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Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Historically, a major contributor in the fracture between mainstream individuals and subgroups has been the educational system. For American Indian and Alaska Natives (AI/AN), this is substantiated by low graduation rates. AI/AN leaders are in a unique situation due to the distinctive conditions in which they operate that include community challenges as well as federal and tribal legislation. This, combined with limited research regarding AI/AN leadership best practices, provides doctoral programs an inimitable opportunity to partner with AI/AN and tribal communities. Therefore, due to the need to more effectively serve AI/AN peoples, the intent of this chapter is to propose methods to successfully create an AI/AN leadership emphasis within its existing doctoral program. This essay will include a description of the following: (a) the societal call for these types of programs; (b) AI/AN self-identified needs regarding graduate education, including the cultural aspects needed for success; (c) program design, philosophy, and curriculum specific to AI/ANs; and (d) further recommendations. By implementing an AI/AN emphasis, graduate programs can better address the needs of this underserved portion of the population, as well as provide a less ethnocentric perspective in the classroom.

Psychological well-being (PWB) is defined as one’s level of psychological happiness and health, encompassing life satisfaction and feelings of accomplishment. The literature on PWB has progressed rapidly in the past few decades. Meanwhile, camping has become a fast-growing outdoor recreation business in Taiwan. However, there is no extant research specifically focused on understanding the influences of travel distance on PWB in the context of eco-entrepreneurship such as sustainable camping management. This study aims to explore the PWB differences of campers who were from different living circles, travel distances, and regions in Taiwan. The study settings were the campgrounds in Wuling National Forest Recreation Area and Xitou Nature Education Area which were two renowned outdoor recreation and tourism destinations in Taiwan. There were totally 701 campers who responded to the on-site camper surveys. Campers’ residential zip codes were asked in the questionnaire and Google Maps was utilized to calculate campers’ travel distance, living circle, and residential region. To measure campers’ perceptions of PWB, the Ryff’s (1995) Scales of Psychological well-being theory was employed. The gravity model which provides an estimate of the volume of flows of goods, services, or people between two or more locations was used to explain the relationships between PWB and travel distance. The results indicated that campers who were members of a closer living circle and traveled shorter distance group to the campground, and campers who lived in the central region of Taiwan perceived higher levels of PWB. The management implications for eco-entrepreneurship on camping are provided.

The business environment is increasingly fraught with societal disruptions—caused by factors such as pandemics, climate change and the probability of sentient machines—that are fundamentally different than the industry disruptions that firms have experienced and determined how to overcome. Societal disruptions create chaotic ambiguity and unknowable futures. This paper offers an approach to strategic management in the context of societal disruptions, employing purpose-driven “smart power” to harmonize the organization and the environment and promote both economic and social sustainability.

The paper integrates the construct of smart power that blends hard and soft power, the concepts of purpose and identity that define what is core, aspirational, enduring and distinctive about the organization and the techniques of taming wicked problems in order to design processes and structures that can function in the context of social disruptions.

The paper offers a strategic management approach that employs purpose-driven smart power to overcome the challenge and thrive in the context of chaotic ambiguity.

The approach offers practical guidelines for designing processes and structures that can guide strategic decision making in organizations challenged by societal disruptions.

The distinctive and daunting challenge posed by societal disruptions is delineated, and constructs and frameworks from multiple disciplines are uniquely integrated to potentially tame the chaotic ambiguity and unknowable futures created by these disruptions.

The purpose of this paper is to create a longitudinal data-driven model of change over time in a postindustrial landscape, using the “Copper Country” of Michigan’s Upper Peninsula as a case study. The models resulting from this project will support the heritage management and public education goals of the contemporary communities and Keweenaw National Historical Park that administer this nationally significant mining region through accessible, engaging, and interpretable digital heritage.

The paper applies Esri’s CityEngine procedural modeling software to an existing historical big data set. The Copper Country Historical Spatial Data Infrastructure, previously created by the HESA lab, contains over 120,000 spatiotemporally specific building footprints and other built environment variables. This project constructed a pair of 3D digital landscapes comparing the built environments of 1917 and 1949, reflecting the formal and functional evolution of several of the most important copper mining, milling, and smelting districts of Michigan’s Keweenaw Peninsula.

This research discovered that CityEngine, while intended for rapid 3D modeling of the contemporary urban landscape, was sufficiently robust and flexible to be applied to modeling serial historic industrial landscapes. While this novel application required some additional coding and finish work, by harnessing this software to existing big data sets, 48,000 individual buildings were rapidly visualized using several key variables.

This paper presents a new and useful application of an existing 3D modeling software, helping to further illuminate and inform the management and conservation of the rich heritage of this still-evolving postindustrial landscape.

This investigation set out to uncover whether CSR appeals – socially and/or environmentally oriented efforts promoted as part of a corporation’s advertising campaign – present a fruitful strategy for pharmaceutical manufacturers. This study investigates whether consumers in the two countries are similar with regards to (1) attitudes toward CSR engagement (2) perception of the social engagement of a company (3) perceived product/cause fit and (4) evaluation of CSR versus non-CSR appeals in OTC pharma ads. A field study was conducted (483 subjects; non-student sample) to explore how a standardized promotional message with or without a CSR appeal is perceived in a cross-cultural setting. Results indicate that consumers’ response (with regard to attitudes toward CSR, perceived social engagement by a company, perceived product-cause fit, as well as ad evaluation) all varied by country. Consumer responses were only tested with regard to a fictitious product as well as for one product category. Overall results suggest that CSR messages resonated more with some consumers than with others and, thus, may need to be tailored by market. Apart from a very small number of investigations, neither consumer evaluations of over-the-counter (OTC) drug ads in general, nor responses to CSR ad appeals in particular, have been explored. Thus, this investigation’s primary goal is to explore responses toward CSR messages in non-prescription drug ads in the United States and Brazil.

Given the complex nature of integrated care systems (ICSs), the geographical spread and the large number of organisations involved in partnership delivery, the importance of leadership cannot be overstated. This paper aims to present novel findings from a rapid realist review of ICS leadership in England. The overall review question was: how does leadership in ICSs work, for whom and in what circumstances?

Development of initial programme theories and associated context–mechanism–outcome configurations (CMOCs) were supported by the theory-gleaning activities of a review of ICS strategies and guidance documents, a scoping review of the literature and interviews with key informants. A refined programme theory was then developed by testing these CMOCs against empirical data published in academic literature. Following screening and testing, six CMOCs were extracted from 18 documents. The study design, conduct and reporting were informed by the Realist And Metanarrative Evidence Syntheses: Evolving Standards (RAMESES) training materials (Wong et al., 2013).

The review informed four programme theories explaining that leadership in ICSs works when ICS leaders hold themselves and others to account for improving population health, a sense of purpose is fostered through a clear vision, partners across the system are engaged in problem ownership and relationships are built at all levels of the system.

Despite being a rigorous and comprehensive investigation, stakeholder input was limited to one ICS, potentially restricting insights from varied geographical contexts. In addition, the recent establishment of ICSs meant limited literature availability, with few empirical studies conducted. Although this emphasises the importance and originality of the research, this scarcity posed challenges in extracting and applying certain programme theory elements, particularly context.

This review will be of relevance to academics and health-care leaders within ICSs in England, offering critical insights into ICS leadership, integrating diverse evidence to develop new evidence-based recommendations, filling a gap in the current literature and informing leadership practice and health-care systems.