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Article
Publication date: 12 May 2023

Kubra Asan, Mustafa Daskin and Kerem Kaptangil

Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other…

Abstract

Purpose

Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.

Design/methodology/approach

The data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.

Findings

According to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.

Originality/value

The results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.

Details

International Journal of Event and Festival Management, vol. 14 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 28 April 2020

Kübra Aşan, Kerem Kaptangil and Aysun Gargacı Kınay

The purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music…

1304

Abstract

Purpose

The purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music festival. The study presented herein also examined festival experiences based on the experience economy model.

Design/methodology/approach

A face-to-face survey was performed at the rock music festival Kuzey Fest in Sinop/Turkey, where 336 questionnaires were completed. The statistical analyses conducted to establish the relationship between experiences, perceived value and satisfaction comprised explanatory factor analyses and multiple regression analysis.

Findings

This study showed that the experience economy in the context of music festivals consists of four experience dimensions. According to the findings, the participants had predominantly entertainment and aesthetics experiences through passive participation. The study concluded that there were partial and full mediating roles of perceived festival value in the relationship between some experience dimensions and satisfaction; however, it was also found that escape experiences did not significantly affect satisfaction. Finally, the aesthetics, education, entertainment and festival value variables were important pioneer variables for satisfaction.

Practical implications

This study provides industry practitioners with meaningful insight on how to build rich festival experiences and satisfaction.

Originality/value

Perceived value is a critical factor for developing satisfaction and gaining a competitive edge. While much is known about the effect of festival experiences on satisfaction, there is little research examining festival value within the framework of experiences and satisfaction. This research also provides valuable insights for applying the experience economy within the context of events management.

Details

International Journal of Event and Festival Management, vol. 11 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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