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Article
Publication date: 4 July 2023

Ji Wu, Madeleine Orr, Yuhei Inoue and Yonghwan Chang

Building on the social leverage model (SLM), this study aims to examine the influence of event-related attributes on residents' perceived social impact of a major sport event, as…

Abstract

Purpose

Building on the social leverage model (SLM), this study aims to examine the influence of event-related attributes on residents' perceived social impact of a major sport event, as mediated by event involvement. It also investigates the moderating effect of event rights holders' credibility on the relationship between event involvement and perceived social impact.

Design/methodology/approach

Using a two-wave, time-lagged survey, data were collected from 220 residents of a Super Bowl host city. Hypotheses were tested using structural equation modeling (SEM).

Findings

High celebratory atmosphere, social camaraderie and social responsibility as perceived before the event were associated with residents' perceptions of the social impact of the Super Bowl. Moreover, the association between social camaraderie and perceived social impact was mediated by event involvement. When appraising the rights holder as credible, involved residents reported an increased level of perceived social impact.

Originality/value

This study contributes to research on the SLM by demonstrating its application among indirect participants of major sport events. Additionally, it suggests the imperative role of rights holders' credibility in promoting the perceived social impact among involved residents.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 5
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 14 August 2023

Yasmine Ait-Challal, Souad Djedi-Birady, Faouzi Ghidouche and Kamila Ait-Yahia Ghidouche

This research work explores the perception of children's experiences as spectators of a sporting event. The study focusses on the 19th Mediterranean Games hosted by Oran in the…

Abstract

This research work explores the perception of children's experiences as spectators of a sporting event. The study focusses on the 19th Mediterranean Games hosted by Oran in the summer of 2022 and aims to analyse the trace of emotions and memories that the event left in their minds. A qualitative survey was conducted with 22 resident children who attended the event as spectators. The results show that a child's experience at a sporting event is holistic, appearing in several dimensions: a cognitive dimension, referring to what the child learnt from the event, and an affective dimension, which is important for creating strong and meaningful experiences for children at sporting events.

Details

Events Management for the Infant and Youth Market
Type: Book
ISBN: 978-1-80455-691-7

Keywords

Abstract

Details

Sport and Tourism
Type: Book
ISBN: 978-1-83753-241-4

Article
Publication date: 29 February 2024

Yu Huang and Weisheng Chiu

Sustainability is a major global concern, and research has suggested a bidirectional relationship between participatory sport events and the natural environment. Against this…

Abstract

Purpose

Sustainability is a major global concern, and research has suggested a bidirectional relationship between participatory sport events and the natural environment. Against this background, we examined the influence of runners’ environmental consciousness on their perceptions of the quality of green initiatives and their supportive intention at a running event.

Design/methodology/approach

We collected questionnaire responses from 496 runners at an event held in Taiwan, and we used partial least squares structural equation modeling for our measurement and structural models.

Findings

Our findings revealed that environmental consciousness had a positive relationship with green perceived quality, and that green perceived quality, in turn, positively affected supportive intention. Green perceived quality also mediated the relationship between environmental consciousness and supportive intention, and running frequency moderated the relationship between environmental consciousness and supportive intention.

Practical implications

Stakeholders should promote the environmental consciousness of event participants and implement sustainable initiatives to enhance participants’ supportive intention towards participatory sport events.

Originality/value

This study contributes to the literature by examining the role of environmental consciousness, green perceived quality and supportive intention in the context of a running event. The findings highlight the importance of environmental sustainability in participatory sport events and provide valuable insights for event organizers and stakeholders in designing and implementing sustainable initiatives.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Abstract

Details

Sport and Tourism
Type: Book
ISBN: 978-1-83753-241-4

Article
Publication date: 9 April 2024

Yannis Lianopoulos, Nikoleta Kotsi, Thomas Karagiorgos and Nicholas D. Theodorakis

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.

Abstract

Purpose

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.

Design/methodology/approach

The sample was comprised of 186 individuals who actively participated in a mass participation sport event. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the relationships among the latent constructs.

Findings

The results indicated that the dimensions of sport event experience predicted 55% of the variance of event satisfaction and 63% of the variance of event behavioral intentions was predicted by sport event experience dimensions and event satisfaction. Specifically, the sensory, affective and relational dimensions of experience sought to have a statistically significant and positive association with event satisfaction, while event satisfaction and the relational dimension of experience were found to have a statistically significant and positive correlation with event behavioral intentions. In addition, event satisfaction was found to mediate the relationships between sensory, affective and relational experiences and event behavioral intentions.

Originality/value

The present study is one of the first that explores the relationships among sport event experience’s dimensions, event satisfaction and positive behavioral intentions in the context of sport event participation.

Details

International Journal of Event and Festival Management, vol. 15 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Abstract

Details

Sport and Tourism
Type: Book
ISBN: 978-1-83753-241-4

Article
Publication date: 4 April 2024

Julie Cencula Olberding and Douglas J. Olberding

This study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to…

Abstract

Purpose

This study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to enhance our understanding of sport event volunteers, especially in the long term. This information and insight may be useful in light of ongoing challenges with volunteer recruitment and retention, which have been exacerbated by the COVID-19 pandemic.

Design/methodology/approach

The authors developed and implemented an online survey, based primarily on the Special Event Volunteer Motivation Scale (SEVMS) and the Volunteer Motivations Scale for International Sporting Events (VMS-ISE). The sample included a total of 2,038 respondents – 1,086 in 2012 and 952 in 2022. Quantitative data were analyzed using descriptive statistics and Chi-square tests; qualitative data provided additional insight.

Findings

About two-thirds of 2022 survey respondents were “repeat volunteers.” Volunteer characteristics, motivations and satisfaction remained relatively consistent across the 10-year period. These volunteers were motivated by a set of multiple, interrelated factors which the authors call “community-based altruism” – that is, the desire to help others driven by a sense of community involvement and pride. In both years, more than 90% were satisfied with their volunteer experience. Satisfaction was higher for individuals with certain characteristics such as being a repeat volunteer and volunteering with a group.

Originality/value

This may be the first scholarly article to assess volunteer characteristics, motivations and satisfaction for a major sport event in the same location across multiple years. While it focused on a three-day running event in a midwestern city in the United States, the approach and findings may be applicable to sport event volunteers in other contexts.

Details

International Journal of Event and Festival Management, vol. 15 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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