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Because of the anisotropy of the process and the variability in the quality of printed parts, finite element analysis is not directly applicable to recycled materials manufactured using fused filament fabrication. The purpose of this study is to investigate the numerical-experimental mechanical behavior modeling of the recycled polymer, that is, recyclable polyethylene terephthalate (rPET), manufactured by a deposition FFF process under compressive stresses for new sustainable designs.

In all, 42 test specimens were manufactured and analyzed according to the ASTM D695-15 standards. Eight numerical analyzes were performed on a real design manufactured with rPET using Young's compression modulus from the experimental tests. Finally, eight additional experimental tests under uniaxial compression loads were performed on the real sustainable design for validating its mechanical behavior versus computational numerical tests.

As a result of the experimental tests, rPET behaves linearly until it reaches the elastic limit, along each manufacturing axis. The results of this study confirmed the design's structural safety by the load scenario and operating boundary conditions. Experimental and numerical results show a difference of 0.001–0.024 mm, allowing for the rPET to be configured as isotropic in numerical simulation software without having to modify its material modeling equations.

The results obtained are of great help to industry, designers and researchers because they validate the use of recycled rPET for the ecological production of real-sustainable products using MEX technology under compressive stress and its configuration for numerical simulations. Major design companies are now using recycled plastic materials in their high-end designs.

Validation results have been presented on test specimens and real items, comparing experimental material configuration values with numerical results. Specifically, to the best of the authors’ knowledge, no industrial or scientific work has been conducted with rPET subjected to uniaxial compression loads for characterizing experimentally and numerically the material using these results for validating a real case of a sustainable industrial product.

This paper aims to present a hierarchical multiscale model to evaluate the effect of fused deposition modeling (FDM) process parameters on mechanical properties. Asymptotic homogenization mathematical theory is developed into two scales (micro and macro scales) to compute the effective elastic and shear modulus of the printed parts. Four parameters, namely, raster orientation, layer height, build orientation and porosity are studied.

The representative volume elements (RVEs) are generated by mimicking the microstructure of the printed parts. The RVEs subjected to periodic boundary conditions were solved using finite element. The experimental characterization according to ASTM D638 was conducted to validate the computational modeling results.

The computational model reports reduction (E1, ∼>38%) and (G12, ∼>50%) when porosity increased. The elastic modulus increases (1.31%–47.68%) increasing the orthotropic behavior in parts. Quasi-solids parts (100% infill) possess 10.71% voids. A reduction of 11.5% and 16.5% in elastic modulus with layer height is reported. In total, 45–450 oriented parts were highly orthotropic, and 0–00 parts were strongest. The order of parameters affecting the mechanical properties is porosity > layer height > raster orientation > build orientation.

This study adds value to the state-of-the-art terms of construction of RVEs using slicing software, discarding the necessity of image processing and study of porosity in FDM parts, reporting that the infill density is not the only measure of porosity in these parts.

The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades.

Considering that the generational cohort concept can be identified from the marketing side as a market segment, this paper proposes to analyze the socio-economic and cultural context that has marked the different life stages of Generation X, and how they have related to brands according to their needs, desires and aspirations.

The results show that the customer journey can be considered a circular concept. The customer’s relationship with the brand can begin in childhood and continue into adulthood, such that the emotional relationship established with the brand as a child influences purchase decisions in adulthood.

Although limited to the analysis of Generation X and its relationship with brands, this paper shows the importance of knowing the socio-economic, legal and cultural context of a generation.

As a business implication, the importance of remarketing is evident as a business strategy that reinforces the emotional connection between the brand and the different generations.

From a social point of view, this paper shows the power of brands as an element of self-expression of the needs, tastes or preferences of individuals is evident.

This paper offers a different and innovative vision of the customer journey, taking into account the individual’s life cycle, and the way in which at each stage of life, he/she relates to brands in a different way.