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The dynamic environment in which the academic library operates requires explicit links between business strategy and a new management priority including the development of people; this is the focus of human resource development (HRD). It serves the needs of an organization by ensuring that employees’ expertise is state-of-the-art, something that is critical in a period of rapid technological development coinciding with ever-expanding societal needs. HRD can be relied upon to support and shape a wide range of academic library initiatives requiring a competent and engaged workforce by recognizing people as the organization’s most critical asset, one that drives competitive advantage and helps it out-perform the market. Emphasis is placed on developing an organizational context that will attract and develop talented individuals and leaders and keep them engaged. Furthermore, HRD activities must respond to job changes and integrate staff skills sets with the long-term plans and strategies of the organization thus ensuring the efficient and effective use of resources. This chapter explores HRD as a strategic concern of the organization and how it can best serve the organization in the long term. In so doing, it considers how HRD can help the academic library focus resources in those areas where there are strong likelihoods that they can produce substantial improvements in future capacity and performance. This kind of strategic planning helps the organization configure resources within a dynamic competitive environment, thus serving market needs and satisfying stakeholder expectations, helping meet its business purpose and maintain its strategic direction. The case study developed here highlights the need for the effective linkage of HRD and strategic planning for the advancement of the academic library. It suggests the need for developing and implementing both a strategic plan and an HRD plan and developing a culture of strategic human resource development (SHRD) in academic libraries.

The article is concerned with the university library's intellectual capital (IC) as a part of the university's IC. The concept of IC is analyzed as consisting of the three main components: human capital, structural capital, and relational capital. These components are described in the context of the university library. It is suggested that certain kind of professional understanding and knowledge could be used to integrate the library's IC with the university's IC. It is claimed that this integration could enhance the library's contribution to the overall performance on the university. It is seen as a very important issue to demonstrate the role the university library can play in the growth of the university's intellectual capital, performance, and outcomes at a time when public funding for the universities is diminishing.

The Morgan Library at Colorado State University in Fort Collins suffered catastrophic flooding as the result of a historic rain storm and flood that swept through the town on July 28, 1997. This study examines this single library's organizational disaster response and identifies the phenomena that the library's employees cited as their motivation for innovation.

Purpose – This study provides an example of a library where a pre-disaster and post-disaster organizational environment was supportive of experimentation. This influenced the employees’ capacity and motivation to create a new tool meant to solve a temporary need. Their invention, a service now called RapidILL, advanced the Morgan Library organization beyond disaster recovery and has become an effective and popular consortium of libraries.

Design/methodology/approach – This is an instrumental case study. This design was chosen to examine the issues in organizational learning that the single case of Morgan Library presents. The researcher interviewed employees who survived the 1997 flood and who worked in the library after the disaster. The interview results and a book written by staff members are the most important data that form the basis for this qualitative research.

The interviews were transcribed, and key phrases and information from both the interviews and the published book were isolated into themes for coding. The coding allowed the use of NVivo 7, a text analysis software, to search in employees’ stories for “feeling” words and themes about change, innovation, motivation, and mental models.

Three research questions for the study sought to learn how employees described their lived experience, how the disaster altered their mental models of change, and what factors in the disaster response experience promoted learning and innovation.

Findings – This study investigates how the disruptive forces of disaster can influence and promote organizational learning and foster innovation. Analysis of the data demonstrates how the library employees’ feelings of trust before and following a workplace disaster shifted their mental models of change. They felt empowered to act and assert their own ideas; they did not simply react to change acting upon them.

Emotions motivate adaptive actions, facilitating change. The library employees’ lived experiences and feelings influenced what they learned, how quickly they learned it, and how that learning contributed to their innovations after the disaster. The library's supervisory and administrative leaders encouraged staff members to try out new ideas. This approach invigorated staff members’ feelings of trust and motivated them to contribute their efforts and ideas. Feeling free to experiment, they tapped their creativity and provided adaptations and innovations.

Practical implications – A disaster imposes immediate and often unanticipated change upon people and organizations. A disaster response urgently demands that employees do things differently; it also may require that employees do different things.

Successful organizations must become adept at creating and implementing changes to remain relevant and effective in the environments in which they operate. They need to ensure that employees generate and test as many ideas as possible in order to maximize the opportunity to uncover the best new thinking. This applies to libraries as well as to any other organizations.

If library leaders understand the conditions under which employees are most motivated to let go of fear and alter the mental models they use to interpret their work world, it should be possible and desirable to re-create those conditions and improve the ability of their organizations to tap into employees’ talent, spur innovation, and generate meaningful change.

Social implications – Trust and opportunities for learning can be central to employees’ ability to embrace change as a positive state in which their creativity flourishes and contributes to the success of the organization. When leaders support experimentation, employees utilize and value their affective connections as much as their professional knowledge. Work environments that promote experimentation and trust are ones in which employees at any rank feel secure enough to propose and experiment with innovative services, products, or workflows.

Originality/value – The first of its kind to examine library organizations, this study offers direct evidence to show that organizational learning and progress flourish through a combination of positive affective experiences and experimentation. The study shows how mental models, organizational learning, and innovation may help employees create significantly effective organizational advances while under duress.

An original formula is presented in Fig. 1.

As adults and young adults have become increasingly active on social media, public libraries have incorporated social media alongside their more traditional services. However, libraries are faced with the challenging task of determining how to successfully engage with their users through social media. This chapter examines research literature from both social media and information studies to explore evidence-based results on providing popular information services and resources for adult and young adult users in social spaces. Key elements of social media use by libraries identified in this review include promotion of information resources and services, participation and engagement, social care, pastoral care, outreach, cocreation and motivation of users, advocacy and crowdsourcing, and measurement and assessment. Based on results from current research, best practices and assessment methods for social media are discussed which offer practical considerations for selecting social media platforms appropriate to a library’s mission, goals, and objectives, with examples relevant to a variety of social media platforms. The chapter also offers a review of social media platforms, practices, and assessment designed to inform librarians and library managers in decision-making about library social media efforts.

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing such projects. Drawing heavily on informational interviews, the article highlights the importance of defining shared missions and strategic plans, identifying partners, researching needs and expectations, building trust and partnerships, setting and fulfilling communication expectations, offering tangible benefits to the partner, and evaluating outcomes. While focused on health sciences librarians and their community partners, these practices are broadly applicable to many library outreach programs and can enhance credibility, approaches, and impact, while increasing funding opportunities and users while creating sustainable collaborations.

Mission statements are used for a variety of reasons in organizations, including defining the purpose of the institution, communicating with its stakeholders, shaping its strategic planning process, providing a realistic snapshot of its everyday work, and outlining its future goals or objectives (among many others). For many academic libraries, mission statements are used to showcase resources, services, technologies, and innovations. The purpose of this study is to examine the mission statements of libraries that have won the ACRL Excellence in Libraries Award and analyze whether (or not) the winning libraries used innovation to create a distinct environment that was reflected through their mission statements. The study uses the work of Pearce and David (1987) to determine what elements are included in the mission statements. This chapter utilizes qualitative methodology in the study.

Pearce and David (1987) outline eight elements found in mission statements: target customer; principal products/services; geographic domain; core technologies; survival, growth, or profit; company philosophy; self-concept; and public image. This qualitative study finds that the mission statements of the academic libraries collectively included seven of the elements, omitting survival, growth, or profit universally. Also, the inclusion of these elements allows many of the libraries to create their unique description, unveiling a commitment to innovation.

As an original research study, this chapter adds a unique perspective to the concept of innovation in academic libraries, particularly as it examines the mission statements of award-winning libraries to determine if innovation is found in these foundational documents.