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Article
Publication date: 4 October 2019

Mohammed Y.A. Rawwas, Basharat Javed, Karthik N.S. Iyer and Baochun Zhao

The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that…

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Abstract

Purpose

The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that, in turn, enable a health-care organization to meet its business objectives with more agility.

Design/methodology/approach

Data were obtained from a survey of 106 pharmaceutical members regarding their relationships with management.

Findings

The results of LISREL analysis revealed that the use of positivity variables such as reward enhanced each of referent, expert and positive conflict; in addition, referent boosted satisfaction. However, the use of negativity variables such as opportunism enhanced power, but weakened each of referent, expert and legitimate power sources. The use of coercion enhanced power too, but produced dissatisfaction. Further, the prevalence of negative conflict caused dissatisfaction.

Originality/value

This study also reported major contributions when it examined the effect of the mediation of the use of positivity intrinsic power sources on satisfaction. It found that referent power functioned as a full mediator by dropping the amount of the relationship between the use of reward and satisfaction to zero and as a partial mediator by dropping the amount of the relationship between the use of coercion and satisfaction. In addition, the use of referent power mediated the joint effect of both the use of coercion and reward power sources, triggering a positive effect on satisfaction. Several managerial implications were discussed.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 13 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 3 July 2017

Prashant Srivastava, Karthik N.S. Iyer and Mohammed Y.A. Rawwas

The purpose of this paper is to enhance understanding on supply chain partnership strategy-environment context co-alignment and its relationship with performance. Using the…

1841

Abstract

Purpose

The purpose of this paper is to enhance understanding on supply chain partnership strategy-environment context co-alignment and its relationship with performance. Using the environment-strategy-performance view framework and the supporting relational perspective, the study develops a model and hypotheses to understand how supply chain partnership strategy as a response to co-align with operating context elements may impact operational and overall firm performance. Additionally, the study investigates the interrelationships among partnership strategy elements.

Design/methodology/approach

Data for testing the hypothesized relationships in the conceptual model was collected through a survey of managers in the Hoover’s database of US manufacturing firms. The survey sample included 115 responses from a wide variety of manufacturing forms.

Findings

Findings support the conventional wisdom relating collaboration to operational and financial performance. While product complexity associates with the “building block” resources, resource complementarity and resource specificity, technological turbulence relates significantly with only resource specificity. Interestingly, competitive intensity associates differentially with the resources – positive with resource specificity and negatively with resource complementarity. The results also reveal mediating influences of resource specificity and collaboration.

Research limitations/implications

The research findings have to be considered in context. The moderate size, wide industry/firm diversity and robust research design notwithstanding, and the cross-firm nature can potentially obscure causal linkages. Besides, more comprehensive insights could be obtained by modeling the co-alignment of strategy with other factors in the operating context such as industry munificence, and market unpredictability.

Practical implications

Firms derive operational and financial performance benefits from close collaboration with partners since the operational enhancements from such relationships have customer service implications. Besides, the synergistic interrelationships among strategic partnership resources and their eventual impact on operational and financial performance is highlighted suggesting that firms develop a proper mix of unique and complementing set of resources and leverage them through collaborative behaviors. Importantly, the results provide a framework for managers to understand the criticality of aligning their resources with contextual elements to realize enhanced operational efficiencies, customer service, and financial benefits.

Originality/value

Much of the evidence on the rent generation capabilities in supply chain partnerships is still anecdotal and extant empirical research lacks adequate explanation. Thus this study offers an initial strategic response framework for an appropriate co-alignment of partnership resources with environmental context factors to realize operational benefits and overall financial performance. The framework answers the critical question: does a supply chain partnership strategy that matches “fit” or co-aligns with its critical operating environment context realize better performance? Additionally, it unravels the interrelationships among strategic partnership resources.

Details

International Journal of Operations & Production Management, vol. 37 no. 7
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 24 October 2023

Karthik N.S. Iyer, Prashant Srivastava and Mahesh Srinivasan

The purpose of this study is to advance the understanding of resource orchestration in inter-firm partnerships that appropriately configure and align strategic cross-firm supply…

Abstract

Purpose

The purpose of this study is to advance the understanding of resource orchestration in inter-firm partnerships that appropriately configure and align strategic cross-firm supply chain resources and capabilities generating synergies to deliver superior performance.

Design/methodology/approach

Applying the resource orchestration logic, supported by the relational view of competitive advantage, the study draws from an empirical analysis of survey data from 152 top-level executives of US manufacturing firms to investigate the effect of leveraging and coherently combining cross-firm supply chain resources with capabilities on operational performance.

Findings

The study underscores the view that appropriately orchestrated combinations of key partnership resources and capabilities as mechanisms for marketing strategy implementation, enhance performance. Specifically, research results suggest that complementary inter-firm resources and lean align, and similarly idiosyncratic resources and agility align synergistically to deliver superior operational performance outcomes. The results also accent partnership responses to intense competition, enabling enhanced operational performance. The findings thus enrich the understanding of the resource orchestration logic and strategy, making important theoretical contributions.

Research limitations/implications

As is typical in marketing and strategy research, the study research design has a cross-sectional framework, thus limiting insights on the resource orchestration dynamics that can otherwise be generated using a longitudinal design. Also, the resource orchestration stream is still nascent. Further research is needed to delineate the orchestration mechanisms that deliver on performance outcomes, especially in supply chains.

Practical implications

A key insight for supply chain and marketing managers is that close-knit inter-firm partnerships are critical for accessing idiosyncratic and complementary resources that can be configured and symbiotically aligned with market-facing agility and lean capabilities, respectively, to deliver market value. Proactive partnerships, especially in highly competitive and disruptive environments, enable mobilizing cross-firm resources and building appropriate matching combinations with capabilities to deliver on operational performance.

Originality/value

The study, guided by theory, advances the understanding of how key cross-firm resources and capabilities deliver performance gains. The key to competitive advantage and enhanced performance outcomes may lie in acquiring, leveraging and deploying appropriately matched resource-capability combinations. The present study investigates this proposition within the context of supply chain partnerships, focusing on cross-firm resources and capabilities.

Details

European Journal of Marketing, vol. 57 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 February 2011

Karthik N.S. Iyer

The purpose of this research is to enhance the extant understanding of the IT‐collaboration relationship. The study aims to test the robustness of the relationships among the…

2723

Abstract

Purpose

The purpose of this research is to enhance the extant understanding of the IT‐collaboration relationship. The study aims to test the robustness of the relationships among the concepts of IT analytic capability, demand chain collaboration and operational performance besides investigating the interaction effects of environmental uncertainty variables on the IT‐collaboration relationship.

Design/methodology/approach

Data for testing the hypothesized relationships in the conceptual model were collected through a survey of managers in manufacturing firms from the Council of Supply Chain Management Professionals (CSCMP) membership directory. The survey sample included 152 responses accounting for a response rate of 28 percent.

Findings

Findings suggest that while IT analytic capability associates positively with collaboration, the technological turbulence dimension of uncertainty enhances the above relationship. Market turbulence, however, was not found to have a significant moderating impact on the IT analytic capability‐collaboration relationship. The findings further support the link between collaboration and better operational performance.

Research limitations/implications

While the study focused on a specific IT capability – IT analytic capability – firms utilize other IT resources such as database systems and e‐commerce. These IT capabilities need to be investigated as well since they could bring different functionalities and influences. Besides, a richer understanding of the interacting variables could be obtained by incorporating a broadened set of contextual variables.

Practical implications

Deploying advanced IT analytic capabilities in firms facilitates collaborative endeavors among supply chain partners and ultimately results in operational improvements. However, managers should also understand that the IT capability‐collaboration link is contingent upon technological turbulence: firms operating in highly uncertain technological environments can best leverage IT analytic capabilities to improve collaboration and enhance performance.

Originality/value

Much of the evidence on the performance impact of specific IT capabilities in supply chains is still anecdotal and extant empirical research is insufficient to suggest an unambiguous performance linkage. A critical shortcoming in extant IT and SCM literature is research on the interaction effects of environmental uncertainty variables on the IT‐collaboration relationship. The study addresses these issues.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 27 May 2014

Karthik N.S. Iyer

The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the…

Abstract

Purpose

The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the relational view framework and contingency perspective, the study develops a model and hypotheses to understand the nature of the relationships of collaboration and resource specificity with operational performance under technology context contingencies.

Design/methodology/approach

Data for testing the hypothesized relationships in the conceptual model were collected through a survey of managers in the Hoover’s database of manufacturing firms. The survey sample included 115 responses from a wide variety of manufacturing forms.

Findings

Findings support the conventional wisdom relating collaboration and operational improvements. Notably, technological turbulence has a differential interactive influence on collaboration and resource specificity in predicting operational performance. In the former, the strength of the performance relationship is enhanced, while in the latter, it diminishes. Product complexity enhances the collaboration–operational performance linkage. The results, however, have to be further corroborated by more confirmatory analysis in future research.

Research limitations/implications

The research findings are not conclusive but of an exploratory initial evidence, as stepwise regression analysis has its limitations. Additionally, while the study specifically focused on demand-side collaboration aspects, supply chain management envelops upstream and internal collaboration as well. Investigating the performance implications and the interactive dynamics among all three partnerships in the supply chains provides a richer understanding of supply chain partnerships. Besides, more comprehensive insights could be obtained by modeling the interactive effects of other factors in the operating context.

Practical implications

Firms derive performance benefits from close collaboration with downstream partners because the operational enhancements from such relationships have customer service implications. Besides, the results provide a framework to managers for understanding the technology context conditions that may be best suited for leveraging collaborative initiatives and idiosyncratic investments in pursuit of operational performance improvements.

Originality/value

Much of the evidence on the rent generation capabilities in supply chain partnerships is still anecdotal and extant empirical research lacks adequate explanation. Another critical shortcoming in extant literature is research on the disentangled interactive influence of operating context factors on the supply chain sources of rent (i.e. capabilities)–performance relationships. The study contributes by addressing these issues.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 September 2004

Karthik N.S. Iyer, Richard Germain and Gary L. Frankwick

The research empirically investigates the relationships among supply chain B2B e‐commerce, environmental uncertainty, organizational structure, and time‐based delivery…

10575

Abstract

The research empirically investigates the relationships among supply chain B2B e‐commerce, environmental uncertainty, organizational structure, and time‐based delivery performance. The results show that B2B e‐commerce enhances time‐based delivery performance. The process turbulence component of environmental uncertainty has direct influence on B2B e‐commerce implementation and an indirect influence as mediated by the integration dimension of organizational structure. Process turbulence thus indirectly has a positive effect on time‐based delivery performance, whereas demand unpredictability has no effect. Integration within the firm associates with B2B e‐commerce implementation, while decentralization and formal control are unrelated to B2B e‐commerce.

Details

International Journal of Physical Distribution & Logistics Management, vol. 34 no. 8
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 9 October 2017

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Collaboration is seen as the most important resource available within a strategic partnership. Resource specificity and resource complementary serve as key antecedents of collaboration and help to generate a positive effect on firm performance. This impact can, however, be increased substantially if these strategy resources are effectively aligned with critical factors in the company’s operating context. Of considerable significance is the fact that the environmental factors’ product complexity, technological turbulence, and competitive pressure relate differently to each of the resources.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 33 no. 10
Type: Research Article
ISSN: 0258-0543

Keywords

Abstract

Details

Journal of Business & Industrial Marketing, vol. 29 no. 5
Type: Research Article
ISSN: 0885-8624

Article
Publication date: 1 February 2002

R. Manickavasagam, K. Jeya Karthik, M. Paramasivam and S. Venkatakrishna Iyer

Poly(styrenesulphonic acid)‐doped polyaniline has been synthesised and the influence of this polymeric compound on the inhibition of corrosion of mild steel in 1M HCl has been…

1053

Abstract

Poly(styrenesulphonic acid)‐doped polyaniline has been synthesised and the influence of this polymeric compound on the inhibition of corrosion of mild steel in 1M HCl has been investigated using weight loss measurements, galvanostatic polarisation studies, electropermeation studies and a.c. impedance measurements. The polymer acts predominantly as an anodic inhibitor. Hydrogen permeation studies and a.c. impedance measurements clearly indicate a very effective performance of the compound as a corrosion inhibitor. The adsorption of the compound on the mild steel surface obeys Temkin's adsorption isotherm.

Details

Anti-Corrosion Methods and Materials, vol. 49 no. 1
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 10 October 2016

Rambalak Yadav, Abhishek Kumar Dokania and Govind Swaroop Pathak

The present study aims to explore the influence of green marketing functions (green activities, corporate communication of green activities and green image) on corporate image in…

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Abstract

Purpose

The present study aims to explore the influence of green marketing functions (green activities, corporate communication of green activities and green image) on corporate image in the hospitality sector. Further, the study tries to explore the consumer’s intention to visit the hotels practicing green marketing.

Design/methodology/approach

Using snowball sampling approach, a total of 220 usable responses were obtained from the consumer via an internet survey. Data were analyzed using structural equation modeling to evaluate the strength of relationship and model fit.

Findings

The findings show that green/eco-friendly activities and green image significantly influence the corporate image of the hotel, which in turn results into significant positive impact over consumer’s intention to visit the hotel. No significant influence of corporate communication of green activities on corporate image of the hotels was found, which may be because of the low level of communication of green practices by the hotels in India.

Practical implications

The findings offer insight to the managers regarding the impact of green marketing practices adopted by the hotels on their corporate image which in turn results into increased visit/revisit intention.

Originality/value

The study deals with the topic “the influence of green marketing on corporate image”, which has received scant attention by researchers. The paper attempts to provide empirical evidence in this area. The study yields several implications that can be helpful for managers while devising green marketing strategies for the hospitality sector. The study is among the initial studies exploring the influence of green marketing on corporate image in the Indian context.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

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