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Given the continuing need to study service marketing adaptations that emerged in the wake of Covid-19, this paper aims to look at the formation and evolution of purchase groups (PGs) that arose in Indian gated communities during the pandemic and have continued functioning in the post-pandemic marketplace. Not only did these groups act as much-needed interstitial markets during a time of significant external disruption, but they also served as sites of value co-creation, with consumers collaborating with each other and with service providers.

Using a phenomenological research approach, the authors conducted 22 in-depth interviews with Indian consumers and small service providers to gather accounts of how PGs started and evolved with time. Subsequent data coding and analyses are conducted with NVivo 12.

Using the service ecosystem perspective, the authors illustrate seven distinct themes that capture the nuances of the formation and evolution of PGs. These consist of entrepreneurality, collectivity, and fluidity at the service ecosystem level, hybridity and transactionality at the servicescape level, and mutuality and permeability at the service encounter level.

This study provides an empirical and theoretically grounded account of a long-term service marketing adaptation that has persisted in the post-pandemic marketplace. This helps us address recent calls for such research while also adding to the work on value co-creation in collective consumption contexts and extant discourse on service ecosystems.

I examine Bogdanov’s notion of Tektology within the context of modern communication systems and political agendas.

The practicality of Tektology from the perspective of 21st century sensibilities.

I argue that, like the implications of creating a suitable environment in Red Star, the practicality of enabling tektology in the 21st century is unlikely.

Tektology was an idea created in the early 20th century and the social conditions of that era-especially in Russia. The work associated with it is Stafford Beers VSM – an idea of combining the two was suggested by Jackson in 2023. Clearly, the early ideas rely on the source material of that era which are taken within the context of now. A mixture of early 20th and 21st century references are referred to. To limit such a topic as this to the word limits of the journal necessitates reducing discussion, for example the link between Tektology and Happiness.

It is not possible to test these ideas in a practical sense. The discussion relies upon what Tektology proposes and the way in which ICT is used in the 21 century. The only practical attempt of using technology as a major control system is that of Beer’s Chilean project but Tektolgy was more ambitious; it was aimed at creating a new society. The paper can only relate to observations about the way ICTs are used and controlled presently

The paper highlights the way that communication platforms are used and controlled in western society and elsewhere.

While attempts have been made to link Tektology to modern communication technologies few consider it within the context of 21st century cultural, political and media experience.

This bibliometric mapping study aimed to provide comprehensive insights into the global research landscape of cybernetics. Utilizing the biblioshiny function in R Studio, we conducted an analysis spanning 1958 to 2023, sourcing data from Scopus. This research focuses on key terms such as cybernetics, cybernetics systems, complex adaptive systems, viable system models (VSM), agent-based modeling, feedback loops and complexity systems.

The analysis leveraged R Studio’s biblioshiny function to perform bibliometric mapping. Keyword searches were conducted within titles, abstracts and keywords, targeting terms central to cybernetics. The timespan, 1958–2023, provides a comprehensive overview of the evolution of cybernetics-related literature. The data were extracted from Scopus to ensure a robust and widely recognized source.

The results revealed a rich and interconnected global research network in cybernetics. The word cloud analysis highlights prominent terms such as “agent-based modeling,” “complex adaptive systems,” “feedback loop,” “viable system model” and “cybernetics.” Notably, the journal Kybernetes has emerged as a focal point, with significant citations, solidifying its position as a key source within the cybernetics research domain. The bibliometric map provides visual clarity regarding the relationships between various concepts and their evolution over time.

This study contributes original insights by employing advanced bibliometric techniques in R Studio to map the cybernetics research landscape. The comprehensive analysis sheds light on the evolution of key concepts and the global collaborative networks shaping cybernetics research. The identification of influential sources, such as Kybernetes, adds value to researchers seeking to navigate and contribute to the dynamic field of cybernetics. Furthermore, this study highlights that cybernetics not only provides a useful framework for understanding and managing major economic shocks but also offers perspectives for understanding phenomena in various fields such as economics, medicine, environmental sciences and climate change.