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Article
Publication date: 1 October 1996

Leighton Andrews

Notes that political marketing has become the subject of an increasing number of academic publications, but the subject of marketing a business proposition to a political audience…

2334

Abstract

Notes that political marketing has become the subject of an increasing number of academic publications, but the subject of marketing a business proposition to a political audience such as government ‐ political lobbying ‐ has received less attention in this literature. Marketing business to government is generally evaluated more in the context of impact on legislators and regulators ‐ how to sell a case in political terms ‐ than from the point of view of the wide range of pressures on a business organizing itself to do so. Argues that the principles and ways of analysing the development of a political campaign have direct application to the analysis of lobbying campaigns. Examines in outline the successful 1993 bid by Devonport Management Ltd for the Trident refitting contract, drawing some lessons on the development of a specific lobbying campaign from the point of view of a business, employing concepts recognizable to marketing professionals. Describes the process of development of the Devonport “product”, the formulation and implementation of strategy and the monitoring and control of that strategy. Draws some conclusions about the lessons for successful development of a lobbying campaign to government by business, and proposes a research agenda is. Re‐emphasizing the importance of political marketing to business requires the recognition that Parliament is only one of a number of forums for activity and successful lobbying depends on an understanding of all these forums drawing on a range of analytical business skills. Seeks to illustrate some connections between the disciplines of marketing, political communications and lobbying.

Details

European Journal of Marketing, vol. 30 no. 10/11
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Book part
Publication date: 30 April 2018

Judith Marquand and Peter Scott

Abstract

Details

Democrats, Authoritarians and the Bologna Process
Type: Book
ISBN: 978-1-78743-466-0

Article
Publication date: 27 September 2011

Alma Harris

The purpose of this paper is to outline how collective capacity building is supporting system‐wide reform in one country. It seeks to outline the way in which professional…

3232

Abstract

Purpose

The purpose of this paper is to outline how collective capacity building is supporting system‐wide reform in one country. It seeks to outline the way in which professional learning communities within, between and across schools are creating an infrastructure for improving professional practice and raising standards.

Design/methodology/approach

The paper is both descriptive and analytical. It draws on the international literature pertaining to system‐wide reform and the empirical evidence concerning professional learning.

Findings

The paper highlights some of the challenges in building the collective capacity for change throughout an entire system and reflects on progress to date. The paper concludes by arguing that despite the compelling case for collective capacity building, the real test is to make it happen.

Research limitations/implications

The professional learning communities (PLC) programme in Wales is gathering evidence about impact but as the programme is just completing its first year of implementation these findings are not yet available.

Originality/value

This paper adds to prior analyses and discussion of collective capacity building by providing a system‐wide perspective.

Details

Journal of Educational Administration, vol. 49 no. 6
Type: Research Article
ISSN: 0957-8234

Keywords

Abstract

Details

Democrats, Authoritarians and the Bologna Process
Type: Book
ISBN: 978-1-78743-466-0

Book part
Publication date: 9 May 2018

Lucy Hunter Blackburn

This chapter considers how far political devolution has enabled the government in Wales to develop a distinctive approach to student funding. It examines in particular claims that…

Abstract

This chapter considers how far political devolution has enabled the government in Wales to develop a distinctive approach to student funding. It examines in particular claims that policy choices in Wales on student funding reflect a commitment to ‘progressive universalism’, a term sometimes used by policy-makers in Wales and elsewhere to describe combining means-tested and non-means-tested benefits. The chapter also explores the growing use of income-contingent loans, arguing that such loans complicate debates about targeting and universalism.

Details

Higher Education Funding and Access in International Perspective
Type: Book
ISBN: 978-1-78754-651-6

Keywords

Article
Publication date: 6 April 2010

Phil Harris and Andrew Lock

The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness …

5259

Abstract

Purpose

The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness – particularly in closely contested elections; the escalation in funding of campaigns; and the increase in international collaboration.

Design/methodology/approach

There has been a marked increase in the quantity and quality of research since the first EJM special issue in 1996. Political marketing is now in the mainstream of research in marketing. The themes in the earlier special issues are tabulated to provide a comparison with those in this issue. The contributions in each paper are summarised.

Findings

The paper reveals key issues for research. One is the rapid rise in influence of the internet in the political sphere, particularly in blogging and social networking, although it presents major methodological challenges. There is also a need for more studies crossing cultures and electoral systems and empirical work to establish a firm basis for key constructs and relate those to voter attitudes and behaviour.

Originality/value

Drawing on a number of these papers, key issues for research in political marketing going forward are identified.

Details

European Journal of Marketing, vol. 44 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 27 September 2013

Philip Davenport and Michael C. Brand

In Australia, compulsory rapid adjudication under the Building and Construction Industry Security of Payment Act 1999 (NSW) (or the equivalent legislation another Australian State…

337

Abstract

Purpose

In Australia, compulsory rapid adjudication under the Building and Construction Industry Security of Payment Act 1999 (NSW) (or the equivalent legislation another Australian State or Territory) is a common way that payment claims under commercial construction contracts are decided. Construction contracts often contain penalty clauses. In particular, time bar clauses have been used to impose a penalty upon claimants and are frequently raised by a respondent as a reason for withholding payment. In the recent case of Andrews v. Australia and New Zealand Banking Group [2012] HCA 30 (“the Andrews case”), decided by the high court of Australia, the court has described how Australian courts must deal with penal provisions in contracts. The purpose of this paper is to consider the effectiveness of time bar clauses in the light of the penalty doctrine enunciated in the Andrews case.

Design/methodology/approach

A “black‐letter” approach is adopted to analyse and explain the effectiveness of time bar clauses in the light of the penalty doctrine enunciated in the Andrews case.

Findings

In the Andrews case, the high court decided that a penalty may arise where there is a stipulation in a contract in favour of a second party and upon the failure of that stipulation (the primary stipulation) there is a secondary stipulation that imposes on the first party an additional detriment to the benefit of the second party. If the second party can be compensated for the failure of the primary stipulation then to the extent that the additional detriment imposed on the first party exceeds that compensation, it is a penalty. In the context of time bar clauses, if a construction contract provides that when one party (the first party) fails, within a time prescribed by the contract, to give the other party (the second party) notice of a claim for extra remuneration or an extension of time, the consequence is that the first party forfeits an entitlement to be paid money that the party would otherwise be entitled to claim, or the first party becomes liable to pay the second party money, the penalty doctrine might apply.

Originality/value

The penalty doctrine is applicable to all contracts. The analysis of the Andrews case presented in this paper may be of interest in international jurisdictions, particularly where statutory adjudication for the construction industry has been introduced or is being contemplated.

Details

International Journal of Law in the Built Environment, vol. 5 no. 3
Type: Research Article
ISSN: 1756-1450

Keywords

Abstract

Details

Reference Reviews, vol. 17 no. 6
Type: Research Article
ISSN: 0950-4125

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Article
Publication date: 1 April 1988

ELIZABETH M. RODGER

The annual reports of British university libraries all tell similar stories in the period under review: each year was described as a period of financial constraint, with hopes…

Abstract

The annual reports of British university libraries all tell similar stories in the period under review: each year was described as a period of financial constraint, with hopes expressed that future years would bring an improvement. This never proved to be the case as on the whole the situation gradually worsened, the only respite being occasional periods of level funding.

Details

Journal of Documentation, vol. 44 no. 4
Type: Research Article
ISSN: 0022-0418

Article
Publication date: 1 January 2003

K.C. Fraser

67

Abstract

Details

Reference Reviews, vol. 17 no. 1
Type: Research Article
ISSN: 0950-4125

Keywords

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