Search results

This study employs creative strategies to contentanalyse Super Bowl commercials from 2001 to 2009, focusing specifically on message strategies. The findings aim to answer four research questions. What are the message strategies commonly employed in Super Bowl commercials? What are the trends of the message strategies employed in Super Bowl commercials over time? What are the relationships between the message strategies and the commercial likeability? What are the specific roles played by the high- vs. low-involvement product categories?

Modern complex integrated circuits require more input/output connections and operate at faster switching speeds and higher power levels than was the case before LSI and VLSI devices. As a result, there is a need for packages with high electrical conductivity, low dielectric constant, high thermal conductivity, precise line resolution and low unit cost. Ideally, it should also be possible to include resistors and for the package to be manufactured in‐house for maximum control. Multilayer printed circuit boards, complex multilayer hybrid circuits and high temperature co‐fired ceramic packages have been used to accomplish the interconnection of complex ICs. A new technology has been developed which combines the benefits of thick film with the processing advantages of co‐fired ceramic. The thick film process begins with a bare substrate, usually 96% alumina, upon which gold, silver alloy or copper metallisation, and screen‐printable dielectric paste are applied. Processing is a series of printing and firing operations; the firing temperature is usually between 800°C and 1000°C. Interconnecting vias are typically formed by screen printing and are usually a minimum of 250 ?m (10 mil) in diameter. The high temperature co‐fired approach uses no substrate. Printing of tungsten, molybdenum or molymanganese metallisation is carried out on alumina tape dielectric. The vias are formed by mechanical punching and are typically a minimum of 200 ?m (8 mil) in diameter. A single firing is performed in a special atmosphere, usually at 1500°C. This paper describes a new materials system which consists of a tape dielectric and gold, silver and silver/palladium inner layer and via fill conductor compositions. Circuits and packages made with the system are fired in an air atmosphere in standard thick film furnaces and are compatible with other conventional thick film materials. The process for making these parts is described and critical process parameters are identified. The results of reliability testing under temperature, humidity and bias are discussed and supporting microstructural analysis is presented.

The increasing complexity of hybrid circuits has led to a need for a reliable multilayer system. As well as reliability, the manufacturer will, of course, also attach considerable importance to material and production costs. Until now, thick film multilayer applications have been limited by the inability of existing technology to reduce their susceptibility to galvanic effects occurring between individual conductive layers during fabrication. Now, however, this company has developed a multilayer dielectric which prevents metal migration. The system is supported by conductor and resistor systems.

Aims to identify standards set for job evaluation and assess the use of job evaluation by its executors.

Before examining the Employment Tribunals’ approach, focuses on research already undertaken with a view to assessing job evaluation methods as an approach to achieve pay equity. Examines the establishment of standards set by case law and goes on to consider the way in which job evaluation methods have been used in employment tribunal cases, how the standards apply, and whether there are wider issues being considered.

Finds that in addition to determining equal pay, in some cases job evaluation has acted as a barrier or weapon against those making such a claim. The standards set for job evaluation appear to have been used variably in determining that the jobs are not equal in value under the guises of no reasonable grounds, material factor defences and in Tribunal decision making.

Demonstrates that job evaluation as a tool can and does provide the means of assessing jobs to make an equal value decision. However, at times it appears not be used, thoroughly or methodically.

American sociology has long been concerned with the social conditioning of American character, particularly with regard to caring for others. This interest can be traced to Alexis de Tocqueville's Democracy in America (1899[1838]) in which he reflected on how democratic participation in government and voluntary associations in the 1830s shaped the American character. Tocqueville believed that participation in social institutions, and especially voluntary societies, balanced the potentially excessive individualism he observed in the United States. David Riesman's The Lonely Crowd: A Study of Changing American Character (1950) picked up similar themes in an exploration of the isolation of the individual within modern society. These concerns reached a broad audience more recently in Robert N. Bellah, Richard Madsen, William M. Sullivan, Ann Swidler, and Steven M. Tipton's Habits of the Heart: Individualism and Commitment in American Life (1985) in which the authors argued that the scale had swung in favor of individualism at the expense of commitment to the social good. Robert Wuthnow (1991) addressed these issues again in Acts of Compassion: Caring for Others and Helping Ourselves, in which he explored how in volunteer work, Americans attempted to reconcile compassion with individualism. These studies, primarily focusing on white, middle‐class Americans, have laid the groundwork for an exploration of the social nature of the American character within the context of caring for others.

A month or so after the Stresa meeting, the French ISHM chapter, organising a session on ‘Gallic inks’ (!), summoned me to deliver some comments on the 5th European Hybrid Microelectronics Conference. Although it was only a matter of interlude during this technical session, I felt the task quite a difficult one. It became a hazardous project when Brian C. Waterfield kindly asked me to let what is in fact a personal opinion—my personal opinion, standing back from my daily work—appear in Hybrid Circuits. I'll do my best.

The purpose of this paper is to provide an in‐depth understanding of the lived experience of sex discrimination from the perspective of women in the Wal‐Mart case and unravels the daily mechanisms through which sex discrimination takes place.

One hundred and ten in‐depth statements from women who are current and former employees of Wal‐Mart, describing in detail their work experience, were employed as the main source of data. We have carried out a detailed content analysis of these in‐depth interviews identifying the mechanisms of sex discrimination.

Findings identify the specific mechanisms through which sex discrimination takes place. In the context of the current sex discrimination case, the paper provides a rich body of evidence in unraveling the everyday mechanisms of sex discrimination. It observes that instead of individual events, at important thresholds, sex discrimination is a result of small, everyday acts and gendered assumptions, which often appear supportive and harmless.

The richness of the data provides the unique, empirical opportunity to observe the process in detail, but this paper focuses exclusively on the process, and the end‐results remain outside the scope of the paper.

The paper provides a very useful source of information and practical advice for women in the labor force in identifying the supportive, nice and harmless mechanisms and everyday experience of sex discrimination.

This paper exclusively focuses on the process and identifies the mechanisms of sex discrimination using a rich source of qualitative data. It offers empirical evidence in identifying the daily assumptions and everyday mechanisms of sex discrimination. Sex discrimination in the everyday lives are carried out in disguise of harmless, nice and often supportive behavior; therefore this paper offers explanations as to why many women stay in these exploitative jobs as long as they do.

The purpose of this paper is to examine whether gendered differences in occupational aspirations still appear when considering students with similar abilities who study competitively in the same achievement‐oriented educational setting.

The hypotheses stipulated an interaction between gender and year of study on students' career aspirations and on career‐style preferences. An interactive expression was constructed, multiplying gender by year of study (i.e. a female student in her freshman year, a female student in her senior year, and so on). A sequence of logistic regressions was used to test the hypotheses. The hypotheses were tested by cross‐sectional analysis of the data, using 802 valid questionnaires collected from a sample of 1,000 Israeli accounting students from the accounting programs at three institutions of higher learning.

It was hypothesized that differences between the sexes in occupational aspirations and career style preferences would evolve and increase with years of study and especially as students approached the end of the academic track. In other words, it was expected that an interaction between gender and year of study would affect students' occupational aspirations and career‐style preferences. The findings supported the hypothesis. In their freshmen year, the sexes shared a similar pattern of aspirations and goals. However, during their later academic years, females reduced their occupational aspirations and revealed a stronger preference for a convenient balance between work and other facets of life. Logistic regressions demonstrated the statistically significant effect of the interaction between gender and academic year on student occupational aspirations and career‐style preferences.

The study demonstrates the decrease in female students’ occupational aspirations during the educational period, and that encouraging young women to obtain male‐type professional education might be insufficient in order to eliminate inequality between the sexes.

This paper examines the career experience of Chinese male and female managers in an emerging socialist market economy. The paper is based on research carried out in a range of Chinese state‐owned enterprises. It explores managers’ attitudes toward their careers as a result of changes in enterprise governance, which limit promotion opportunities and reduce job security. In particular, this study investigates gender differences in coping strategies, when career expectations have been frustrated. The results and their implications for future studies of career experience are discussed.

The purpose of this paper is to develop a methodological approach to assist and prepare rural community members to make policy makers better aware of their information needs.

The methodological approach developed in this study both combines sequences of mapping presentations and small group discussions, based on ethnographic findings and climate change scenarios and also supports the integration of local and scientific knowledge in an effort to build upon local community members understanding of climate change. Participatory mapping sessions are designed and implemented in three rural communities of the Canadian prairies.

The application of the methodological approach developed in this study results in a set of rural community recommendations, relevant to policy makers, in an effort to ameliorate the potential future impacts of climate change at the local community level.

The need for developing venues capable of integrating the multiple dimensions (e.g. social, economic, biophysical); the multiple realities (e.g. rural community members, scientific community members); and the multiple modes of inquiry (e.g. qualitative, quantitative) involved in climate change vulnerability and adaptation.