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The purpose of this study is to assess the value of altmetrics or other indicators, showcasing the impact of academic output, which is seen too often correlated with the citation count.

This study considered three reputed journals of Library and Information Science (LIS) published by Elsevier. A total of 1,164 articles were found in these journals from 2016 to 2020 and the relationships between altmetric attention scores (AAS) and citations were examined. The analysis was extended to compare the grouped data set based on percentile ranks of AAS like top 50%, top 25%, top 10% and top 1%.

Using Spearman correlation analysis, the findings reveal a positive correlation between AAS and citations with different significant levels for all articles, and articles with AAS, as well as for normalized AAS in the top 50%, top 25%, top 10% and top 1% data set. For the three journals International Journal of Information Management (IJIM), Journal of Informetrics (JIF) and Library and Information Science Research (LISR), a significant positive correlation is observed across all data sets. But an unexpected result was observed: in the case of the top 50% of articles for the IJIM and JIF showed no significant correlation but the LISR journal showed a positive correlation for the whole data set. This journal though has fewer articles in comparison to the other two.

A source item that is highly cited may not be having high social media attention as reflected in the findings. This demarcates AAS with citations implying various factors on which these measurements are dependent. The study distinguishes these metrics lucidly. There is not a single guideline or uniformity in assessing the correlation found. But the problem is that the interpretation of the correlation strength affects the conclusion of the study. Moreover, this study will be a role model as a draft for librarians to select relevant journals for their libraries and will facilitate authors in the choice of the publication outlets for their papers, particularly concerning the journals that have both visibility and research impact.

The study reported devising a comprehensive tool to validate AAS as a measure of scholarly impact to include appropriate social media sources and verify its relationship with other metrics. To the best of the authors’ knowledge, this paper is the first attempt to discover the correlation between AAS and citations for the highly impactful LIS journal published by Elsevier. The empirical evidence lies in the citation and altmetric data extracted from the dimension database.

There has been considerable discussion about the utilization of social media effectively in tourist research. Still, there is a paucity of information about its usage for ecotourism destination selection. The study aims to determine critical factors influencing travelers' behavioral and electronic word-of-mouth (e-WOM) intentions to use Instagram reels to select an ecotourism destination.

This study is based on the motivated consumer innovativeness theory and technology acceptance model. Purposive sampling was applied to acquire data from Instagram users. Data were gathered from 445 respondents and 415 valid responses were analyzed using partial least square structural equational modeling.

The findings of the study confirmed the positive impact of perceived ease of use, socially motivated consumer innovativeness and hedonically motivated consumer innovativeness on travelers' attitude except for perceived usefulness. The outcomes also revealed a significant influence of travelers' attitude on behavioral and e-WOM intention.

The study's findings were intended to offer insights into traveler behavior to critical players in the tourism sector, including destination marketers, travel companies, the government and policymakers. They must comprehend how useful Instagram is for the tourist industry, which will help them better understand how to attract travelers through Instagram reels to market their destination.

The current investigation is the first attempt to investigate the travelers' behavioral and e-WOM intentions to use Instagram reels to select an ecotourism destination.