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Open Access
Article
Publication date: 10 June 2021

Vanesa F. Guzman-Parra, Juan Trespalacios Gutierrez and José Roberto Vila-Oblitas

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist…

1534

Abstract

Purpose

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination.

Design/methodology/approach

The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated with this destination.

Findings

The analysis identifies the main clusters among associations and impressions of the destination that can be useful in developing strategies.

Research limitations/implications

Only a target segment is studied, with a relatively small sample size.

Practical implications

Leximancer can not only be applied to online user-generated content, but primary information can also be mapped to generate a holistic destination image. Furthermore, identification of the relevant attributes and impressions can serve to identify unique assets to help tourism organizations develop a destination.

Social implications

Several implications concerning destination marketing are outlined.

Originality/value

Although previous studies have applied Leximancer and other CATA software, the present research uses a new approach. Deriving the primary information on destination image using an unstructured methodology, the concepts evoked by a destination are mapped. Because there is a lack of research on rural tourism in Andalusia and its destination image, its associated attributes are studied.

研究目的

本论文展示如何使用CATA分析软件来确定一个具体旅游目的地的主要关系和印象。

研究设计/方法/途径

Leximancer软件主要用于分析一个目的地引发的相关概念。因为安达卢西亚至今未有确定的乡村旅游目的地形象营销策略, 本论文视觉化和决定与此目的地相关的主要因素群。

研究结果

研究结果指出了此安达卢西亚目的地的主要相关群和印象群, 这些对于指定战略计划有很大帮助。

研究理论限制

本论文只研究了单一市场群, 分析样本量较小。

研究实际启示

Leximancer不仅可以用来分析用户生成内容, 还可以分析主要信息, 以展示整体旅游目的地形象。此外, 分析指出的相关因素和印象群可以用来确立独特的资源组合, 帮助旅游机构开发旅游目的地。

研究社会启示

本论文结构指出了多个旅游目的地营销的相关启示

研究原创性/价值

尽管文献中有关Leximancer和其他CATA软件的使用文章, 本论文创立了新的使用方法。基于对旅游目的地形象的主要信息进行非结构性研究, 本论文对于旅游目的地的概念进行展开论述。由于至今未有针对安达卢西亚的乡村旅游研究以及旅游目的地形象研究, 本研究论述了其相关因素。

关键词 安达卢西亚、旅游目的地形象、旅游目的地因素、CATA软件、Leximancer

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 1 July 2000

Marta Fernández Barcala, Ana Ma Díaz Martín and Juan A. Trespalacios Gutiérrez

Aims to provide the entities and institutions that train retailers with a series of recommendations to improve the quality of the courses they organise and give, especially…

Abstract

Aims to provide the entities and institutions that train retailers with a series of recommendations to improve the quality of the courses they organise and give, especially concerning the aspects where those actually receiving training detect the greatest shortcomings. Hence, the perceptions of the individuals attending the courses as well as the importance they give to each of the aspects considered to be relevant for evaluating the quality of training received have been analysed. To this end, a measurement instrument based on the SERVPERF scale has been developed and, according to the quality evaluations obtained, the retailers have been classified into homogeneous groups. Evaluating the quality of the training received, grouping the retailers, and detecting significant differences among the groups will enable the bodies organising and/or giving courses to diversify their offerings in terms of the characteristics of those receiving training. They will also be able to determine the strengths and weaknesses of these courses at an overall level as well as for each of the groups. Likewise, clues can be found to improve aspects of the training courses to which due attention may not be being paid at the present time.

Details

International Journal of Retail & Distribution Management, vol. 28 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 February 2003

Santiago González‐Hernando, Víctor Iglesias Argüelles and Juan A. Trespalacios Gutiérrez

Inter‐firm channel relationships have recently attracted great interest in academic research. This paper attempts to make a study of the governance mechanisms in…

1922

Abstract

Inter‐firm channel relationships have recently attracted great interest in academic research. This paper attempts to make a study of the governance mechanisms in manufacturer‐distributor relationships and the role played by the relationalism perceived by channel members. In particular, the aim is to account for why exclusive dealing and exclusive territories agreements frequently appear in association. Two theories are compared regarding this question. In one of the theories relationalism plays a mediating role between both vertical restraints, whereas according to the other theory the relation between the two is independent of the degree of relationalism. A sample of 96 Spanish manufacturers was used to test the hypotheses proposed, obtaining empirical support for both theories.

Details

Journal of Business & Industrial Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 October 1999

Marta Fernández Barcala, María José Sanzo Pérez and Juan Antonio Trespalacios Gutiérrez

Analyses the training demand in the retail sector based on the study of a representative sample of small‐sized retailers. By means of probit models a set of hypotheses developed…

2188

Abstract

Analyses the training demand in the retail sector based on the study of a representative sample of small‐sized retailers. By means of probit models a set of hypotheses developed from the basic assumptions of the human capital theory are tested. Four models of training demand are considered: probability of attending a training course in the near future, probability of having attended in the past, probability of being willing to follow multimedia and correspondence courses, and probability of repeating the experience of attending another training course in the near future. In particular, we determined how the retailer’s age, sex, educational level and the business sector, location and size, the quality of training previously received, the suitability of the costs and scheduling of the training courses, among other variables, significantly influence the probability of small‐sized retailers attending training courses.

Details

Journal of European Industrial Training, vol. 23 no. 7
Type: Research Article
ISSN: 0309-0590

Keywords

Article
Publication date: 1 October 2006

Celina González Mieres, Ana María Díaz Martín and Juan Antonio Trespalacios Gutiérrez

The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and…

3807

Abstract

Purpose

The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands proneness.

Design/methodology/approach

In order to achieve its objective the paper used a confirmatory factor analysis to validate the proposed perceived risk scale and three regression analysis were carried out to evaluate the effect of perceived risk on store brands proneness.

Findings

The results of the study show significant differences between store and national brands and, on the other hand, it has been confirmed that these differences contribute to decrease store brand proneness, the latter being measured through three variables: actual store brands purchase, consumption intensity and future purchase intention.

Originality/value

Previous empirical research has focused primarily on the perceived risk associated with store brands individually. On the contrary, this paper considers the perceived risk difference between store and national brands, believing that the difference between brands is what will really make the consumer choose a store brand or a national brand. On the other hand, the present study will permit the evaluation of the effects of the evolution of store brands in Spain, effects that can be replicated in other Mediterranean countries.

Details

International Journal of Retail & Distribution Management, vol. 34 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 16 October 2007

Nuria García Rodríguez, M. José Sanzo Pérez and Juan A. Trespalacios Gutiérrez

This study aims to examine the marketing/R&D relationship under different relative dependence situations. Specifically, its basic objective is to analyse if the effect that the…

1179

Abstract

Purpose

This study aims to examine the marketing/R&D relationship under different relative dependence situations. Specifically, its basic objective is to analyse if the effect that the climate between these departments exerts on new product development performance is moderated by the dependence perceived by these areas.

Design/methodology/approach

The interfunctional climate was measured through six key variables of relationship marketing: cooperation, communication, trust, commitment, social satisfaction and conflict. To do this, the R&D directors of 178 Spanish innovative firms were surveyed. A sample of 345 products (177 successes and 168 failures) was been obtained.

Findings

The results derived from a multisample analysis allow the conclusion that in those situations of high dependence the creation of a satisfactory climate is specially important for the development of affective bonds, such as trust and commitment among the functional areas.

Originality/value

The novelty of the research lies in the use of the relationship marketing approach to investigate industrial intra‐functional relationships and their influence on a new product performance. Furthermore, the inclusion of dependence as a possible moderator of that influence represents an added value of the study.

Details

Journal of Business & Industrial Marketing, vol. 22 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 5 June 2007

Nuria García Rodríguez, M José Sanzo Pérez and Juan A. Trespalacios Gutiérrez

The purpose of the present study is to analyze the role the existing trust between marketing and R&D plays on a new product development performance. As trust determining factors…

1960

Abstract

Purpose

The purpose of the present study is to analyze the role the existing trust between marketing and R&D plays on a new product development performance. As trust determining factors four key variables of relationship marketing have been considered: satisfaction, cooperation, communication and conflict.

Design/methodology/approach

The R&D directors of 178 Spanish innovative firms were surveyed. A sample of 345 products (177 successes and 168 failures) were obtained. To estimate the model proposed a structural equation analysis was used.

Findings

The success of an innovation is especially favored by the existence of affective bonds among the participants. In this respect, the existing trust between marketing and R&D, directly, and the satisfaction of the areas with the relationship, indirectly through the former, are essential determinants of a new product performance.

Originality/value

The novelty of the research lies in the use of relationship marketing approach to investigate intra‐functional relationships and their influence on a new product performance.

Details

European Journal of Marketing, vol. 41 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 January 2006

Celina González Mieres, Ana María Díaz Martín and Juan Antonio Trespalacios Gutiérrez

The present study sets out to analyze the effects that a set of variables related to purchasing behaviour has on the difference in perceived risk between store brands and national…

6122

Abstract

Purpose

The present study sets out to analyze the effects that a set of variables related to purchasing behaviour has on the difference in perceived risk between store brands and national brands.

Design/methodology/approach

The methodology proposed to achieve the objective consists of analyzing the existing relationship between different aspects relating to purchasing behaviour of the consumer and the difference in perceived risk between the two types of brands through a causal and integrated model. Such a model covers both the direct effects and the indirect effects caused by these variables jointly. In order to do so data were obtained from two groups of people, which has allowed for cross‐validation of the methodology used, which, in turn, permitted a greater generalization of the results.

Findings

The variables which have proven to be most relevant when explaining this difference are the perceived quality of the store as opposed to that of the national brands, familiarity with the store brands and confidence in the extrinsic attributes of the product to assess its quality.

Originality/value

Previous empirical research has focused primarily on the individual effects of these variables. A causal model is proposed capable of demonstrating that, besides the direct effect of a variable on the difference in perceived risk between store brands and national brands, there may be other ways for this variable to exercise its influence. This is important because of the implications for retailers when managing their own brands.

Details

European Journal of Marketing, vol. 40 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 16 November 2010

José Ángel López Sánchez, María Leticia Santos Vijande and Juan Antonio Trespalacios Gutiérrez

This paper has three objectives: first, to analyse the effects of organisational learning on customer value creation capability; second, to develop a better understanding of how…

3224

Abstract

Purpose

This paper has three objectives: first, to analyse the effects of organisational learning on customer value creation capability; second, to develop a better understanding of how organisational learning influences business performance; and third, to examine the moderating role that market turbulence plays in the learning‐value connection.

Design/methodology/approach

According to the objectives of the research, and from an extensive review of the literature, the paper develops and tests a conceptual model on a sample of 181 Spanish manufacturing companies by means of a structural equation system.

Findings

It is demonstrated that the manufacturer's organisational learning is a direct and positive antecedent of customer value creation capability, understood from a functionalist perspective. It is also confirmed that this organisational learning directly enhances the manufacturer's business performance. In contrast, the paper cannot confirm that the learning‐value connection is stronger when there is high market turbulence.

Originality/value

The research is one of the first studies to examine and confirm the effect of the manufacturer's organisational learning on customer value creation capability, understood from a functionalist perspective. It is also pioneering in providing empirical evidence that market turbulence does not moderate the aforementioned causal connection.

Details

European Journal of Marketing, vol. 44 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 27 August 2020

Muhammad Zia Ul Haq, Minhao Gu and Baofeng Huo

Despite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of…

1042

Abstract

Purpose

Despite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of high-performance human resource management (HRM) practices on different types of the SC learning (i.e. supplier, customer and internal learning) and innovation performance.

Design/methodology/approach

This study applies structural equation modeling to test the conceptual model based on data collected from 213 manufacturing firms in China.

Findings

The findings indicate that empowerment improves all three dimensions of SC learning, whereas training improves supplier and internal learning and teamwork is not related to any dimension of SC learning. These HRM practices also interactively influence SC learning dimensions. Moreover, customer and internal learning are directly related to innovation performance, while supplier leaning has a complementary effect with internal leaning but a substitutional effect with customer learning to innovation performance.

Research limitations/implications

This study only selects training, teamwork and empowerment to manifest high-performance HRM practices. The impacts of high-performance HRM practices on different dimensions of SC learning and innovation performance are tested empirically with cross sectional-data collected only from manufacturing firms in China.

Practical implications

The findings suggest that managers can promote SC learning through the empowerment and training of their employees. Moreover, managers should place more emphasis on customer and internal learning to improve innovation performance.

Originality/value

Combining HRM and supply chain management (SCM) fields, this study offers a new framework to understand linkages between high-performance HRM practices, SC learning and innovation performance by using an empirical method.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

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