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This chapter focusses on analysing the origins and evolution of the SWOT analysis. It explains the drivers and limitations of the conventional SWOT analysis, laying the groundwork for new decision-making models that can aid researchers and practitioners in comprehending both the external landscape and the internal characteristics of a company. This chapter demonstrates how the strengths, weaknesses, opportunities, and threats of the SWOT analysis can be approached dynamically. Conventional SWOT analysis offers only a limited perspective on the environment and employs terminology that can confuse users, hindering their clear understanding of the factors that influence an organisation’s situation. This chapter provides a concise literature review of tools for evaluating quality management, its resources, and the surrounding environment, which serves as a valuable means to grasp the economic and social context within which a firm operates.

The last three decades have witnessed strong development of global value chains (GVCs). Also, the Polish economy developed international production links along with the systemic transformation from the beginning of the 1990s. This led to changes in Poland's participation in GVCs.

The Purpose of the Chapter: The study's primary purpose is to characterise the evolution of Poland's participation in GVCs since the mid-1990s, including its key determinants.

Several research methods were used to achieve the study's goal, including critical literature analysis, statistical data analysis and descriptive methods. To determine Poland's share in the GVCs, the method of estimating domestic and foreign added value was used, which allowed for measuring the scale of production fragmentation and related trade in value-added.

The analysis allowed us to conclude that Poland has increased its share in GVCs, mainly inside the EU. Also, the industrial structure underwent positive changes. The increasing Poland's participation in the GVCs was primarily due to the inflow of FDI-related technology, the transformation of the economic structure, institutional and geographical factors. The improvement in the conditions for the functioning of the Polish economy has been reflected in international competitiveness rankings, where such attributes as geographical location, macroeconomic performance, human capital, market size, technical infrastructure and innovativeness are indicated. On the other hand, however, the tightness of the law, the efficiency of the government and public administration remains a challenge.

Digital communication supports are a relevant resource for the promotion of citizens’ health literacy. Aware of this reality, in the last quarter of 2019, health professionals of Inpatient Unit A of the Neurology Service of the Coimbra Hospital and University Centre designed the ‘Digital Neuroteca’, which consists of a digital repository with various educational materials in video format, e-books, pamphlets, manuals, infographics, and directories to websites that include credible information, and other content selected by the health team. The selection criteria consider the clarity and credibility of the information in various areas such as risk factors of neurological disease, strategies, and products to support self-care and available resources. Regarding more complex contents, there is a concern to transform them into information accessible to citizens in general. These contents are accessed by patients/caregivers through a tablet/computer, in the presence of the health professional, and can also be sent by email. We got positive results with an increase of satisfaction of those involved – patients, caregivers, and professionals. Health professionals and patients/caregivers reported high satisfaction with the use of this resource given the clarity of the contents, which facilitate understanding and meet their needs, recognizing this tool as an excellent complement to the process of health literacy promotion.

This study aims to examine the relationship between Achievement Motivation (AM), Smart Work (SW), and human resources (HR) performance. It questions how moral global leadership (MGL) could moderate the relationship between AM, SW, and HR performance. A theoretical model was developed and tested on sample data representing 219 employees, educators, and educational staff of Islamic Higher education (IHE). The data were collected through surveys and applied to structural equation modeling using SEM-PLS. This study found that AM and SW significantly affect HR performance. While MGL substantially moderates the relationship between AM, SW, and HR performance. This study contributes to the literature on MGL, AM, and SW in creating HR performance that has yet to be studied so far. This study offers the concept of MGL, which plays a central role in moderating the relationship between AM, SW, and HR performance.