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Article
Publication date: 26 January 2010

Mamoun N. Akroush and Samer M. Al‐Mohammad

Appreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing knowledge…

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Abstract

Purpose

Appreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing knowledge management (MKM) and performance in Jordanian telecommunications organizations (JTOs).

Design/methodology/approach

A quantitative methodology is adopted in which a model is developed, and hypotheses are stated, in order to examine the proposed relationship between MKM assets and capabilities and JTOs' performance. A highly structured questionnaire is developed and distributed to a sample of 339 managers in JTOs. With a response rate of 92 percent, 312 questionnaires are returned; the number of valid and usable questionnaires is 292. Using exploratory and confirmatory factor analyses, MKM assets are classified into built‐ and invested‐in marketing assets, while MKM capabilities are classified into internal and external marketing capabilities. Furthermore, JTOs' performance is classified into three dimensions: market, customer, and financial performances. Structural equation modeling is utilised to test the stated hypotheses and model.

Findings

Empirical findings indicate that MKM assets and capabilities have a positive effect on the overall performance of JTOs, with all its dimensions. Built‐in marketing assets show the strongest influence on market performance, internal marketing capabilities show the strongest influence on customer performance, while external marketing capabilities show the strongest influence on financial performance. On the other hand and despite showing the least influence on financial and market performances, invested‐in marketing assets have maintained a positive relationship with all dimensions of JTOs' performance.

Practical implications

A holistic approach should be adopted when addressing MKM. MKM assets and capabilities should be applied collectively in a competitive manner that reflects on organizational performance. This requires constant consideration of available marketing assets and capabilities, with continuous investments in developing and acquiring marketing assets. While financial measures are generally used in assessing KM contribution, other non‐traditional measures should be applied in order to give a more realistic and holistic view of MKM contribution to organizational performance.

Originality/value

Focusing on MKM assets and capabilities, the paper introduces a new perspective of MKM in Jordan, as a developing country. While focusing on a special scope of KM, i.e. MKM, the paper provides further empirical support to the relationship between KM and organizations' multiple dimensions of performance. The fact that this is the first empirical study conducted in Jordan where KM research is relatively scarce, adds to its originality.

Details

International Journal of Emerging Markets, vol. 5 no. 1
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 31 August 2020

Hani Al-Dmour, Futon Asfour, Rand Al-Dmour and Ahmed Al-Dmour

This study aims to examine and validate the impact of marketing knowledge management (MKM) (assets and capabilities) on business performance (BP) via the mediating role of the…

Abstract

Purpose

This study aims to examine and validate the impact of marketing knowledge management (MKM) (assets and capabilities) on business performance (BP) via the mediating role of the digital financial innovation in Jordanian commercial banks.

Design/methodology/approach

Based on a literature review, recourses-based theory, knowledge-based theory and financial innovation theory, an integrated conceptual framework has been developed to guide the study. A quantitative survey approach was used, and the data was collected from 336 managers and employees in all 13 Jordanian commercial banks using online and in hand instruments. Structural equation modeling was used to analyze and verify the study variables.

Findings

The main findings revealed that the MKM had a significant positive influence on BP. Digital financial innovation acted as a partial mediators in this relationship.

Originality/value

This paper contributes to theory by filling a gap in the literature regarding the role of MKM assets and capabilities in commercial banks operating in developing countries such as Jordan. It empirically examines and validates the role of digital financial innovation as mediators between MKM and BP.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 52 no. 1
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 9 December 2021

Veronica Scuotto, Chiara Nespoli, Rosa Palladino and Imen Safraou

By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in…

Abstract

Purpose

By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs) and consequently whether it has a close relationship with the three main DCs, namely, the ability to solve a problem (substantive capability); the adaptation to rapid changes (adaptative capability); and the ability to change the way individuals solve problems (change capability).

Design/methodology/approach

The present study aimed to examine the effects of MKM (the quantitative variable) on DCs (the quantitative variables). Drawing on the relevant literatures, the researchers have developed a model that defines the subjects of the empirical test. To do this, the authors opted for a hypothetico-deductive approach, which is commonly used in quantitative studies. The empirical analysis involved a linear regression and a sample of 105 managers of Italian companies operating in the knowledge intensive sector.

Findings

Substantive, adaptive and change capabilities were all positively correlated with MKM. The results indicate the significant need for individual DCs to improve business performance in terms of creativity, innovation, and flexibility in response to market changes.

Originality/value

The authors show that individual MKM has a strong relationship with individual DCs when the employees have the capacity to solve problems, adapt, and change. In turn, managers are strategically creative and imagine future possibilities in the international marketing sphere. This includes procedures and routines to learn in local markets. The study also stresses the fact that individuals represent the primary loci of knowledge.

Details

International Marketing Review, vol. 39 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 14 May 2021

Sheshadri Chatterjee, Ranjan Chaudhuri and Demetris Vrontis

This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms'…

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Abstract

Purpose

This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms' absorptive capacity on the relationship between knowledge sharing and firm innovation capability from the cross-subsidiary perspective in the international market environment.

Design/methodology/approach

This study reviewed the literature from the areas of knowledge management, international market and innovation management. Through the literature review, absorptive capacity theory and dynamic capability view (DCV) theory, a conceptual model has been developed. This model has been validated using partial least squares structural equation modeling (PLS-SEM) technique with 612 respondents from 16 multinational firms from different countries.

Findings

The study finds that knowledge-sharing activities across subsidiaries of multinational firms are important for product and process innovation. Firms’ absorptive capacity also impacts the relationship between firms' knowledge-sharing activities and their different dynamic capabilities, such as sensing, seizing and transforming. The study also finds that firms' innovation capability positively impacts their competitiveness.

Research limitations/implications

This study provides valuable inputs to the management of multinational firms to recognize the importance of knowledge-sharing activities across their different subsidiaries in the international marketing knowledge management (MKM) context.

Originality/value

The study adds to the literature on knowledge management, international market and firms' innovation capability. As the study examines the knowledge-sharing activities across different subsidiaries of multinational firms, especially in the context of process and product innovation, it is considered unique. The study also provides a unique validated model.

Details

International Marketing Review, vol. 39 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 11 January 2022

Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan and Amandeep Dhir

The current study attempts to bridge the existing gap related to the role of knowledge acquisition from international alliance partners to improve competitiveness by examining the…

Abstract

Purpose

The current study attempts to bridge the existing gap related to the role of knowledge acquisition from international alliance partners to improve competitiveness by examining the distinct processes of knowledge acquisition and the challenges confronted in this learning process in order to enhance local and international market performance.

Design/methodology/approach

Following case-study approach based on systematic combining, the study presents a case of knowledge acquisition and learning in the context of an international consultancy alliance between leading Pakistani and Chinese engineering firms using six in-depth interviews of key engineers to explore the dynamic mechanisms for knowledge acquisition and learning from the Chinese firm. Grounded analysis drawn upon the Straussian version of grounded theory (GT) {{Strauss, 1990 #136} Strauss, 1998 #139} is used for data analysis in this research.

Findings

It was found that the processes of explicit and implicit knowledge acquisition from Chinese firms are integrated consultancy working, social and technical adaptability and seeking confirmation about the work done and knowledge/theories and models used in work. However, these processes are quite complex, posing serious challenges for National Engineering Services, Pakistan to acquire the required knowledge, which can be addressed through partners' motivation to share and acquire knowledge, cultural intelligence and friendship and informal association. The study also found that the knowledge acquired from technologically advanced international organizations by the host partner in the international strategic alliance not only provides a competitive edge to the local host in its local market but also builds its capacity to undertake similar projects in other parts of the world, substantially enhancing its market success.

Originality/value

Adding up to the current literature that focuses on knowledge acquisition in a parent-subsidiary relationship, the current research proposes a framework for knowledge acquisition in the unique context of international strategic alliances. The research provides managerial guidelines to manage knowledge acquisition for gaining a competitive edge that would be helpful for the managers in the era of growing interdependence among the organizations across the borders.

Content available
71

Abstract

Details

Assembly Automation, vol. 29 no. 1
Type: Research Article
ISSN: 0144-5154

Article
Publication date: 22 July 2014

N. Antonova

A new approach was suggested for creating nano-dimensional materials based on water-soluble polymers. Nano-seized Al-contained structures were synthesized; such structures were…

Abstract

A new approach was suggested for creating nano-dimensional materials based on water-soluble polymers. Nano-seized Al-contained structures were synthesized; such structures were screened by a cover of sodium-carboxymethylcellulose by heating up to 70-80 degrees of Celsius of a sodium-carboxymethylcellulose's polymere with Al microparticles with dimension less than 20 mkm. Morphological features of created composites were researched. It was established that agglomerates of received particles were reached values of 300-600 nm and consisted of tubular types' structures with dimensions 80-100 nm.

Details

World Journal of Engineering, vol. 11 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

Content available
Article
Publication date: 26 January 2010

Yusaf H. Akbar

511

Abstract

Details

International Journal of Emerging Markets, vol. 5 no. 1
Type: Research Article
ISSN: 1746-8809

Content available
Article
Publication date: 4 September 2007

386

Abstract

Details

Industrial and Commercial Training, vol. 39 no. 6
Type: Research Article
ISSN: 0019-7858

Article
Publication date: 5 June 2017

Peng Du, Haibao Hu, Feng Ren and Dong Song

The maintenance of the air–water interface is crucial for the drag reduction on hydrophobic surfaces. But the air bubbles become unstable and even washed away under high speed…

Abstract

Purpose

The maintenance of the air–water interface is crucial for the drag reduction on hydrophobic surfaces. But the air bubbles become unstable and even washed away under high speed flow, causing the failure of surface hydrophobicity. Thereby, this paper aims to understand the relations between bubble behaviors and surface properties, flow conditions and to discover new methods to maintain the air–water interface.

Design/methodology/approach

Bubble properties on hydrophobic surfaces were characterized using single-component multiphase lattice Boltzmann simulation. Three equations of state (EOSs), including the Peng–Robinson, Carnahan–Starling and modified Kaplun–Meshalkin EOSs, were incorporated to achieve high density ratios.

Findings

Both the static and dynamic properties of bubbles on hydrophobic surfaces were investigated and analyzed under different flow conditions, solid–liquid interactions and surface topology.

Originality/value

By revealing the properties of bubbles on hydrophobic surfaces, the effects of flow conditions and surface properties were characterized. The maintenance method of air–water interface can be proposed according to the bubble properties in the study.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 27 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

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