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This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a bibliometric analysis of the CAPES and EBSCO databases, the study identifies the main theoretical and methodological references, classifies the fundamental themes in the area, and describes the role of communication for tourism. The results indicate the predominance in North American scientific literature of research related to the image and the brand of the tourist destinations, as well as the measurement and the evaluation of the communicative strategies. On the other hand, Brazilian research presents a greater diversity of approaches: destination image studies, tourism consumption, tourist narrative analysis, identities, social networks, community-based tourism, sports, and ecological tourism, with an explicit recognition of the dangers of sexual objectification and dehumanization within tourism. The survey showed that the scientific community has a strong interest in this area, signaling a search for knowledge to deepen the conceptual understanding of the subject. Thus, this chapter provides insights regarding the opportunities and directions for the next decades of research in this field of study.

The concluding chapter illuminates the path toward a harmonious integration of territorial identities within the realm of sustainable development. The analysis delves into both direct and subtle connections, demonstrating how sustainable development strategies that honor and leverage territorial identities can yield profound positive impacts. The conclusions address the challenges inherent in this endeavor, including balancing local identities with broader development goals, guarding against external appropriation, and fostering education and awareness. As the chapter asserts, navigating these challenges with respect and collaboration can transform territorial identities into catalysts for positive change, ushering in a future where sustainable development and identity preservation intertwine seamlessly, leading to a more equitable, inclusive, and prosperous world.

Social sciences have discussed the host–guest relation from many theoretical lenses and perspectives. Violence as well as local crime has been studied as one of the major risks concerning tourism security. Anyway, less attention was given to homeless people and their interaction with foreign or local tourists. The purpose of this paper is oriented to explain how globalization has winners and losers, in which case, as noted, thousands of persons are excluded from the formal labor marketplace or the economic system year by year.

This is a conceptual paper that discusses critically not only the recent advances of sociology in urban tourism but also the connection between homeless people and tourists.

There is an urban underclass formed by those who have been excluded from the economic system. What is more important, such an underclass situates nearby luxury hotels and tourist destinations creating serious contradictions or zones of disputes. These contradictions have been approached by different sociologists since the turn of the 20th century.

The question of sustainability, as well as the idea of liveable cities, and the efficient organization of the city, have occupied a central position in the academic debate, above all after the COVID-19 pandemic. In the present paper, the authors put in dialogue the contributions of Marc Auge with Zyggy Bauman toward a new understanding of this postmodern phenomenon.

Based on the metaphor of vagabonds and tourists, we give a snapshot of the problem of homelessness in Buenos Aires city and its effects on the tourism industry. Unlike other English-speaking countries where the cities are actively organized by the state, Buenos Aires city lacks a planned program to regulate and relocate homeless people. They dwell in nonplaces nearby tourists sleeping in the streets near luxury hotels (but for sure escaping any planning or governmental control).

Studies examining public insecurity and tourism tend to develop their research from the tourist's perspective, thereby focusing on its consequences, which insufficiently and poorly contribute to the development process. With that in mind, the purpose of this study is to discuss the root causes of public insecurity and the urban development process surrounding tourism dynamics in Brazil's northeast region.

The complexity method was used to collect both documentary and normative data to understand the reality beyond the data on accommodations and vertical real estate developments over time. These data were organized in ArcGIS (version 10.5) and are discussed within the context of urban development, public insecurity and tourism theories.

The results of this study demonstrate that the relationship between tourism and public insecurity is rooted in discussions surrounding the urban development process, remodeled by the physical and symbolic dimensions surrounding the production of space. Nevertheless, the symbolism of tourism is not a constant when it comes to socio-spatial changes but rather acts as a physical and secondary dynamic throughout the entire reconfiguration process.

The findings of this study indicate that this study can be used for the elaboration of security policies in tourist destinations in Latin America that present high levels of violence, considering the discourses at implementing urban legislation.

The usage of AI-powered chatbots and virtual assistants facilitates seamless communication, offering instant responses to inquiries and enhancing customer satisfaction. In Japan, the hospitality industry is at the forefront of this AI-driven transformation and through collaborations with technology companies, hotels are deploying AI-powered concierge services, smart room automation, and language translation systems to cater to diverse guest needs. The integration of AI in Japan's tourism sector not only enhances operational efficiency but also showcases the country's commitment to innovation and delivering exceptional customer experiences. As Japan embraces AI in its hospitality industry, it navigates the delicate balance between leveraging technology and preserving human interaction and by combining the efficiency and accuracy of AI with the warmth and personal touch of human hospitality, Japan aims to redefine the future of tourism. Moreover, AI streamlines operations by automating repetitive tasks, optimising resource allocation, and improving efficiency in areas such as reservation management, inventory control, and demand forecasting. However, along with these benefits, there are significant challenges to consider. Privacy concerns arise as AI systems collect and process personal data, necessitating robust security measures to protect sensitive information. Ethical considerations must also be addressed, as the use of AI raises questions about transparency, bias, and accountability. Furthermore, while AI enhances efficiency, there is a concern about losing the human touch that has long been a hallmark of the hospitality industry. Balancing the benefits of AI with maintaining personalised and authentic guest experiences becomes a crucial challenge.