family may be the titular business owner, many privately defer to the Matriarchal voice which acts as a positive driving force in business, binding a family together.

The theory of Matriarchy offers another powerful explanatory variable in how gendered relationships influence entrepreneurial identities and in making the theory the focal point, we can avoid some of the common assumptions we make when we concentrate on entrepreneurship as the key variable. In perpetuating heroic entrepreneurial narrative as success stories, we as the ultimate consumers of such socially constructed fiction are also complicit. This article, therefore, has the potential to influence how we as authors of such narratives narrate stories of women in family business.

The paper challenges the universality of traditional renditions of family businesses as entrepreneur stories. It re-examines and challenges accepted wisdom building up a discussion, which confronts accepted theories of entrepreneurship and family business.

This paper is an exploratory quantitative study aimed at providing the first overview of the incidence of female directors in UK companies, mapped against types of firms. It provides a unique quantitative perspective on the types of companies with boards on which female directors serve.

A quantitative analysis of a newly constructed database based on data for all UK companies (using Companies House Financial Analysis Made Easy data) was carried out to explore overall data for board membership related to gender, resulting in a new typology to describe firms with female directors.

The data supports earlier partial studies suggesting male dominance continues at senior levels. Although female directors represented one in four directors in UK firms, most companies remain male dominated. Women directors are generally found in smaller firms and only one in 226 of larger firms have a majority of female directors. The service sector remains the main focus for female firms, both business services and other services.

The study suggests that at the rate of progress achieved over the 2003‐2005 period, it will be the year 2225 before gender balance in company directorships is achieved in the UK. The study was based on Companies House data, where gender is a self‐reported variable; therefore, considerable work had to be done to identify the gender of directors in order to build the database. This is a limitation for others trying to assess female board membership. The study did not attempt to explain why these levels of female participation are observed – this is a necessary second step following this first analysis of the incidence of women on boards.

The data provides the first comprehensive picture of the senior positions of women across UK businesses as it relates to their positions on the boards of companies.

This editorial aims to investigate the interface between gendered processes and family business by exploring the extent to which gendered processes are reinforced (or not) in family business operations and dynamics. This approach will complement the agency and resource-based view theoretical bases that dominate family business research (Chrisman et al., 2009) and further contribute to extending gender theories.

Acknowledging that gender is socially constructed, this editorial discusses the interface between gendered processes and family business within entrepreneurship research.

Despite a growing interest in gender and family business, there is limited literature that explores gender theory within family business research. A gender theory approach embracing family business research contributes to a needed theoretical deconstruction of existing perspectives on the operations, sustainability and succession of family businesses in the twenty-first century.

This editorial makes a contribution to extant scholarship by extending gender theories through an exploration of the gendered processes in family business research.

This article seeks to depict the pivotal role Hugo Munsterberg, the great pioneer in industrial psychology, played in the lives of his students, some of whom were feminists regardless of his own chauvinistic opinions. The article aims to examine the contributions made by Mary Calkins, Ethel Puffer, and William Marston, all former students of Munsterberg, who went on to make valuable contributions in psychology, women's issues, the polygraph, and the creation of the first and most famous comic book super heroine.

Synthesizing articles from history journals, writings about the figures of interest, published works by the figures themselves and other resources, this paper illustrates how Hugo Munsterberg impacted the scholarly careers of Calkins, Puffer, and Marston who all made valuable contributions to academia and popular culture.

This paper concludes that Munsterberg's influence was evident in the works of Calkins, Puffer, and Marston in areas as diverse as the psychology of beauty to the detection of deception. Despite his own chauvinistic views Munsterberg had an amicable and productive relationship with the aforementioned students, which sometimes extended beyond a professional relationship. Consequently, they initiated a research agenda that was greatly influenced by Dr Munsterberg.

This article highlights Dr Hugo Munsterberg's influence on Calkins, Puffer, and Marston, who made valuable contributions in women's issues, as well as the development of DISC theory, and the super‐heroine Wonder Woman.

It is arguable that the central questions requiring explanation by the behavioural and social sciences are those falling under the rubric “nature vs. nurture”. To be sure, the issue is oversimplified when stated so simply; there are both physiological and environmental elements in the causation of behaviour, as well as feedback through which each alters the other. Moreover, discussions of this dichotomy can often be seen to be sterile arguments about definition, rather than answers to the empirical question of what is, in fact, happening. What matters is not “nature” or “nurture” in the abstract, but the roles physiology, environment, and the interaction of the two play in generating specific behaviour.

The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored.

One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl.

Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity.

This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived.

This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.

Imagine we divide human history in four phases, calling them “primitive”, “traditional”, “modern” and, then, “post‐modern”. In other words, “modernity” is not seen as the end of history, and certainly not as global market economy cum democratic polity; a social formation seen here as highly unstable. A fourth phase is added, the phase that comes after modernity, like the “middle ages” come between antiquity and modernity, and “metaphysics” comes above or after physics: the post‐modern phase. The term is frequently used; the following is an effort to give that term a richer connotation.