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One way of looking at the association between ethics and stakeholder theory – of examining the idea that stakeholder theory has a strong moral foundation – is to consider how the stakeholder approach might in fact be directly driven by and guided by the moral obligations of business. An alternative perspective we offer is that stakeholder theory only indirectly derives from the moral obligations of business, with business purpose serving as a mediating factor. We work through the fairly straightforward logic behind that alternative perspective in this chapter. We argue that it is a better way to think about the association between ethics and stakeholder theory, particularly because it allows for a theoretical and practical distinction between corporate social responsibility and stakeholder theory. Stakeholder theory can thereby continue developing as a theory of strategic management, even as it brings morals to the fore in ways that other approaches to strategic management do not.

Purpose – This chapter discusses farmers' and policy responses to global shocks, specifically in terms of soaring prices for agricultural products in 2007. We discuss whether these shocks influenced Norwegian agricultural policy and Norwegian farmers perceptions of their situation.

Design/methodology/approach – As a background, we review trends in agricultural policy post-World War II both globally and in Norway, including empirical evidence for the changing global situation of agriculture. This chapter also analyses farmers' perceptions of their situation from 2002 to 2010 in light of these changing reality and policy response.

Findings – One immediate effect of increasing food prices was increasing incomes for food exporters and food exporting countries, an increase which also trickled down to the producers. Simultaneously, production costs rose as many input-factors became more expensive. In Norway, we saw the emergence of more optimism among farmers, more willingness to invest in farming (as opposed to a focus on cost reduction), and clear signs of a ‘repositioned productivism’.

Originality/value – In this chapter, we present an analysis of the relationship between global events, agricultural restructuring and local responses. The chapter also discusses the case of productivism along the lines drawn by Burton and Wilson (this volume), and argues that in the Norwegian system we can indeed see traces of an emerging ‘repositioned productivism’.

The products of some firms emerge neither from new technology developments nor from attempting to address articulated consumers’ needs, but from a company-internal design-driven approach. To explore this design-driven approach, we propose a construct, design orientation, as a firm’s ability to integrate functionality, aesthetics, and meaning in its new products. We hypothesize relationships between a firm’s design orientation, customer orientation, technological orientation, and willingness to cannibalize on its new product performance.

We use data from surveys of senior marketing executives entrusted with design in 252 US firms, we validate the construct of design orientation and establish its distinctiveness from related constructs of creativity, technological orientation, and customer orientation. Using a structural equation modeling approach, we test the hypotheses and find support for them.

Individually, design orientation, technological orientation, and customer orientation improve new product performance. In addition, customer orientation decreases the positive effect of design orientation while willingness to cannibalize increases the positive effect of design orientation on new product performance.

More than two-thirds of respondents (69%) perceive that their firm can improve its new product performance by increasing its design orientation, an overlooked organizational capability.

Although practitioners have acknowledged the importance of design as a strategic marketing issue, there is little in the literature on how firms can benefit from building capabilities in the design domain, the issue we focus on in this research.

A surface view of monotheistic or “Western” religions might lead some to infer a singularity to truth that is inconsistent with paradoxical thinking. The author explores a key Biblical narrative common to both Judaism and Christianity – the story of origins that unfolds in the Garden of Eden. The author posits that the foundations of those belief systems, and particularly those of Christian theology, are paradoxical as evidenced in their historic texts (i.e., the Old and New Testaments of the Bible). A foundational paradox of an “ought versus is” (ideal vs. actual) tension that underlies or intertwines in knot-like fashion with other paradoxes is identified in ways that account for a current world view marked by temporality (in tension with eternality) and becoming (in tension with being). These tensions are made salient as humans continually work toward ideals that seem always just out of reach. Paradox conceptualization is also expanded to propose the notion of mutual embeddedness rather than mutual exclusivity of opposites. Implications for organizational paradoxes are explicated, along with directions for future research based on novel insights provided by the juxtaposition of religion and paradox.

This chapter traces the evolution of personality trait research in the behavioral accounting literature and offers suggestions for past and future trends. These personality traits include, among others, those measured by the Myers-Briggs Type and Five Factor models (FFMs), Type A/B, tolerance for ambiguity, locus of control, authoritarianism, and the Dark Triad components of narcissism, Machiavellianism, and psychopathy. In a broad spectrum analysis of accounting journals without regard to timing or geographics, we attempt to capture the major phases of personality trait research and provide suggestions as to the surrounding environment for such progressions in the literature. In addition to more established research streams, this chapter also discusses other personality traits that have only been marginally investigated in the accounting literature, and possible directions for future research.