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The purpose of this paper is to review the acquisition of the Mark H. McCormack Collection by the University of Massachusetts, McCormack's role in marketing history and the significance of the collection to researchers.

The study is based on an examination of selected documents in the collection and interviews with University of Massachusetts archivists.

The McCormack Collection contains eight million pages documenting the history of IMG, McCormack's groundbreaking marketing and management company. Most documents cover the period 1960‐2000. IMG, which began as a golf company, became a key player in the marriage of sport and television, as well as the commercialization and globalization of sport and celebrity culture. The University Archives staff plan to make the collection a dynamic multidisciplinary research tool. The collection will be valuable to students of marketing, sport and other forms of popular culture. The availability of archival resources affects what topics researchers pursue. The McCormack Collection will make it possible to investigate a wide range of new topics and personalities.

The paper was written before University of Massachusetts had fully developed its collection access policies or plans for digitizing the collection.

This paper alerts scholars to a major new research resource.

A new generation of business teachers is performing in the national spotlight. During the past year, more students have been taught by professors Tom Peters, Ken Blanchard, Lee Iacocca, and Mark McCormack than the combined faculty of any business school in the country. Their writings are widely quoted and their speeches are big draws because there's a general assumption that their analyses are creditable observations of the real world.

The bid process for hosting mega global sporting events mandates the enactment of event-specific ambush marketing legislation that provides extraordinary trademark law protections for private sports organisations and their official sponsors. Such event-specific ambush marketing legislation, or ESAML, has come under increasing scrutiny by academics and practitioners who question, among other things, the need for such legislation. One of the major areas of concern has become the potential social cost of such legislation that includes restrictions on free speech and curbs on marketplace competition. We apply economic theory as a means to explain why governments have been so willing to enact such legislation.

The purpose of this research was to investigate the effects of patriotism and identification with national players on identification with the NBA and, ultimately, with purchase intentions of league-related merchandise. Findings revealed that the interaction between patriotism and identification with national players was a significant predictor of identification with NBA, which in turn was a significant predictor of purchase intentions of league-related products. The moderated mediation model fit the data quite well and explained 44.5% of the variance in purchase intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed.

The purpose of this study is to explore the plurality of logics composing an organizational field and how that plurality affects a sport governing body's (SGB) sense of self. The authors sought to determine what logics exist in a specific field and how they interact according to Kraatz and Block's (2017) types of organizational responses. Finally, the authors explore how an organization's responses affect organizational outcomes.

The authors analyzed 476 unique organizational web pages and documents and 293 news media articles from four news outlets. The authors conduct a content analysis informed by Gioia et al.’s (2013) method to explore the website data to understand the logics of the field. The authors analyze the media articles for media accounts of events and determine how logics inform an SGB's actions (Cocchairella and Edwards, 2020).

The authors find institutional plurality leads to a fractured organizational sense of self, resulting in poor outcomes. The authors' findings suggest Kraatz and Block's (2017) as well as other previously theorized strategies do not lead to an organization reconciling competing logics. Rather, the strategies employed led to outcomes harming the organization's legitimacy and financial well-being.

There are several calls within the broader management field and the sport management field to address institutional plurality (Kraatz and Block, 2017; Robertson et al., 2022). Unlike previous research studies, this study finds detrimental effects of plurality on an organization. The authors discuss the strength of the strategies employed and why the strategies failed.

Discusses concern for others as one of the unwritten rules of leadership. Defines caring as a quality tool used by successful leaders, to meet the legitmate work related needs of individuals within the organization. Provides guidance, techniques, and examples that can be used to implement a caring work environment. Positive human interaction by leaders is featured as a primary tool to motivate employees, to increase productivity, and to increase customer satisfaction. The author stresses that manner in which leaders treat their employees is the manner in which the employees will treat the customers. Establishes a sound philosophy for implementing motivational techniques that increase job satisfaction. Includes quotes from contemporary and historical leaders.

The purpose of this research was to examine the role of intersectionality (multiple marginalized identities) in narratives used within online media coverage of women's sports. The authors adopted an intersectionality lens and drew from sports media literature to explore the representation of Black athletes in women's sport.

The authors conducted a quantitative content analysis of online articles from ESPN, CBS Sports and Sports Illustrated from the 2020 WNBA Season. The authors coded the number of times an athlete was mentioned in an article, the athlete's race, publicly disclosed sexual orientation and gender expression. The authors used hierarchical regression to examine the relationship between an athlete's social identities and frequency of media mentions.

Within mainstream online sport media, Black WNBA athletes receive less media attention than white WNBA athletes. Black athletes who do not present in traditionally feminine ways receive the least amount of media attention, while white athletes have the freedom to express their gender in a variety of ways and still capture media interest. Within league press releases, however, there is no difference in media mentions based on race, sexual orientation or gender expression.

The findings in this research are important for sport media professionals who write stories and player-activists who are pursuing racial justice. Outlets should commit to antiracist storytelling practices. Players, player agents and players' associations—all of whom have shown their power to create change for a more equitable industry and society—should also advocate for and organize around practices that create more equitable media coverage.

This study is one of the few empirical investigations of women's professional sport that examines the influence of intersecting social identities.

The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.

The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.

The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.

The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.