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Article
Publication date: 28 April 2022

Olawole Fawehinmi, Adedapo Oluwaseyi Ojo and Yusliza Mohd Yusoff

Existing studies have demonstrated the significances of job, personal and social resources in stimulating work engagement (WKE). However, the role of psychological empowerment…

Abstract

Purpose

Existing studies have demonstrated the significances of job, personal and social resources in stimulating work engagement (WKE). However, the role of psychological empowerment (PYE) in linking these resources to WKE has received limited attention. Hence, drawing on the conservation of resources (COR) theory, this paper investigates the effects of friends and family support (FFS), supervisor support (SST), and employee resilience (ERS) in stimulating PYE for WKE amid the uncertainty associated with the COVID-19 pandemic.

Design/methodology/approach

With a survey instrument, the authors collected data from 259 knowledge workers in Malaysia and analyzed the hypothesized model with the partial least square (PLS) structural equation modeling technique.

Findings

The data support the significant effects of FFS, SST, and ERS on PYE. Also, PYE was a significant mediator of FFS, SST, and ERS effects on WKE.

Originality/value

This study offers empirical support for the relevance of COR theory in explaining how employees adjust to the burden of uncertainty and psychological stress associated with the COVID-19 mandated “work from home” (WFH) practices through their engagement in work.

Article
Publication date: 30 October 2023

Rachel Greenfield

This paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding…

Abstract

Purpose

This paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding, advertising, direct mail and promotional tactics to show how they intersected and impacted consumers and health professionals in the period when scientists were first able to quantify the relationship between good health and food. The paper analyzes internal company documents, advertisements and marketing materials from Knox Gelatine, Borden and Sunkist.

Design/methodology/approach

Research for this paper benefited from the author’s unlimited access to the private documents of the Knox Gelatine Company and its executives. These documents were analyzed chronologically and thematically. They chronicled the company’s attempts to influence the medical world and the ways it cultivated home economists. The paper also used publicly available digitized documents from Sunkist and Borden. The paper would benefit from further detailed analysis of these documents to parse Knox’s targeting by race and ethnicity.

Findings

In the 1920s, Knox, Borden and Sunkist developed a marketing strategy which leveraged a new class of experts – the hundreds of thousands of medical professionals, home economists, teachers and government agents who advised American women. By distributing specific laboratory research on the nutritional benefits of their products to this emerging class of health professionals and the consumers who trusted them, these companies developed relationships with opinion leaders designed specifically to influence product sales.

Research limitations/implications

This research benefited from access to the private documents of Knox Gelatine Company which divulge the company’s attempts to influence the medical world and cultivate home economists. The paper would benefit from further analysis of these documents to parse the company’s targeting by race and ethnicity as well as a deeper comparison to companies that tried to work with health professionals unsuccessfully and companies that adopted this tactic in the household products or tobacco area. Opportunities also exist to do a fuller analysis of variations in food marketing by rural versus urban as well as race.

Originality/value

By reconstructing the sequencing and content of these three companies’ 1920s marketing strategies, this research uncovers a form of early 20th century food marketing directed at health and science professionals which has been neglected in advertising histories.

Details

Journal of Historical Research in Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 24 January 2023

Kültigin Akçin

This study aims to examine how new and senior employees' perceptions of job insecurity affect their commitment and turnover intention in the economic crisis environment created by…

Abstract

Purpose

This study aims to examine how new and senior employees' perceptions of job insecurity affect their commitment and turnover intention in the economic crisis environment created by the pandemic and whether their psychological resilience has a mediating effect on this effect.

Design/methodology/approach

Survey data were collected from 147 novices (tenure < five years) and 160 seniors (tenure > five years) full-time employees from three different industries to examine these relationships using the SPSS program and the process add-on.

Findings

The results showed that perceptions of job insecurity were negatively correlated with affective commitment, normative commitment and psychological resilience and positively correlated with continuance commitment and turnover intention for both employee groups. While psychological resilience played an expected mediating effect for novices in the organization, it played only a mediating effect for affective and normative commitment for seniors.

Originality/value

This study contributes to the field of management psychology by investigating, for the first time, the negative impact of the perception of job insecurity, which has increased with the pandemic, and the mediating effect of psychological resilience in this effect.

Details

Kybernetes, vol. 52 no. 7
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 11 April 2022

Mohamed Mousa

This paper aims to theoretically answer the question: why might business schools in Egypt fail to develop responsible leaders?

Abstract

Purpose

This paper aims to theoretically answer the question: why might business schools in Egypt fail to develop responsible leaders?

Design/methodology/approach

The author starts by discussing modernization theory (Lipset, 1959) – which highlights the idea that the more educated people there are in a given society/nation, the more calls for democracy, social citizenship and social justice will be launched – to address the strong association between the quality of business learning and the development of responsible leadership norms. Moving forward by focusing on the theory of education (Dewey, 1916) and institutional theory (DiMaggio and Powell, 1983), the author finds the main conditions needed to develop responsible leadership norms among business school students.

Findings

The author identified the following three necessary conditions: implementing responsible management education, sustaining management learning and ensuring that a purposive hidden curriculum is well-planned in business schools. The author sees these as the main priorities for developing responsible leadership skills among business school students in Egypt and similar post revolution countries.

Originality/value

This paper contributes by filling a gap in responsible leadership, public administration and higher education literature, in which conceptual studies on the role of business schools in post-revolution periods and conflict zones has been limited until now.

Details

European Journal of Training and Development, vol. 47 no. 5/6
Type: Research Article
ISSN: 2046-9012

Keywords

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