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How can organizations accelerate their learning processes and build intangible knowledge assets? Some companies are using digital technology simulations such as TeleSim and web‐based learning platforms.

One hundred and seventy‐nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises were analysed with respect to each company’s use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and ability to cope with change. Respondents’ views on the contributions of KM to marketing management were also examined.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.

This paper aims to hypothesize that modern health systems are transforming towards what has been called a health ecosystem in complexity‐based health care literature. It has been argued that complexity arises from the interconnectedness, which in this paper is equated with knowledge flows between actors. The paper seeks to discuss the possible implications of a health ecosystem approach to health system management.

The paper is conceptual in nature but the transition towards a health ecosystem is illustrated with an example of a regional health care system in Finland. The case description and related analysis presented are based on qualitative data gathered by interviewing leading office‐holders, by process modeling and by observing management group meetings.

Conceptually, a health ecosystem seems to have potential for the system‐level analysis of the health care system. The discussion concludes that management of knowledge flows should be a strategic management function for individual health organizations as well as for the wider health system.

This study focuses on a Finnish health care system. The operations and structures of health care services and systems vary in different areas and countries.

The practical illustration of the health ecosystem provides a reminder that health care systems are dynamic and largely based on interaction between different actors. The approach provides new strategic insights for the development of health care systems by concentrating on interrelationships and knowledge flows.

The literature has suggested that the ecosystem metaphor offers useful insights for the development of health care systems. Nevertheless, this approach has not been thoroughly studied so far. This paper makes a contribution by presenting a practical illustration of the framework and in light of this discusses the possible implications for health care management.

The purpose of this research is to explore core contributions from two different approaches to complexity management in organisations aiming to improve their sustainability,: the Viable Systems Model (VSM), and the Complex Adaptive Systems (CAS). It is proposed to perform this by summarising the main insights each approach offers to understanding organisational transformations aiming to improve sustainability; and by presenting examples of applied research on each case and reflecting on the learning emerging from them.

An action science approach was followed: the conceptual framework used in each case was first presented, which then illustrates its application through a case study; at the first one the VSM framework supports an organisational transformation towards sustainability in a community; the second one is a quantitative case study of intended greening of two firms in the supermarket industry, taken from a CAS perspective. The learning from each case study on how they support/explain organisational learning in transformations towards more sustainable organisations was illustrated.

It wase found that the VSM and the CAS approaches offer internally consistent and complementary insights to address issues of self‐organisation and adaptive management for sustainability improvement: while CAS explains empowerment of bottom‐up learning processes in organisations, VSM enables a learning context where self‐organised networks can co‐evolve for improved sustainability.

The main aspects of both theories and examples of their explanatory power to support learning in practical applications in organisations were introduced. The initial findings indicate that it will be worth studying in greater depth the contributions to organisational learning from both conceptual models and more widely comparing their applications and insights.

The paper offers some guidance to both researchers and practitioners interested in using complex systems theories in action research‐oriented projects, regarding the usability and applicability of both approaches.

It is considered that, by better understanding organisational ability to adapt and self‐regulate on crucial issues for sustainability, it may help to develop one path through the ongoing socio‐ecological crisis. While much has been written about sustainability initiatives and governance from conventional perspectives, much less is known about how a complex systems framework may help to address one's pressing sustainability needs. These issues from two innovative complexity approaches as well as the value of using them in action research were illustrated.

The purpose of this paper is to analyse the convenience of the Viable System Model (VSM) as a framework to guide organisational adaptive response and resilience in times of instability and change.

A thought experiment based on the case study of an eco-village where a project based on action research was conducted following the introduction of the VSM.

This paper provides evidence of the efficacy of the VSM and its recursive structure to facilitate resilience and organisational adaptation and provides evidence of its advantages over conventional management tools to deal with uncertainty in complex environments.

Based on a case study, the scope of this paper is limited and context specific. The comparison of tools is also limited to the ones related to the allocation of resources aiming to provide resilience, viability and adaptive response to critical events, used by the observed community.

The case study invites to revisit and discuss the fitness of conventionally used management tools to cope with complexity – from an organisational perspective.

This paper invites to a reflection on the nature of dominant management tools used in contemporary management to cope with complexity. This paper provides insights on the value of organisational cybernetics and its capability to guide organisations in times of instability and change while facilitating resilience and adaptation through the management of variety.

This chapter focuses on “healthy-sick” organizations. We define them as those organizations that appear to be healthy to the outside world but are sick at their core. We identify and discuss, in detail, singular attributes of healthy-sick organizations and their path to failure. As senior organizational leaders are responsible for creating and maintaining the set of interactions that creates the healthy-sick phenomenon, our elaboration will necessarily focus on these leader(s). We conclude with a set of recommendations to mitigate the probability of organizations falling into the healthy-sick trap.

The aim of this paper is threefold: to provide a framework for a better understanding of the relationship between creativity, knowledge creation/sharing, and organizational change; to define the key elements at individual and collective level that may contribute to the development of organizational spaces that favour a climate for creativity and knowledge creation as precondition of “emergent change”; and to contribute to the development of a multi-perspective approach to creativity and knowledge creation in twenty-first century organizations.

The paper begins with a review of the emergent non-linear change theories and the change-related processes of knowledge creation. It uses the metaphor of dance to explore the relationship between emergent change and knowledge creation and sharing, and identifies the main factors that may impact this relationship.

The authors' framework suggests that the identified factors act as precondition to emergent change. These factors are critical for change management in organizations operating in today's chaotic environment.

The authors' framework suggests that the identified factors act as precondition to emergent change. These factors are critical for change management in modern organizations. The authors propose guidelines and provide examples how to manage work spaces and facilitate the organizational dance.

Even though the academic literature already offers some evidence about the role and the centrality of spontaneous change, this paper provides a systematic, multi-perspective approach to the understanding and management of social, cultural and individual characteristics of bottom-up organizational change, focusing on its fundamental aspects of creativity and knowledge creation.