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The purpose of this paper is to offer original ideas into a potential future cannabis industry in the UK. This paper presents novel approaches regarding the potential existence of cannabis for the tourism industry. It presents an idea in which the UK Government could produce, distribute and control the industry. The proposed idea presents a scheme in which the UK could encourage regional tourism (inclusive to domestic and international travellers) through a controlled but innovative cannabis market scheme. This paper presents a future scenario aiming to encourage dialogue and critique, at a time when attitudes to cannabis are changing.

This research takes a scenario narrative approach in presenting and exploring a potential future cannabis market in the UK. The importance of narrative writing as a method is recognised by Lindgren and Bandhold (2009), who identify the significance in telling a story to the reader. Taking a pragmatic approach, embracing diverse philosophical methods, this research explores past and current trends via a mixture of secondary data sources to create and present a scenario narrative of the future.

This paper identified that trends in legalising cannabis for cultivation, medical and recreational purposes continue to become more liberal globally. However, cannabis laws mainly focus on the use for residents. Consequently, domestic tourism markets have the potential to grow. However, there is limited consideration regarding the potential for international tourism cannabis markets. Thus, the findings of this research are based on the potential for the UK to implement and promote a cannabis industry for international travellers.

This paper offers original ideas in exploring a future cannabis market in the UK, one where regional tourism is considered. The paper presents a novel approach that encourages domestic and international tourists to engage with the cannabis industry by navigating a well-managed, local approach to supplying cannabis in the UK.

This study aims to examine smallholder farmers’ perceptions toward the adoption of climate-smart agriculture (CSA) in smallholder farmers in the Upper Blue Nile Highlands of Ethiopia. Available research focused on profitability and economic constraints alone, disregarding the farmers’ perception of the adoption of CSA innovations. There is relatively little empirical work on farmers’ perceptions of innovations. Hence, a critical research gap that will strengthen CSA innovation research and practice includes understanding farmers’ perceptions about CSA innovations and how these perceptions interact with their adoption.

A cross-sectional household survey was conducted among 424 smallholder farmers selected from five agro-ecosystems. A structured questionnaire was used to collect primary data and a review of literature and documents was used to collect secondary data. The study used a multivariate probit model to examine perception factors affecting the likelihood of adopting multiple CSA innovations. The dependent variables were eight CSA innovations, while the independent variables were crafted from the three pillars of CSA.

Major CSA innovations adopted by farmers include improved variety, crop residue management, crop rotation, compost, row planting, soil and water conservation, intercropping and agroforestry. Farmers’ perception toward CSA innovations includes: CSA innovations sustainably increase productivity and income; enhance soil fertility; diversify livestock feed and energy sources; reduce soil erosion, weed infestation and crop failure; enhance soil organic matter, reduce chemical fertilizer use and rehabilitate land. Farmers’ positive perceptions of the benefits of CSA innovations for increasing crop productivity, reducing agricultural vulnerability to climate change and lowering farm greenhouse gas emissions have boosted adoption.

Farmers’ perceptions toward CSA innovations must be enhanced to increase the adoption of CSA innovations in the smallholder agriculture system. The CSA innovation scale-up strategies should focus on farmers’ perception of CSA innovation benefits toward food security, climate change adaption and mitigation outcomes. Awareness of CSA needs the close collaboration of public extension as well as local institutions such as farmers’ training centers.

The study adopts a multivariate probit model that models farmers’ simultaneous CSA innovation choices. Hence, this study contributes to the literature in four significant areas. First, it argues for differential treatment of the perception of smallholder farmers about innovations is needed. Second, it recognizes the interdependence of the adoption of innovations. Third, it directly assesses the farmers’ perception, while others use proxies to measure it. Finally, there are limited or no studies that address the perception of innovations within the lens of adopter perception theory.