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Since the emergence of a coronavirus disease (2019-nCoV) in December 2019, the whole world is in a state of chaos. Isolation strategy with quarantine is a useful model in controlling transmission and rapid spread. As a result, people remained at home and disrupted their outside daily activities. It led to the closure of educational institutes, which is a source of many students to cope with numerous personal and familial issues. This study aims to focus on exploring the relationships and potential mediational pathways between mental health problems, illness perception, anxiety and depression disorders.

The study incorporated snowball sampling techniques through a cross-sectional, Web-based survey and recruited 500 students from different universities of twin cities, Rawalpindi and Islamabad from March 23 to April 15, 2020, during the coronavirus outbreak lockdown. The study used four instruments, Beck Depression Scale, Beck Anxiety Inventory, Revised Illness Perception Questionnaire and The Warwick-Edinburgh Mental Well-being Scale for assessing depression, anxiety, illness perception and mental health disorders.

The findings indicated normal (43.2%), mild (20.5%), moderate (13.6%) and severe (22.7%) levels of anxiety prevalence in students. Results specified a normal (65.9%), mild (9.10%), moderate (9.12%) and severe (15.90%) depression prevalence and findings stipulated that anxiety disorder prevalence was higher than depression disorder. The correlational results specified a negative and significant relationship between mental health, illness perception, anxiety and depression symptoms. The multiple regression analysis stated that anxiety and depression disorders mediated the relationship between mental health and present illness perception. The perception of illness exhibited a relation to depression and anxiety disorders.

The study proposed a model to address mental health problems during the lockdown. The (2019-nCoV) illness perception developed mental disorders, including anxiety and depression, which has declined individuals’ mental health. There is an urgent need for ongoing clinical examination and management to address psychological disorders and findings suggest assessing mental health to combatting the pandemic worldwide. Findings recommend developing strategies to promote mental health-care facilities during COVID-19 wide-ranging disasters. These results highlight the impending importance of devising strategies to treat mental health problems.

This study aims to explore the indigenous needs of married women in Pakistan due to the public health challenges they face due to marital conflict. The research focuses on investigating psychometric properties and cross-cultural validation of the revised dyadic adjustment scale’s (RDAS) Urdu translated version to assess marital relationship quality between married madrassa and non-madrassa women. The study examines empirically validated two-factor model (RDAS) between married madrassa and non-madrassa women (Busby et al., 1995; Hollist et al., 2012; Isanezhad et al., 2012; Christensen et al., 2006) and (Bayraktaroglu and Cakici, 2017). These studies approach including consensus, satisfaction and cohesion.

The investigators executed the study into two phases: a pilot test and the main survey.

The pilot study's findings specified that the Urdu translated version of the revised DAS indicated a decent internal consistency (a = 0.70). The overall revised DAS maintained a stronger test-retest correlation and tested it over 15 days (r = 0.95). The main study recorded 300 respondents' responses from madrassa and non-madrassa married women using a purposive sampling approach and recruited them from the locality of various madrassas and housing societies of Islamabad, Azad Kashmir and Rawalpindi, Pakistan. The study findings showed higher intercorrelations between total and subscales of the revised DAS. It further compared the groups with a multi-group confirmatory factor analysis (CFA) method and examined the revised DAS structure in married madrassa and non-madrassa women.

This study contributes to scientific knowledge and helps develop and validate indigenous cross-cultural instruments to examine marital life quality. It offers practical and reliable information about Pakistani couples' emotional attachment and marriage adjustment issues.

The study applied a three-factor solution, and it demonstrated a robust factorial validity in the context of Pakistani culture, which is a novel contribution to the literature.

The purpose of this study is to examine job engagement and creativity of employees in the hospitality industry of Pakistan as outcomes of empowering leadership through the mediating role of creative self-efficacy.

An electronic survey was conducted to collect data from 373 employees of food-chain restaurants in Pakistan. The data was analyzed by applying structural equation modeling (SEM) through Smart PLS 3.

Results indicated that empowering leadership has a positive association with job engagement and employee creativity in the hospitality industry. Further, creative self-efficacy has been found as mediating the relationship of empowering leadership with job engagement and employee creativity.

The study has substantial implications for the employees, managers and organizations of the hospitality industry as well as for the scholars of services industry research.

This paper seeks to explore the influential role of religion in developing a nations brand and discusses the possibility of re-positioning the brand Pakistan as a “Sufi country” that is coherent with the cultural values and social realities of the country.

The paper follows a case study approach in delineating the image problem encountered by Pakistan and describing how governments in Pakistan related country branding efforts with the religious sentiments to foster their motives. This paper also follows an inductive approach in making a theoretical explanation about promoting Pakistan's image as a “Sufi country”.

The negative image of Pakistan is gaining worldwide currency due to the absence of proactive management by government and relevant stakeholders. Pakistan as a Sufi brand has a potential to grow into a strong country brand. Branding Pakistan as a Sufi country would not only pave the way for forming a different set of associations that would be positively contradictory to the current militancy and extremism oriented perceptions associated with Pakistan, but it would also benefit her as a tourism destination.

This paper is basically a policy recommendation regarding the reconstruction of brand Pakistan around the Sufi theme that is fairly consistent with the prevailing disposition of Pakistani society, in contrast to the current image of Pakistan cultivated in the World's media as a country with the terrorist roots. With thousands of Sufi Khanqahs, tombs and shrines spread throughout the country conforming to the ancient Islamic architecture with shades of Mughal artifacts presents with a significant ‘spiritual tourism’ opportunity provided with proper management and planning.

The present study makes significant contribution to the theory of nation's branding by discussing the potential role of religion in developing a nation's brand, a topic that hasn't been profoundly inquired. Moreover it discusses the reputation management of a country brand in a crisis, a topic that hasn't been adequately studied.