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Book part
Publication date: 29 November 2012

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Disaster by Design: The Aral Sea and its Lessons for Sustainability
Type: Book
ISBN: 978-1-78190-376-6

Content available
Book part
Publication date: 19 December 2017

Karin Klenke

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Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

Open Access
Book part
Publication date: 19 November 2020

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The Impact of Global Drug Policy on Women: Shifting the Needle
Type: Book
ISBN: 978-1-83982-885-0

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Book part
Publication date: 20 June 2017

David Shinar

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

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Book part
Publication date: 25 July 2019

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Strategies for Facilitating Inclusive Campuses in Higher Education: International Perspectives on Equity and Inclusion
Type: Book
ISBN: 978-1-78756-065-9

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Book part
Publication date: 19 December 2016

Radha R. Sharma and Sir Cary Cooper

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Executive Burnout
Type: Book
ISBN: 978-1-78635-285-9

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Article
Publication date: 1 March 2016

Alka Gupta, Jerry Chen and Vishal K. Gupta

Studies of entrepreneurial orientation tend to merge its three components‐proactiveness, risk-taking, and innovativeness‐into a monolithic construct and analyze its relationship…

1644

Abstract

Studies of entrepreneurial orientation tend to merge its three components‐proactiveness, risk-taking, and innovativeness‐into a monolithic construct and analyze its relationship with firm outcomes at one point in time. This has resulted in knowledge voids related to the relative importance of the different components, their specific effect on value created by the firm, and their evolution over time. The present study links each component of entrepreneurial orientation to economic value creation using a longitudinal dataset. Results provide support for hypothesized relationships. Implications and avenues for future research are discussed.

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New England Journal of Entrepreneurship, vol. 19 no. 2
Type: Research Article
ISSN: 2574-8904

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Book part
Publication date: 1 May 2018

Emmanuel Mogaji

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Emotional Appeals in Advertising Banking Services
Type: Book
ISBN: 978-1-78756-302-5

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 March 2016

William Wales and Fariss-Terry Mousa

This study presents evidence concerning the effects of affective and cognitive rhetoric on the underpricing of firms at the time of their initial public offering. It is suggested…

2128

Abstract

This study presents evidence concerning the effects of affective and cognitive rhetoric on the underpricing of firms at the time of their initial public offering. It is suggested that firms that use less affective, and more cognitively oriented discourse in their IPO prospectus will experience better underpricing outcomes. We examine these assertions using a sample of young high-tech IPO firms where investors rely on prospectuses as accurate and informative firm communications. Results from a robust five-year time span observe initial support for the hypothesized effects. Moreover, the signaling of a higher degree of entrepreneurial orientation in the firm prospectus is found to worsen the negative effects of affective discourse

Details

New England Journal of Entrepreneurship, vol. 19 no. 2
Type: Research Article
ISSN: 2574-8904

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