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Book part
Publication date: 5 December 2018

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78769-303-6

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Book part
Publication date: 20 July 2022

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The Digital Transformation of the Fitness Sector: A Global Perspective
Type: Book
ISBN: 978-1-80117-861-7

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Book part
Publication date: 15 April 2021

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The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Book part
Publication date: 27 November 2020

Arthur Seakhoa-King, Marcjanna M Augustyn and Peter Mason

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Tourism Destination Quality
Type: Book
ISBN: 978-1-83909-558-0

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Book part
Publication date: 12 October 2018

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Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Book part
Publication date: 14 October 2019

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83867-956-9

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Book part
Publication date: 30 November 2020

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83982-385-5

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Book part
Publication date: 6 September 2019

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Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

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Book part
Publication date: 9 February 2023

Kristína Medeková, Kristína Pompurová and Ivana Šimočková

Interest in the Electronic Word-of-Mouth (eWOM) in connection with tourism is constantly growing not only among consumers but also among theoreticians. Therefore, the objective of…

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Interest in the Electronic Word-of-Mouth (eWOM) in connection with tourism is constantly growing not only among consumers but also among theoreticians. Therefore, the objective of this chapter is to provide an overview of studies that focus on eWOM in the tourism sector using the snowball method. The article is based on a review of the literature of 60 studies that focus not only on consumer behavior in tourism and the impact of eWOM on tourism supply but also on the impact of hotel managers' responses to other consumer behavior and tourism companies. The results of the studies show that eWOM has a significant impact not only on consumer behavior but also on tourism supply. Manager responses can also strongly affect other consumer behavior in decision-making. When eWOM is distributed, consumers are influenced by their emotions, motives, and also by the websites to which they have decided to contribute. The chapter proposes further research areas for different authors.

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Online Reputation Management in Destination and Hospitality
Type: Book
ISBN: 978-1-80382-376-8

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