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1 – 10 of 45
Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Article
Publication date: 1 March 2009

James McAlexander, Rachel Nelson and Chris Bates

Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an…

1245

Abstract

Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College.The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program.The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.

Details

New England Journal of Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 2574-8904

Content available
Book part
Publication date: 10 April 2019

Abstract

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Consumer Culture Theory
Type: Book
ISBN: 978-1-78754-285-3

Content available
Book part
Publication date: 22 November 2014

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Consumer Culture Theory
Type: Book
ISBN: 978-1-78441-158-9

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Book part
Publication date: 14 January 2019

Morgan R. Clevenger and Cynthia J. MacGregor

Abstract

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Business and Corporation Engagement with Higher Education
Type: Book
ISBN: 978-1-78754-656-1

Content available
Book part
Publication date: 1 November 2018

Marie-Cécile Cervellon and Stephen Brown

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Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture
Type: Book
ISBN: 978-1-78769-343-2

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Book part
Publication date: 7 June 2007

Abstract

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Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

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Book part
Publication date: 18 November 2016

Abstract

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Social Recruitment in HRM
Type: Book
ISBN: 978-1-78635-695-6

Content available
Book part
Publication date: 21 February 2022

Mariann Hardey

Abstract

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Household Self-Tracking during a Global Health Crisis
Type: Book
ISBN: 978-1-80043-915-3

Open Access
Article
Publication date: 26 July 2021

Jeremy St John, Karen St John and Bo Han

This study furthers one’s understanding of the motivations of the crowdfunding crowd by empirically examining critical factors that influence the crowd's decision to support a…

2612

Abstract

Purpose

This study furthers one’s understanding of the motivations of the crowdfunding crowd by empirically examining critical factors that influence the crowd's decision to support a crowdfunding project.

Design/methodology/approach

Backer's comments from a sample of the top 100 most funded technology product projects on KickStarter were collected. A latent Dirichlet allocation (LDA) analysis strategy was adopted to investigate critical motivational factors. Three experts mapped those factors to the known theoretical constructs of social exchange theory (SET).

Findings

Although backers are motivated by value, they are also motivated by far less tangible social factors including trust and a feeling of psychological ownership. Findings suggest that the crowd is far more than a passive group of investors or customers and should be viewed as participatory stakeholders. This study serves as guidance for project owners hoping to motivate the crowd and for future investigators examining backer motivations in other types of crowdsourcing projects.

Research limitations/implications

Online chatter in the form of user-generated comments is an excellent data source for researchers to mine for value and meaning.

Practical implications

Given strong feelings of psychological ownership, project owners should actively engage the crowd and solicit the crowd for advice and help in order to motivate them.

Originality/value

The study presents the first empirical exploration of backer motivations using LDA guided by theory and the knowledge of experts. A framework of latent motivational factors is proposed.

Details

European Journal of Innovation Management, vol. 25 no. 6
Type: Research Article
ISSN: 1460-1060

Keywords

1 – 10 of 45