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Article
Publication date: 27 September 2023

Rui Martins, Luis Farinha and João J. Ferreira

This study aims to obtain insights based on empirical evidence that identify the key drivers and obstacles that lead companies to (re)/enter markets and distinguish the different…

Abstract

Purpose

This study aims to obtain insights based on empirical evidence that identify the key drivers and obstacles that lead companies to (re)/enter markets and distinguish the different paths SMEs take. This also provides deeper insights into internationalisation, success, failure and the potential for the re-internationalisation of the SMEs.

Design/methodology/approach

The authors used a qualitative research methodology based on six case studies and with recourse to semi-structured interviews with the senior managers of exporting SMEs.

Findings

The results report that SMEs with major investments deployed in their internationalisation processes, through recourse to high levels of bank financing, in association with the COVID-19 pandemic period, were not able to successfully overcome the process of internationalisation and culminating in their own bankruptcies.

Originality/value

This study shows how, despite such failures, the attractiveness and reputation of the brand, supported by the strategic vision and perseverance of new investors (entrepreneurs), enabled the rebirth of the brands and opening the door to their re-entering international markets.

Meta

Este estudio pretende obtener perspectivas basadas en pruebas empíricas que identifiquen los motores y obstáculos clave que llevan a las empresas a (re)/entrar en los mercados y distinguir los distintos caminos que siguen las PYME. Asimismo, se profundiza en la internacionalización, el éxito, el fracaso y el potencial de reinternacionalización de las PYME.

Diseño/metodología/enfoque

Los autores utilizaron una metodología de investigación cualitativa basada en seis estudios de casos y con recurso a entrevistas semiestructuradas con altos directivos de PYME exportadoras.

Conclusiones

Los resultados informan de que PYMEs con grandes inversiones desplegadas en sus procesos de internacionalización, a través del recurso a altos niveles de financiación bancaria, en asociación con el periodo de pandemia COVID-19, no fueron capaces de superar con éxito el proceso de internacionalización y culminaron en sus propias quiebras.

Originalidad/Valor

Este estudio muestra cómo, a pesar de tales fracasos, el atractivo y la reputación de la marca, apoyados por la visión estratégica y la perseverancia de los nuevos inversores (empresarios), permitieron el renacimiento de las marcas y abrieron la puerta a su reentrada en los mercados internacionales.

Objetivo

Este estudo procura obter insights com base em evidências empíricas que identifiquem os principais drivers e obstáculos que levam as empresas a (re)/entrar nos mercados e distinguir os diferentes caminhos percorridos pelas PME . Isso também fornece insights mais profundos sobre internacionalização, sucesso, fracasso e o potencial para a re-internacionalização das PMEs.

Design/metodologia/abordagem

Os autores utilizaram uma metodologia de investigação qualitativa baseada em seis estudos de caso e com recurso a entrevistas semiestruturadas a quadros superiores de PME exportadoras.

Resultados

Os resultados dão conta de que as PME com grandes investimentos efetuados nos seus processos de internacionalização, através do recurso a elevados níveis de financiamento bancário, em associação com o período de pandemia COVID-19, não conseguiram ultrapassar com sucesso o processo de internacionalização e culminando na sua própria falências.

Originalidade/Valor

Este estudo mostra como, apesar de tais falhas, a atratividade e a reputação da marca, apoiadas na visão estratégica e na perseverança de novos investidores (empreendedores), permitiram o renascimento das marcas e abriram as portas à sua reentrada nos mercados internacionais.

Article
Publication date: 28 February 2023

Isabel Maldonado, Carlos Pinho, Carla Lobo and Luis Pacheco

This study aims to analyse the relationship between the internationalisation performance of the company and, on the one hand, the factors that determine the internationalisation…

Abstract

Purpose

This study aims to analyse the relationship between the internationalisation performance of the company and, on the one hand, the factors that determine the internationalisation strategy and, on the other hand, the factors considered as inducers of this internationalisation process. The purpose of this study is to relate the determinants and inducing factors of the internationalisation process with the performance of internationalised companies, trying to assess how these determinants and these factors contribute to better performance.

Design/methodology/approach

The authors sent out a questionnaire to Portuguese exporting companies, containing questions regarding determinant factors associated with both the characteristics of origin market and target market of the internationalisation process and internationalisation inducing factors. The questionnaire results were subjected to a regression analysis.

Findings

The results indicate a positive relationship with the characteristics of the domestic market, more specifically with the need to reduce and diversify risk and the need to win new markets and consumers. Regarding the characteristics of the foreign market, there is a positive relationship with the determinants: follow customers and favourable perspectives of growth in the new market. In relation to the internationalisation inducing factors, those factors that the entrepreneur recognises as the triggers of the internationalisation strategy, the researchers found the existence of a positive relationship with formal and informal contact networks, as well as specific employee skills, international experience and strong propensity for entrepreneurship and risk-taking.

Research limitations/implications

This study presents some limitations. On the one hand, the fact that the authors used the questionnaires, which seemed to be the most adequate approach, brings as a drawback the reduced number of answers. Further collection is in order to increase the sample under study. On the other hand, the literature presents different approaches that may be tested as well as the possibility of including other types of variables that the researchers will address in future studies.

Originality/value

By analysing the relationship between company performance in the internationalisation process and the factors that determine and induce this internationalisation process, this study seeks to identify which factors entrepreneurs should favour and strengthen to obtain a better performance in the internationalisation process. In addition, the authors use the concept of inducing factors that represent the firm's characteristics that trigger the internationalisation strategy. In a complementary perspective, the authors intend to contribute to the identification of the factors that new Portuguese entrepreneurs should pay more attention to, when starting their internationalisation process and that will improve their performance.

Details

Journal of Organizational Change Management, vol. 36 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 15 December 2020

Mara Franco and Raquel Meneses

The main purpose of this research is to understand if customers from countries with alleged similar culture expect services dimensions equally and to understand the level of…

Abstract

Purpose

The main purpose of this research is to understand if customers from countries with alleged similar culture expect services dimensions equally and to understand the level of proximity among those countries.

Design/methodology/approach

Quantitative methodology was used to test the level of proximity in customers' expectations about a service among different countries with alleged similar cultural patterns and if these customers share similar expectations about a set of service dimensions. This transnational research regarded the hotel service and data were collected from ten Latin countries: Portugal, Spain, France, Italy, Romania, Brazil, Mexico, Uruguay, Bolivia and Chile. About 1262 customers answered a questionnaire about their expectations about service dimensions of the hotel service.

Findings

Findings show that Latin customers' expectations about services are not equal and that there is a low level of proximity or similarity of customers' expectations about service among Latin countries.

Research limitations/implications

Research was applied in one group of Latin countries that revealed a low level of proximity of customer's expectations about the hotel service. Further attempts should be made to expand research to additional Latin countries in order to allow understanding if the proximity level rises, decreases or maintains.

Originality/value

The major contribution was to use a cross-cultural approach to understand the level of proximity between the Latin countries in terms of customer's expectations about service dimensions, as these countries are frequently clustered into one group and customer's expectations are presumed to also be similar.

Article
Publication date: 18 June 2019

Kelly Patricia Murillo, Eugénio Rocha and Maria Fernanda Rodrigues

The purpose of this paper is to measure and compare the technical efficiency of construction companies in seven European countries: Austria, Germany, Hungary, Italy, Poland…

Abstract

Purpose

The purpose of this paper is to measure and compare the technical efficiency of construction companies in seven European countries: Austria, Germany, Hungary, Italy, Poland, Portugal and Spain, during the 2008–2015 period. The analysis involves nine sectors grouped into three divisions: construction of buildings (F41), civil engineering (F42) and specialized construction activities (F43), by NACE classification.

Design/methodology/approach

Multidirectional efficiency analysis was adopted to investigate the levels of efficiencies, the differences in those levels and the possible causes of such differences by further defining two new indices.

Findings

It showed that F43 is the most efficient division during the study period, followed by F42 and F41. The sectors/countries with less efficiency are: construction of roads and railways/Poland, construction of other civil engineering projects/Hungary, demolition and site preparation/Poland, other specialized construction activities/Portugal. Globally, the development of building projects sector uses resources in the most inefficient way and there was a drop in the efficiency in 2011 and 2013, showing a delay in the crisis impact. After 2010, civil engineering projects required a substantial effort to access resources. Other features regarding (in)efficiency were further identified.

Originality/value

The analysis was conducted with one of the most effective techniques in frontier analysis. The first introduced index allows for comparing efficient/inefficient subgroups, and the other index measures the resource acquisition effort, allowing a better comparison along years. The study provides a good understanding of the performance of the construction industry and indirectly exposes the strategies to overcome the crisis, through the identification of the inputs/outputs which are well/badly used.

Details

Engineering, Construction and Architectural Management, vol. 26 no. 8
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 18 April 2016

Jase R Ramsey, Livia Barakat, Matthew C. Mitchell, Thomas Ganey and Olesea Voloshin

The purpose of this paper is to provide evidence that firms that are more committed to internationalization, systematically differ from firms that are less committed to…

Abstract

Purpose

The purpose of this paper is to provide evidence that firms that are more committed to internationalization, systematically differ from firms that are less committed to internationalization in their future intention to engage in foreign direct investment (FDI). The authors analyzed data from 42 large Brazilian multinational enterprises (MNEs) and found that results support previous research on the degree of satisfaction with prior internationalization efforts and future intent to internationalize, such that the relationship between the two is positive. Yet contrary to existing literature, the degree to which a firm was committed to internationalization has a negative influence on the positive relationship between satisfaction and intent.

Design/methodology/approach

All Brazilian firms that have entered foreign markets via FDI were surveyed to measure the firm’s: intent to internationalize; satisfaction with prior internationalization; and commitment to internationalization. Intent to internationalize is future based while both satisfaction and commitment reflect previous year’s activities. The potential response pool included publically traded companies listed on the Bovespa (São Paulo Stock Exchange) and private limited companies (Ltda.). The authors conducted a hierarchical moderated regression analysis to test the moderating effect of commitment to internationalization on the relationship between international satisfaction and intent to internationalize.

Findings

This study adds to the literature by examining how past international satisfaction and commitment affect the future intent to internationalize for large Brazilian MNEs. The results confirm that the degree of past satisfaction regarding a firm’s international business is positively related to the firm’s future intent to internationalize. However, the results diverge from past research in two important ways. First, contrary to the organizational behavior literature, past commitment to internationalization does not have a significant relationship with future intention to internationalize. Second, the results show the relationship between satisfaction and intent is weakened by a high degree of international commitment.

Research limitations/implications

A limitation of this study is the small sample size. While it encompasses the vast majority of large MNEs in Brazil, the authors still do not have enough data points to test more hypotheses such as the effects of firm size, number of countries the firm is in, and age of the firm. Future studies should attempt to expand the work done here by examining these effects. Another limitation of this study is that it is based on solely one country; Brazil. Future studies should attempt to replicate these findings in other emerging market countries.

Practical implications

These results have three main managerial implications. First, international strategists analyzing the trajectory of a firm’s future intentions to internationalize should focus on how satisfied the firm has been with its past efforts. Second, managers should not assume that just because their firms have a large presence abroad that this will subsequently lead to future plans to internationalize. Finally, for emerging market MNEs in a period of the financial crises, committing more to internationalization may reduce the positive relationship between satisfaction and intention.

Originality/value

The purpose of this study is to add to the small but growing work on large MNEs from Brazil in order to better understand their internationalization strategies. While there are literally hundreds of articles investigating the individual-level relationship between satisfaction and the intent to do something, there are a dearth at the firm level (see Wood et al., 2011, as a notable exception). The authors therefore attempt to extend the literature on internationalization by discussing how satisfaction at the firm level affects a firm-level decision.

Details

International Journal of Emerging Markets, vol. 11 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

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