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Article
Publication date: 1 June 2005

David C. Wyld, Michael A. Jones and Jeffrey W. Totten

Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security.

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Abstract

Purpose

Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security.

Design/methodology/approach

Draws upon academic and trade literature to provide a current overview of developments in the implementation of RFID technology in commercial aviation, particularly focusing on Delta Airlines, an industry leader in the USA in the testing and development of RFID systems for improved operations in baggage handling.

Findings

Though RFID technology is experiencing widespread adoption across many industries, commercial aviation seems poised to be a leader in its full‐scale adoption in practice. RFID technology demonstrates distinct advantages over the currently used barcode system for baggage handling.

Practical implications

This paper shows how RFID technology can improve customer service though better operational efficiency in baggage handling, which has been demonstrated to be an integral component of an airline's customer service equation. Academicians and marketing professionals should both be aware of developments with RFID technology. It is of particular importance in the airline sector, as improved accuracy of baggage handling can enable air carriers to close an important service‐delivery gap in an increasingly turbulent operating environment.

Originality/value

Little is published in the academic literature about this timely topic. Most of the published information available is from corporate or commercial sources, and is presented in such formats as white papers. This paper is a companion piece to the review of RFID in UK retailing by Jones et al. in this issue.

Details

Marketing Intelligence & Planning, vol. 23 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 June 2006

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1923

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The article provides valuable insight into how RFID technology can help reduce the amount of mishandled baggage within the US airline industry. A description of RFID is provided, and the author points out the advantages it holds over the existing method of using barcoding to track luggage. A case study of Delta Air Lines perfectly illustrates many of the issues raised. Several potential uses of RFID are discussed, and the author offers some speculation about future developments.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Original/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 22 no. 6
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 13 November 2017

William P. Smith

This paper aims to (a) summarize the legal and ethical foundations of privacy with connections to workplace emails and text messages, (b) describe trends and challenges related to…

Abstract

Purpose

This paper aims to (a) summarize the legal and ethical foundations of privacy with connections to workplace emails and text messages, (b) describe trends and challenges related to “Bring Your Own Device” (BYOD), and (c) propose legal and nonlegal questions these trends will raise in the foreseeable future.

Design/methodology/approach

Based on a review of legal cases and scholarship related to workplace privacy, implications for BYOD practices are proposed.

Findings

Primarily due to property rights, employers in the USA have heretofore been granted wide latitude in monitoring employee communications. The BYOD trend has the potential to challenge this status quo.

Originality value

BYOD programs present discernable threats to employee privacy. Attention is also directed toward contributing elements such as wearable technology, cloud computing and company cultures.

Details

Journal of Information, Communication and Ethics in Society, vol. 15 no. 4
Type: Research Article
ISSN: 1477-996X

Keywords

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