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Our Mi’kmaq and Anishinabe Elders, Sister Dorothy and Florence, remind us of the centrality of family in our lives and who we are becoming. When children are taken away from their families and familial contexts the suffering endured by the children, parents, family members, and community is unbearable. This removal of Aboriginal children from families, communities, and the places they knew was unnecessary. Aboriginal people have always known what they want for their children: “We all agree that respect is one of the foundations of what defines our values of our people.” This teaching of respect given to us by the Elders has sustained us in the past and in the present. These teachings will continue to sustain us into the future. The stories of our parents have sustained us too. When our mothers and fathers urged us to not lose our languages they were reminding us of who we are and where we come from. In this way they were giving us a legacy of being proud of our language, of our traditions, and of our ways of being Aboriginal people. It is as we claim and reconnect with these stories of the Elders and our ancestors that we know ways forward (Archibald, 2008; Cajete, 2001; Restoule, 2000).

Examines the environmental innovations of several progressive businesses, including Ben & Jerry′s and the Body Shop, in the areas of products, processes, and campaigns to save the planet. Discusses how the green consumer market, copy‐cat competitors, infrastructure development, employee motivation, and interorganizational partnerships factor into these firms′ environmental agendas. Pays special attention to why these firms emphasize environmentalism in their business strategy and corporate culture. Reviews some of the value‐laden issues posed by aggressive environmentalism – such as the risks associated with self‐promotion, dominance of one group′s values over another′s, and the durability of environmentalism in the face of business downturns. Closes with a roster of future research questions.

Gina Vega interviews Jerry Ellis, Founder and CEO, Building #19