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This chapter suggests that the key to entrepreneurial success lies in the ability to maintain trust-based networks and respect social norms. In elaborating this proposition, this chapter draws on the results of an exploratory study of 30 Nigerian traders to demonstrate how using an ‘institutional’ lens provides new insights into the influence of trust and indigenous norms on entrepreneurial behaviour. The concept of morality which presupposes an understanding of entrepreneurial behaviour is introduced to offer a supple and adaptable explanation for how actors rely on social norms to build trade networks. At the centre, trust was found to be indispensable to networks relationships and necessary for enforcing sanctions. The results facilitate a rich understanding of how a range of trust-based networks relationships and hybrid indigenous norms underpin entrepreneurial behaviour in Nigeria. The study contributes by providing well founded insights into the entrepreneurship within an African context.

Purpose: The world has been impacted distinctively by the Covid-19 outbreak. The economic recession in 2020 and 2021 is predicted to become the most intense since World War II. This chapter explores the effects of the Covid-19 epidemic crisis on entrepreneurship and different activities, emphasizing developing economies.

Design/methodology/approach: The work aims first on the major crises that could impact entrepreneurial activity triggered by the pandemic. The authors briefly study the literature on the previous health crisis and its impacts on entrepreneurship. Then, under Covid-19, the authors illustrated the navigational prospects for creativity and entrepreneurship.

Findings: Our research indicates that the pandemic’s impact on creativity and entrepreneurship would be adverse but not hugely harmful. A new opportunity ecosystem under COVID-19 is respected and researched for innovation and entrepreneurship. Simultaneously, the incentives provided by the COVID-19 pandemic for consumer e-commerce adoption in Saudi Arabia are being addressed.

Originality/value: This is probably the first chapter of the book focusing on the impact on the Covid-19 pandemic entrepreneurship. It directly discusses the effects of the Covid-19 pandemic on both the global economy and entrepreneurship dynamics. It also recommends fascinating future-oriented, relevant research areas about helping entrepreneurs solve it and what new prospects are developing for them.