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1 – 4 of 4Linxia Zhong, Wei Wei and Shixuan Li
Because of the extensive user coverage of news sites and apps, greater social and commercial value can be realized if users can access their favourite news as easily as possible…
Abstract
Purpose
Because of the extensive user coverage of news sites and apps, greater social and commercial value can be realized if users can access their favourite news as easily as possible. However, news has a timeliness factor; there are serious cold start and data sparsity in news recommendation, and news users are more susceptible to recent topical news. Therefore, this study aims to propose a personalized news recommendation approach based on topic model and restricted Boltzmann machine (RBM).
Design/methodology/approach
Firstly, the model extracts the news topic information based on the LDA2vec topic model. Then, the implicit behaviour data are analysed and converted into explicit rating data according to the rules. The highest weight is assigned to recent hot news stories. Finally, the topic information and the rating data are regarded as the conditional layer and visual layer of the conditional RBM (CRBM) model, respectively, to implement news recommendations.
Findings
The experimental results show that using LDA2vec-based news topic as a conditional layer in the CRBM model provides a higher prediction rating and improves the effectiveness of news recommendations.
Originality/value
This study proposes a personalized news recommendation approach based on an improved CRBM. Topic model is applied to news topic extraction and used as the conditional layer of the CRBM. It not only alleviates the sparseness of rating data to improve the efficient in CRBM but also considers that readers are more susceptible to popular or trending news.
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John R. Hauser, Zelin Li and Chengfeng Mao
We provide an overview of how artificial intelligence is transforming the identification, structuring, and prioritization of customer needs – known as the voice of the customer…
Abstract
We provide an overview of how artificial intelligence is transforming the identification, structuring, and prioritization of customer needs – known as the voice of the customer (VOC). First, we summarize how the VOC helps firms gain insights on using user-generated data. Second, we discuss the types of user-generated data and the challenges associated with analyzing each type of data. Third, we describe common methods, matched to the firms' goals and the structure of the data, that are used to analyze the VOC. Fourth, and most importantly, we map the methods to relevant applications, providing guidance to select the appropriate method to address the desired research questions.
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Jae-Yun Ho, Gyeong Ju, Seoeui Hong, Jaeyoung An and Choong C. Lee
This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant…
Abstract
Purpose
This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant consumers the capability to experience products in a virtually simulated user environment before product acquisition. With the development of mobile e-commerce due to breakthroughs in smartphone and augmented reality (AR) technologies, there is an increasing potential for these emergent AR mobile services, yet there is a need for further improvement.
Design/methodology/approach
This study initially explored the key satisfaction factors for ARSAPs by utilizing topic modeling of a collection of actual user reviews. These factors are subsequently revisited and complemented by existing literature, and finally verified through logistic regression analysis supported by sentiment analysis.
Findings
This study identified the key factors that influence customer satisfaction with ARSAPs, including visuality, sense of reality, credibility, format, completeness, understandability, relevance, flexibility, response time, reliability, availability, ease of use and privacy. In particular, two additional factors (i.e. visuality and sense of reality) were newly identified as important in the context of AR, despite their previous omissions in existing literature.
Originality/value
This study is the first to investigate the key factors that influence customer satisfaction with ARSAPs from users' perspectives, utilizing topic modeling of a large amount of real-world data on actual user feedback. By identifying new factors (i.e. visuality and sense of reality) that were not identified in previous literature, this study provides important academic implications for a broader understanding of AR and related technologies that are essential elements of the metaverse. This study also provides valuable insights for developers and companies in the e-commerce industry on how to optimize AR applications and develop more targeted and effective marketing strategies in this field.
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Paritosh Pramanik and Rabin K. Jana
This paper aims to discuss the suitability of topic modeling as a review method, identifies and compares the machine learning (ML) research trends in five primary business…
Abstract
Purpose
This paper aims to discuss the suitability of topic modeling as a review method, identifies and compares the machine learning (ML) research trends in five primary business organization verticals.
Design/methodology/approach
This study presents a review framework of published research about adopting ML techniques in a business organization context. It identifies research trends and issues using topic modeling through the Latent Dirichlet allocation technique in conjunction with other text analysis techniques in five primary business verticals – human resources (HR), marketing, operations, strategy and finance.
Findings
The results identify that the ML adoption is maximum in the marketing domain and minimum in the HR domain. The operations domain witnesses the application of ML to the maximum number of distinct research areas. The results also help to identify the potential areas of ML applications in future.
Originality/value
This paper contributes to the existing literature by finding trends of ML applications in the business domain through the review of published research. Although there is a growth of research publications in ML in the business domain, literature review papers are scarce. Therefore, the endeavor of this study is to do a thorough review of the current status of ML applications in business by analyzing research articles published in the past ten years in various journals.
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