Search results

This paper is intended as an original contribution to researching ESG from a PR perspective, as well as offering a case study of the use of letters as a mode of corporate communication.

The methodology is interdisciplinary but is centred on a critical discourse analysis of the organizational rhetoric on ESG in the annual letters of BlackRock CEO Larry Fink from 2018 to 2023. The article also considers the content of the BlackRock letters alongside the campaign rhetoric deployed by opponents to ESG over the same period.

The analysis of the letters showed up a difference in tempo and tone between the courteous, collaborative and somewhat “corporate” style of text in the Fink letters and the more urgent and confrontational tone of opponents that adopted a populist line of argumentation against ESG in general and Larry Fink and BlackRock in particular.

While advantages can accrue to CEOs and corporations for speaking out on issues, there are also perils awaiting in the contemporary environment for opinion. The findings suggest it is also important to gauge the intensity of cultural and political division in society when speaking out on contentious issues and make a judgement on whether to proceed based on that analysis. Moreover, in countries where the middle ground of public opinion has eroded, ideology and cultural affiliations can prevail instead of openness to argument and counter-argument on topics such as climate change.

The paper presents a fresh case study of a CEO who has been prominent in shaping the discourse on ESG, which has itself become is a matter of contemporary relevance to public relations. The findings offer original insights that are additive to existing guidance and criteria for CEOs deciding to speak out on issues on behalf of their organizations.

Due to contemporary threats to democracy, the topic is highly prominent in news and social discourse. The Library and Information Science (LIS) field writes about democracy frequently and it is a core concept underwriting many common library practices, but it lacks a working definition of modern democracy. This article supplies a minimal definition of democracy specifically for LIS, and expands the concept to encompass a more empirically accurate concept of library roles in democratic societies that includes the sociology of democracy where libraries arguable play a more significant role.

There is an unpacking of library assumptions about operating in democratic societies, an empirical survey of the conditions of modern democracy, and a baseline theoretical description of democratic functioning as it currently exists.

A minimal definition of modern democracy situates library practices – and in some ways minimizes them. However, the role of culture – the sociology that democracy presumes – comes to prominence when the civil society role of libraries and the conditions of successful democratic functioning are examined.

There is now a minimal definition of democracy for LIS with this effort, but it needs expansion. In that sense, LIS is a leading example of the undertheorized role of the sociology that democracy presumes.

The paper analyses the role and impact of Twitter in Spanish political communication, specifically focusing on how the platform influences the visibility and relevance of political candidates' messages during various election campaigns and across various political dimensions – government vs. opposition, traditional vs. populist, and left-wing vs. right-wing.

The study employs a longitudinal quantitative analysis perspective regarding the number and impact of messages posted by the main candidates in the six general elections held in Spain during the period 2011–2023. The tweets were automatically collected through the Twitter API for 54 days, between the call for elections and voting. The equalisation versus normalisation framework regarding social media is used.

The findings showed that the dissemination of messages on Twitter exhibited a skewed distribution characterized by notable differences in the unequal relevance of tweets between candidates on the left-right and traditional-populist axes, especially among the tweets with the highest impact. Tweets from opposition and populist candidates presented a greater level of relevance than those from government and conventional candidates. No discernible differences were identified along the ideological spectrum, indicating a high degree of cross-partisan engagement on social media. Findings indicate that opposition and populist candidates are strategically utilising Twitter, challenging the notion of normalisation and emphasising the equalising potential of social networks.

The study offers a long-term view of political communication, which is relatively rare in social media research, often focused on shorter time frames or single election cycles. The multidimensional comparison provides nuanced insights into how different political identities and affiliations are manifested and engaged with on social media.

This empirical study investigates the potential impact on freedom of expression arising from the accumulation of user-generated content on the web. The purpose of this study is to serve as a valuable reference for countries and regions that have not yet implemented web archiving due to similar concerns.

To achieve the goals, the author conducted a web-based survey experiment using sentiment analysis of book reviews as a representation of general topics. This approach enabled the author to objectively examine whether the expression of content undergoes changes in accordance with social conformity theory.

The study’s findings suggest that, at least for general topics, the observed chilling effect is minimal at best. This provides support for the proposition that it is advisable to proceed to the subsequent phase, where more sensitive subjects can be thoroughly explored in the context of web archiving and its associated chilling effects.

To the best of the author’s knowledge, this study is the first attempt to conduct a survey experiment addressing potential chilling effects resulting from the collection of user-generated content. Notably, the measurement of chilling effects remains contentious and comes with inherent limitations, adding a nuanced perspective to the discourse.

This content analysis examines the historical representation of Margaret Sanger within trade books. From the framework of the historiography, this paper unpacks how common curricular resources depict an American icon with a complicated past.

In this paper, the author conducted a content analysis of biographies and expository compilations featuring Sanger. The entire data pool were sampled and analyzed.

The trade books, particularly the biographies, historically represented Sanger in most categories. Sanger's international direct action and eugenics were two misrepresented areas. Expository compilations, with more limited space than biographies, contained more omissions and minimized or vague depictions of key areas. Findings did not appear dependent upon date of publication.

This study explores an icon of America's free speech battles and birth control rights at a time when culture wars are shaping current events. No researchers have previously explored Sanger's historical representation within trade books.

In social marketplaces, follower ego networks are integral social capital assets for online sellers. While previous research has underscored the positive impact of the follower number on seller performance, little attention has been given to the structure of follower networks and their value implications. This research investigates two structural properties of follower networks—network centralization and density—and examines their main and contingent effects on sellers’ sales performance.

A 13-month panel dataset of 1,150 sellers in Etsy, a social marketplace for handmade and vintage products, was collected and analyzed. A fixed effects model was adopted to validate the hypotheses on the main effect of centralization and density, as well as the moderating effects of two store attributes: store age and product diversification.

We find that both network centralization and density negatively impact sellers’ sales performance, and these effects vary across store age and product diversification levels. Specifically, the negative effect of network centralization is less pronounced for older stores than young ones, whereas the negative effect of density is more severe for stores with high product diversification.

This research contributes to social commerce research by highlighting the significance of network structure, alongside network size, in assessing the value of followers and offers practical guidance for sellers in social marketplaces seeking to optimize their follower networks.

This study aims to proposes a theoretical model to understand the intention of Indonesian traditional micro businesses (MB) to continue using an e-marketplace.

This research involved the utilization and combination of habit formation and social impact theories to develop the model. A total of 162 responses were retrieved from the owners of traditional MB and used to validate the proposed model.

The results showed subjective norms to be the most substantial direct predictor of continuous usage, followed by usefulness, satisfaction and promotion proneness. Meanwhile, compatibility was found to have only an indirect effect through usefulness as a mediator. Moreover, moderating effect analysis also showed that the impact of herd behaviour was only significant for male and younger traditional MB owners.

The emphasis on the seller perspective using habit formation as well as the social impact theory to explain continuance behaviour is an alternative approach observed not to have been widely explored, especially for traditional businesses such as indigenous industry rather than organizations.

This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its business model, moving from a digitally native vertical brand (DNVB)-type company to a platform, specifically a vertical marketplace focused on the female audience? Would Amaro be prepared for this evolution or would it be more appropriate to focus on or strengthen the DNVB model?

This teaching case was developed based on in-depth interviews with Amaro's leadership. The teaching notes were proposed based on business model innovation, competitive positioning and market trends concepts. The teaching case considers a new type of business model called DNVB. Students can review the concepts, create analyses and recommend which strategic options can leverage the company for a new growing cycle.

Using the case study in the classroom should promote the discussion and reflections on business model innovation and the future of retail in omnichannel contexts - Amaro offers products online (on an e-commerce platform and native mobile applications) and physically in locations called guide shops. The authors suggested the adoption of frameworks and tools (e.g. the competitive positioning map to allow students to visualize ways to compare strategies and make decisions).

The case introduces a fictional dilemma related to the decision to maximize offline or online investments or completely change the company's business model by adding a new vertical marketplace approach.

This teaching case contributes to the student's learning about business model innovation and evolution. Case discussions could explore contemporary concepts such as value proposition, disintermediation and omnichannel commerce.

Offering goods directly to the consumers by using modern technological architecture through vertical integration within the supply chain makes the DNVB business model an original topic in the start-up segment.

This study analyzes how small French retailers are adapting their front-office to the digitalization of their business environment.

The qualitative study focuses on dynamic capabilities of 27 independent French retailers, in a wide variety of sectors.

The digitalization of small retailers does not date from the pandemic health crisis. Small retailers are willing, agile and organized to make controlled progress, ranging from the visibility on social networks to online sales with its specific logistical constraints. Even if their presence on marketplaces is trickier to implement, it represents the culmination of the digitalization process, once their online store has been launched. The digital transformation of independent retailers should be less radical than for large retailers.

By distinguishing between the concepts of adaptive, absorptive and innovative capabilities, this research highlights strong differences between small retailers, that is SMEs, and larger companies. In terms of adaptive capabilities, it confirms that small retailers are not embracing digitalization as a fad, but because of real changes in the market, and particularly in demand. In contrast to large companies, small retailers drive it more around external objectives linked to their intimate knowledge of changing customer behavior (customer centricity). In terms of absorptive capabilities, the success or failure of digital transformation weighs directly on the entrepreneur's shoulders, but is less hampered by technological legacy. Despite interviews only conducted in the Paris region, it converges with professional studies carried out on a larger scale in France. Its widespread use is certainly easier in countries at the same stage of commercial development.

In terms of innovative capabilities, independent retailers need to focus on four key areas: reinventing the in-store experience; increasing visibility on social networks; creating an online store; being present in one or two marketplaces or creating a common platform with other local merchants.

This research is one of the first to analyze the digital transformation experienced by small structures. It draws on the concept of dynamic capabilities, well-suited to technologically and commercially dynamic markets. It puts into perspective studies carried out in other countries on less diversified types of shops. Unlike other studies examining the front office, it does not exclude stores and SEO in marketplaces.

The recent pandemic period (COVID-19), while negatively impacting many companies, has contributed to the growth and adoption of online platforms such as marketplaces and e-commerce. This environment has led many companies, which previously acted only through offline channels, to adopt new technologies and online channels and develop new e-commerce strategies. Small and micro enterprises are most vulnerable due to their limited resources and lack of capabilities. For this reason, the main objective of this paper is to unveil the e-commerce implementation capabilities that micro and small enterprises should build and the challenges they must face when managing an e-commerce strategy.

The authors adopted an inductive qualitative research design approach focused on multiple case studies. The firms operate in the food and beverage industry.

The findings identify several e-commerce implementation capabilities that micro and small enterprises operating in the food and beverage industry should build to manage e-commerce strategies. These are related to outsourcing management, multichannel management, time management, internal stock management and marketplace choice. Moreover, the paper identifies key e-commerce implementation challenges these firms must cope with. These regard distribution management, potential loss of control, fresh product management and lack of resources, time and capabilities.

This research shows that proper capacity management in the implementation of micro and small enterprises e-commerce strategies is critical to achieving efficient results and preventing challenges that threaten such strategies. The research offers guidelines and frameworks for micro and small enterprises to understand how to manage e-commerce and face its challenges.