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This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Contemporary literature reveals that, to date, the poultry livestock sector has not received sufficient research attention. This particular industry suffers from unstructured supply chain practices, lack of awareness of the implications of the sustainability concept and failure to recycle poultry wastes. The current research thus attempts to develop an integrated supply chain model in the context of poultry industry in Bangladesh. The study considers both sustainability and supply chain issues in order to incorporate them in the poultry supply chain. By placing the forward and reverse supply chains in a single framework, existing problems can be resolved to gain economic, social and environmental benefits, which will be more sustainable than the present practices.

The theoretical underpinning of this research is ‘sustainability’ and the ‘supply chain processes’ in order to examine possible improvements in the poultry production process along with waste management. The research adopts the positivist paradigm and ‘design science’ methods with the support of system dynamics (SD) and the case study methods. Initially, a mental model is developed followed by the causal loop diagram based on in-depth interviews, focus group discussions and observation techniques. The causal model helps to understand the linkages between the associated variables for each issue. Finally, the causal loop diagram is transformed into a stock and flow (quantitative) model, which is a prerequisite for SD-based simulation modelling. A decision support system (DSS) is then developed to analyse the complex decision-making process along the supply chains.

The findings reveal that integration of the supply chain can bring economic, social and environmental sustainability along with a structured production process. It is also observed that the poultry industry can apply the model outcomes in the real-life practices with minor adjustments. This present research has both theoretical and practical implications. The proposed model’s unique characteristics in mitigating the existing problems are supported by the sustainability and supply chain theories. As for practical implications, the poultry industry in Bangladesh can follow the proposed supply chain structure (as par the research model) and test various policies via simulation prior to its application. Positive outcomes of the simulation study may provide enough confidence to implement the desired changes within the industry and their supply chain networks.

This study provides practical implications for brokerage firms to utilize the importance of corporate governance fundamentals in marketing the equity securities. It models a structural relationship of board qualification, management competency, transparent corporate disclosure, and earning quality to the intention to invest. Data were collected from 1,410 investors who were asked about their investment intentions in the 13 ASEAN-Stars Thai listed companies. The investors in our model form their investment attitudes based on the company’s earning quality which is determined by its corporate governance attributes. The results show that corporate governance fundamentals significantly influence the investors’ perception on the company’s perceived earning quality and that the perceived earning quality has a significant positive effect on the investors’ intention to invest in the company. Our findings can help marketers at brokerage firms to persuade their customers to invest if they recommend equity securities of good governance companies.

In this paper, we consider the relationship between the investment decision process and returns to investments in capabilities. We draw on characteristics of capabilities to develop a framework that identifies four components of the returns to an investment that are derived from industry-based versus firm-specific elements, and option and non-option elements. We then link these components to elements of the resource allocation process. In taking this approach we place the study of real options into the larger investment context, recognizing that they co-exist with and should be understood in conjunction with other investment characteristics. These arguments highlight the importance of connecting the investment process with realization of returns, thereby providing the conceptual foundations for a decision tool.

BE2ST-In-Highways is a framework for assessing the social impact of reusing materials in pavement building, using the Pavement Life-Cycle Assessment Tool for Environmental and Economic Impacts (PaLATE) and life-cycle cost analysis (LCCA). ENVISION is a two-stage assessment method with four levels of certification: bronze award, silver award, gold award, and platinum award. Stantec published the Green Guide for Roads in 2008 as a marketing tool to highlight its commitment to sustainable development (SD), and the certification policy was created using the Leadership in Energy and Environmental Design (LEED) certification policy. As part of their first-year requirements, Stantec and a team of Worcester Polytechnic Institute students created another ‘Green Guide for Roads’ in 2009 to integrate previously missing components of the certification guidelines. GreenPave was developed by the Ontario Ministry of Transportation as an SD certification framework based on the Greenroads and GreenLITES SD certification frameworks. Specifications are classified into three types: repair activities, new development projects, and credit for evident and clear criteria. The Greenroads SD certification process reintroduces SD ideas into highway building by awarding points to projects that effectively integrate SD objectives. I-LAST is a tool developed by the Illinois Department of Transportation, American Consulting Engineers Council (ACEC), and Illinois Road and Transportation Builders Association (IRTBA) to analyse SD principles in road infrastructure building. INVEST (Infrastructure Voluntary Assessment Sustainability Tool) is designed to be simple to use and includes four stages of a project. Scorecards for pavement, basic rural, basic urban, extended rural, extended urban, and custom are included. CEEQUAL (Sustainability Assessment and Awards for Civil Engineering, Infrastructure, Landscaping, and the Public Realm) was established to improve infrastructure sustainability and award projects to organizations that address environmental concerns in a productive and effective manner. It is managed by CEEQUAL Ltd. and is based on three SD principles: environment, economics, and labelling the social component of SD with access. Customized scorecards may be used when a project does not fit into one of the pre-defined scorecards. The framework was initially created for the United Kingdom (UK) but has now been revised to be worldwide relevant and includes two categories of projects: domestic (UK and Ireland) projects and foreign initiatives. It also offers six project awards. This chapter reviewed frameworks, models, and guidelines for sustainable infrastructure projects, emphasizing the Be²st-In-Highway rating system, ENVISION certification policies, green guide for road rating systems, greenlights certification system or policy, Greenpaves rating system, Greenroads rating system, I-LAST certification tools, invest rating tools, CEEQUAL certification system, and stars rating tools.

In this chapter, we have presented four case studies of the firms which are operating in the medium complete adapting countries. The four cases are Arvidsson Textile Share Company in Estonia, Partec Rockwool in Lithuania, Accel Share Company in Lithuania and Ragn-Sells in Estonia. The case studies are prepared following the structure of the theoretical framework applied in this book. We have found out that the performance of Arvidsson Textile Share Company is successful as it matches the expectations if the partners and it has remained to be more or less the same since its establishment. The performance of Partec Rockwool was also successful from the very beginning until it was replaced by the fully owned firm. Accel Share Company's operations in Lithuania was successful from the very beginning as it found the right people with the right competence in the local market. In the case of Ragn-Sells in Estonia, the alliance was successful but not up to the full expectation.