Search results
1 – 10 of 68Md Shamim Hossain and Mst Farjana Rahman
The main goal of this study is to employ unsupervised (lexicon-based) learning approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to reviews of…
Abstract
Purpose
The main goal of this study is to employ unsupervised (lexicon-based) learning approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to reviews of online travel agency apps based on appraisal and stimulus–organism–response (SOR) theories.
Design/methodology/approach
Using the Google Play Scraper, we gathered a total of 402,431 reviews from the Google Play Store for two travel agency apps, Tripadvisor and Booking.com. Following the filtering and cleaning of user reviews, we used lexicon-based unsupervised machine learning algorithms to investigate the associations between various emotional dimensions of reviews and review readers' thumbs-up reactions.
Findings
The study's findings reveal that the sentiment of different sorts of reviews has a substantial influence on review readers' emotional experiences, causing them to give the app a thumbs up review. Furthermore, readers' thumbs-up responses to the text reviews differed depending on the eight emotional aspects of the reviews.
Practical implications
The results of this research can be applied in the development of online travel agency apps. The findings suggest that app developers can enhance users' emotional experiences by considering the sentiment and emotional aspects of reviews in their design and implementation. Additionally, the results can be used by travel agencies to improve their online reputation and attract more customers by providing a positive user experience.
Social implications
The findings of this research have the potential to have a significant impact on society by providing insights into the emotional experiences of users when they engage with online travel agency apps. The study highlights the importance of considering the emotional aspect of user reviews, which can help app developers to create more user-friendly and empathetic products.
Originality/value
The current study is the first to evaluate the impact of users' thumbs-up empathetic reactions on user evaluations of online travel agency applications using unsupervised (lexicon-based) learning methodologies.
Details
Keywords
Aslı Özge Özgen Çiğdemli, Şeyda Yayla and Bülent Semih Çiğdemli
This study aims to explore the emotional landscapes and spatial preferences of digital nomads, focusing on how sentiments expressed in destination reviews influence their mobility…
Abstract
Purpose
This study aims to explore the emotional landscapes and spatial preferences of digital nomads, focusing on how sentiments expressed in destination reviews influence their mobility and destination choices.
Design/methodology/approach
Employing a lexicon-based sentiment analysis of social media comments and reviews, alongside advanced geographical information systems (GIS) mapping techniques, the study analyzes the emotional tones that digital nomads associate with various destinations worldwide.
Findings
The analysis reveals significant patterns of emotional sentiments, with trust and joy being predominant in preferred destinations. Spatial patterns identified through GIS mapping highlight the global distribution of these sentiments, underscoring the importance of emotional well-being in destination choice.
Practical implications
Insights from this study offer valuable guidance for Destination Management Organizations (DMOs) in strategic planning, enhancing destination appeal through targeted marketing strategies that resonate with the emotional preferences of digital nomads.
Originality/value
This research introduces a novel approach by integrating sentiment analysis with GIS to map the emotional and spatial dynamics of digital nomadism, contributing a new perspective to the literature on tourism and mobility.
Details
Keywords
Md Shamim Hossain, Mst Farjana Rahman, Md Kutub Uddin and Md Kamal Hossain
There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and…
Abstract
Purpose
There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and predict customer reviews of halal restaurants using machine learning (ML) approaches.
Design/methodology/approach
The authors collected customer review data from the Yelp website. The authors filtered the reviews of only halal restaurants from the original data set. Following cleaning, the filtered review texts were classified as positive, neutral or negative sentiments, and those sentiments were scored using the AFINN and VADER sentiment algorithms. Also, the current study applies four machine learning methods to classify each review toward halal restaurants into its sentiment class.
Findings
The experiment showed that most of the customer reviews toward halal restaurants were positive. The authors also discovered that all of the methods (decision tree, linear support vector machine, logistic regression and random forest classifier) can correctly classify the review text into sentiment class, but logistic regression outperforms the others in terms of accuracy.
Practical implications
The results facilitate halal restaurateurs in identifying customer review behavior.
Social implications
Sentiment and emotions, according to appraisal theory, form the basis for all interactions, facilitating cognitive functions and supporting prospective customers in making sense of experiences. Emotion theory also describes human affective states that determine motives and actions. The study looks at how potential customers might react to a halal restaurant’s consensus on social media based on reviewers’ opinions of halal restaurants because emotions can be conveyed through reviews.
Originality/value
This study applies machine learning approaches to analyze and predict customer sentiment based on the review texts toward halal restaurants.
Details
Keywords
Karlo Puh and Marina Bagić Babac
As the tourism industry becomes more vital for the success of many economies around the world, the importance of technology in tourism grows daily. Alongside increasing tourism…
Abstract
Purpose
As the tourism industry becomes more vital for the success of many economies around the world, the importance of technology in tourism grows daily. Alongside increasing tourism importance and popularity, the amount of significant data grows, too. On daily basis, millions of people write their opinions, suggestions and views about accommodation, services, and much more on various websites. Well-processed and filtered data can provide a lot of useful information that can be used for making tourists' experiences much better and help us decide when selecting a hotel or a restaurant. Thus, the purpose of this study is to explore machine and deep learning models for predicting sentiment and rating from tourist reviews.
Design/methodology/approach
This paper used machine learning models such as Naïve Bayes, support vector machines (SVM), convolutional neural network (CNN), long short-term memory (LSTM) and bidirectional long short-term memory (BiLSTM) for extracting sentiment and ratings from tourist reviews. These models were trained to classify reviews into positive, negative, or neutral sentiment, and into one to five grades or stars. Data used for training the models were gathered from TripAdvisor, the world's largest travel platform. The models based on multinomial Naïve Bayes (MNB) and SVM were trained using the term frequency-inverse document frequency (TF-IDF) for word representations while deep learning models were trained using global vectors (GloVe) for word representation. The results from testing these models are presented, compared and discussed.
Findings
The performance of machine and learning models achieved high accuracy in predicting positive, negative, or neutral sentiments and ratings from tourist reviews. The optimal model architecture for both classification tasks was a deep learning model based on BiLSTM. The study’s results confirmed that deep learning models are more efficient and accurate than machine learning algorithms.
Practical implications
The proposed models allow for forecasting the number of tourist arrivals and expenditure, gaining insights into the tourists' profiles, improving overall customer experience, and upgrading marketing strategies. Different service sectors can use the implemented models to get insights into customer satisfaction with the products and services as well as to predict the opinions given a particular context.
Originality/value
This study developed and compared different machine learning models for classifying customer reviews as positive, negative, or neutral, as well as predicting ratings with one to five stars based on a TripAdvisor hotel reviews dataset that contains 20,491 unique hotel reviews.
Details
Keywords
Omar Alqaryouti, Nur Siyam, Azza Abdel Monem and Khaled Shaalan
Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help…
Abstract
Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help government entities gain insights on the needs and expectations of their customers. Towards this end, we propose an aspect-based sentiment analysis hybrid approach that integrates domain lexicons and rules to analyse the entities smart apps reviews. The proposed model aims to extract the important aspects from the reviews and classify the corresponding sentiments. This approach adopts language processing techniques, rules, and lexicons to address several sentiment analysis challenges, and produce summarized results. According to the reported results, the aspect extraction accuracy improves significantly when the implicit aspects are considered. Also, the integrated classification model outperforms the lexicon-based baseline and the other rules combinations by 5% in terms of Accuracy on average. Also, when using the same dataset, the proposed approach outperforms machine learning approaches that uses support vector machine (SVM). However, using these lexicons and rules as input features to the SVM model has achieved higher accuracy than other SVM models.
Details
Keywords
Chen Zhong, Hong Liu and Hwee-Joo Kam
Cybersecurity competitions can effectively develop skills, but engaging a wide learner spectrum is challenging. This study aims to investigate the perceptions of cybersecurity…
Abstract
Purpose
Cybersecurity competitions can effectively develop skills, but engaging a wide learner spectrum is challenging. This study aims to investigate the perceptions of cybersecurity competitions among Reddit users. These users constitute a substantial demographic of young individuals, often participating in communities oriented towards college students or cybersecurity enthusiasts. The authors specifically focus on novice learners who showed an interest in cybersecurity but have not participated in competitions. By understanding their views and concerns, the authors aim to devise strategies to encourage their continuous involvement in cybersecurity learning. The Reddit platform provides unique access to this significant demographic, contributing to enhancing and diversifying the cybersecurity workforce.
Design/methodology/approach
The authors propose to mine Reddit posts for information about learners’ attitudes, interests and experiences with cybersecurity competitions. To mine Reddit posts, the authors developed a text mining approach that integrates computational text mining and qualitative content analysis techniques, and the authors discussed the advantages of the integrated approach.
Findings
The authors' text mining approach was successful in extracting the major themes from the collected posts. The authors found that motivated learners would want to form a strategic way to facilitate their learning. In addition, hope and fear collide, which exposes the learners’ interests and challenges.
Originality/value
The authors discussed the findings to provide education and training experts with a thorough understanding of novice learners, allowing them to engage them in the cybersecurity industry.
Details
Keywords
Yoseph Z. Mamo and Christos Anagnostopoulos
Previous corporate social responsibility (CSR) research has mainly revolved around the “usual target” (that is, fans and consumers) that invest money, time and energy in…
Abstract
Purpose
Previous corporate social responsibility (CSR) research has mainly revolved around the “usual target” (that is, fans and consumers) that invest money, time and energy in supporting their teams in isolation while largely ignoring individual members of the public. Building on social exchange theory and social media analytics, the authors examine the social outcomes of CSR aggregated from individual members of society's perceived benefits (intangible and psychological).
Design/methodology/approach
Raw data were drawn from the CSR-focused Twitter accounts of six professional leagues (i.e. @nbacares, @nflplay60, @InspireChange, @thewnbpa, @Pr_nhl, @Mlsworks and @Mlbsocial). The authors collected historical data from each CSR-focused Twitter account (N = 136,076) from March 2010 to September 2022.
Findings
After conducting sentiment analysis of public perceptions, the majority of tweets (53%) were neutral, 39% were positive and 8% were negative. All CSR-related accounts received more positive tweets about their initiatives than negative ones did. The most prevalent positive topics are supporting the community, education, youth wellness and health and inspiring the young generation. The most prevalent negative topics were related to fake, hypocrite, hate and social justice.
Originality/value
The study contributes to the CSR-sport literature by incorporating members of the general public into the stakeholder ecosystem and empirically examining their perceptions of sport organizations' CSR activities. Also, by drawing on the social exchange theory and the unique nature of social media, the authors highlight when and how the public expresses positive, neutral and negative perceptions over time. Finally, it joins a small but growing body of research that adopts the application of big data to sport management, and it measures the sentiment, frequency, distribution and topics of tweets, thereby determining positive and negative public perceptions.
Details
Keywords
GuangMeng Ji, Siew Imm Ng, Jun-Hwa Cheah and Wei-Chong Choo
Past research often relies on linear relationship assumptions from the perspective of managers when studying the relationship between attribute performance and satisfaction…
Abstract
Purpose
Past research often relies on linear relationship assumptions from the perspective of managers when studying the relationship between attribute performance and satisfaction. However, this study extracts tourists’ online reviews to explore asymmetric relationships and identifies island tourism satisfiers, hybrids and dissatisfiers.
Design/methodology/approach
The research uses 3,523 reviews from Tripadvisor to examine Langkawi Island’s tourist satisfaction. Latent Dirichlet allocation (LDA) machine-learning approach, penalty–reward contrast analysis and asymmetric impact-performance analysis (AIPA) were employed to extract and analyse the data.
Findings
Langkawi’s dissatisfiers included “hotel and restaurant”, “beach leisure”, “water sport”, “snorkelling”, “commanding view”, “waterfall”, “sky bridge walk”, “animal show”, “animal feeding”, “history culture”, “village activity” and “duty-free mall”. Amongst these, five were low performers. Hybrids encompassed “ticket purchasing”, “amenity” “traditional food market” and “gift and souvenir”, all of which were low performers. Only one attribute was categorised as a satisfier: “nature view” which performed exceptionally well.
Practical implications
This study provides recommendations to enhance tourist satisfaction and address tourist dissatisfaction. The elements requiring immediate attention for enhancement are the five low-performance dissatisfiers, as they represent tourists’ fundamental expectations. Conversely, the satisfier or excitement factor (i.e. nature views – mangroves and wildlife) could be prominently featured in promotional materials.
Originality/value
This research constitutes an early endeavour to categorise attributes of island tourism into groups of satisfaction, hybrid or dissatisfaction based on user-generated data. It is underpinned by two-factor and three-factor theories.
Details
Keywords
The main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.
Abstract
Purpose
The main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.
Design/methodology/approach
A sample of 70,233 online reviews of 224 Spanish Michelin-starred restaurants were analysed with the latent Dirichlet allocation algorithm. A sentiment analysis and a logistic regression analysis were also employed to estimate the effect of attributes on restaurant ratings.
Findings
Customer attention, food quality, decor and ambience and value for money are frequently used to define restaurant experience. However, it is shown in this study that the experience in a Michelin-starred restaurant goes beyond the evaluation of those four attributes. Furthermore, the effect of the factors that were identified on customer satisfaction differed depending on the restaurant ratings.
Research limitations/implications
The findings are linked to the context of Spanish Michelin-starred restaurants. It is also assumed in this study that online reviews are based on truthful opinions.
Practical implications
Restaurant managers should primarily focus on customer attention and food quality to achieve customer satisfaction. In addition, those restaurants with an error-free service and a highly appreciated wine list among diners are more likely to achieve the culinary excellence that deserves a 5-star rating on TripAdvisor.
Originality/value
The attributes of the restaurant experience are frequently identified in literature reviews. Research based on text-mining analyses of customer reviews to discover a posteriori the factors that define a restaurant experience is scarce, and particularly difficult to find in the context of Michelin-starred restaurants.
Details
Keywords
Chong Li, Yuling Qu and Xinping Zhu
A novel asynchronous network-based model is proposed in this paper for the sentiment analysis of online public opinions. This new model provides a new approach to analyze the…
Abstract
Purpose
A novel asynchronous network-based model is proposed in this paper for the sentiment analysis of online public opinions. This new model provides a new approach to analyze the evolution characteristics of online public opinion sentiments in complex environment.
Design/methodology/approach
Firstly, a new sentiment analysis model is proposed based on the asynchronous network theory. Then the graphical evaluation and review technique is employed and extended to design the model-based sentiment analysis algorithms. Finally, simulations and real-world case studies are given to show the effectiveness of the proposed model.
Findings
The dynamics of online public opinion sentiments are determined by both personal preferences to certain topics and the complex interactive influences of environmental factors. The application of appropriate quantitative models can improve the prediction of public opinion sentiment.
Practical implications
The proposed model-based algorithms provide simple but effective ways to explore the complex dynamics of online public opinions. Case studies highlight the role of government agencies in shaping sentiments of public opinions on social topics.
Originality/value
This paper proposes a new asynchronous network model for the dynamic sentiment analysis of online public opinions. It extends the previous static models and provides a new way to extract opinion evolution patterns in complex environment. Applications of the proposed model provide some new insights into the online public opinion management.
Details