Search results

Building on contingency theory, this paper aims to investigate the extent to which the “4Ps international adaptation strategy” and internationalization intensity shape the servitization–profitability relationship.

The authors use primary (survey) and secondary (archival) data to perform multiple regression analysis.

The results indicate a positive relationship between servitization and profitability, and international intensity strengthens this association. The effects, however, are not consistent across the 4Ps – the price international adaptation strategy strengthens the positive relationship between servitization and profitability, while product and place international adaptation strategies weaken that relationship.

The findings have implications for the role of international intensity and the 4Ps in the marketing servitization context.

The study provides guidance for small firms in realizing higher performance by leveraging the 4Ps in the servitization context. Counter to expectations, placement and product lead to lower performance with increasing servitization, whereas price strengthens this relationship. The study adds to the international industrial management and marketing literature, providing evidence that contingency factors such as international marketing mix adaptation/standardization strategies moderate the servitization–profitability relationship.

This paper explores the potential that block teaching offers to enhance employability in the context of large-scale classes. It suggests that block teaching, with its condensed structure, necessitates curriculum innovation, fosters participatory learning and peer-to-peer networking, and has been shown to increase student focus and enhance engagement and attainment, especially amongst diverse learners. As these are the same challenges that large-scale teaching faces, it is proposed that intensive modes of delivery could be scaled up in a way that may help to mitigate such problems as cohorts in business schools continue to increase in size.

The paper is based on secondary research and provides an overview of literature that looks at block teaching, followed by that which explores the challenges of large-scale teaching contexts. It compares and contrasts the gaps in both to suggest a way that they could be combined.

The paper provides key insights into changes in the contemporary landscape of teaching within UK business schools, which have seen increasingly large cohorts and draws out the key strengths of intensive modes of delivery, which include helping students to time manage effectively, encouraging curriculum innovation and the creation of participatory learning opportunities as well as providing closer personal relationships between students and staff. Outlining some of the well-documented issues that can arise when teaching larger cohorts, the paper suggests that scaling up blocked delivery may offer a new way help to overcome them.

Because of the chosen research approach, the research results are subject to generalisation. Therefore, researchers are encouraged to test the proposed propositions in large-scale teaching scenarios.

This paper includes implications for the development of innovative modes of teaching in the context of large cohorts, an experience that is increasingly common amongst British business schools and beyond.

This paper brings together two bodies of literature for the first time – that of intensive modes of teaching and that focuses on large-scale teaching contexts – for the first time to show how the former may help to overcome some of the key issues arising in the latter.

The nexus of transport and tourism is critical to the 2021 Glasgow Declaration which sets out the net zero by 2050 goal for global tourism in the context of the Paris Agreement. Numerous small and medium-sized urban destinations (SMUDs) populated under one million are constrained by a limited capacity to manage visitor flows and increasing greenhouse gas (GHG) emissions. This paper aims to develop an analytical approach for urban practitioners, based on a case study in Taiwan, to identify the low-emission pathway and strategies for tourism passenger transport.

A GHG emissions assessment and scenario analysis were enabled by historical activity data from official sources and projected scenario data from the International Energy Agency. The scenarios were established based on the avoid-shift-improve framework for low-carbon transport.

To drive tourism passenger transport to a low-emission pathway compatible with the Paris Agreement goal, three low-carbon transport strategies, i.e. “Avoid,” “Shift” and “Improve,” shall be applied all together, with a focus on “improving” the efficiency of heavy-duty vehicles and rail transport. Meanwhile, alternative tourism and integrated transport policy packages could enhance demand-side management of visitors’ mobility, enabling the “avoid” and “shift” strategies.

Unlike most studies that have focused on large cities or small tourist areas, this paper addressed our knowledge gap regarding the low-emission pathway for tourism transport in numerous SMUDs compatible with a 1.5°C world. The proposed analytical approach can help policymakers assess effective strategies toward the targeted pathway.

This study aims to investigate the effect of the tourism sector on employment in 13 Mediterranean countries. In addition, the impact of economic growth and inflation rate, which are included in the analysis as control variables, on the employment rate are investigated.

For this study, data from 1995 to 2018 and the ratio of the employed population, the number of international tourist arrivals, the annual growth rate of real gross domestic product (GDP) and the annual percentage change in the Consumer Price Index (CPI) were used. First, the authors investigated the relationship between variables using the Autoregressive Distributed Lag (ARDL) Bounds Test with Sharp and Smooth Breaks. Then, after determining the significant cointegration relationship, the long-term and short-term coefficients were also estimated.

The results show a cointegration relationship for Cyprus, Greece, Israel, Malta and Tunisia. Tourism demand has a positive effect on all these countries and economic growth positively affects the employment rate only in Greece, Israel and Tunisia. Besides, the inflation rate has a negative effect in Israel and Tunisia and a positive effect in Malta. Overall, the authors' results provide important policy suggestions, such as the training of the employees in the tourism sector should be improved to keep up with the requirements of the times.

The impact of the tourism sector on total employment varies from country to country. In particular, the employment creation policies of the sector need to be changed by taking technological changes into consideration.

Since tourism is a labor-intensive sector, tourism's impact on employment is an important research topic. However, whether this effect applies to all countries is debatable. Furthermore, the development of technology can also reduce employment in labor-intensive sectors. Therefore, this research can be regarded as important as this research addresses such a critical current issue and suggests a novel econometric method such as the ARDL Bounds Test with Sharp and Smooth Breaks.

Online flight booking websites compare airfares, convenience and other consumer relevant attributes. Environmental concerns are typically not addressed, even though aviation is the most emission-intensive mode of transportation. This article demonstrates the potential for digital nudges to facilitate more environmentally friendly decision-making on online flight booking websites.

The authors used the digital nudging design process to implement two nudging interventions in an experimental setting on a fictitious flight booking website. The two nudging interventions are (1) an informational nudge, presented as an emission label, and (2) an understanding mapping nudge, presented as an emission converter.

This article finds that both digital nudges are useful interventions in online choice environments; however, emission labels more effectively encourage sustainable booking behavior.

The contributions of this article are twofold. In contribution to research, this article builds on existing research in sustainability contexts and successfully evaluates the effectiveness of anchoring and understanding mapping heuristics to influence sustainable decision-making in virtual environments. Furthermore, in contribution to practice, this article contributes knowledge to nudge design and provides hands on examples for designers or website operators on how to put nudge designs to practice in virtual choice environments. Additionally, this article contributes relevant considerations in a high-impact research field with growing importance given the global climate crisis.

This study aims to investigate patterns in international travel behavior of scientific staff depending on the categories of gender, scientific field and scientific seniority level. The learning from salient differences possibly revealed may inform measures for reducing travel greenhouse gas (GHG) emissions, especially for high-emitting staff groups, and help strengthen the equality between scientists of different categories concerning their travel behavior.

The study collected and used novel empirical data on travel GHG emissions from University of Graz scientific staff for five consecutive years (2015–2019) and used statistical analysis and inference to test and answer three distinct research questions on patterns of travel behavior.

The travel footprint of scientific staff, in terms of annual GHG emissions per scientist, exhibits various highly significant differences across scientific fields, seniority and gender, such as male senior natural scientists showing ten times higher per-person emissions than female junior social scientists.

The five-year travel GHG emissions data set across all fields from natural sciences via social sciences to humanities at a large university (Uni Graz, Austria, about 2,000 scientific staff) and across seniority levels from predocs to professors, both for female and male scientists, enabled a robust empirical study revealing distinct differences in travel GHG footprints of academic staff. In this way, the study adds valuable insights for higher research institutions toward effective GHG reduction policies.

Building on recent developments in the Uppsala model, we first examine the role of business model innovation (BMI) in the internationalization process of firms and then determine to what extent international experience and psychic distance have a moderating effect between BMI and the success of a firm’s international initiatives.

We apply a multiple hierarchical regression model to a sample of 168 firms of two border regions in Italy (Friuli Venezia Giulia) and Austria (Carinthia).

We find empirical support for the moderating role of both psychic distance and international experience in the relationship between business model innovation and the success of internationalization initiatives.

The paper contributes to the evolutionary perspective of the internationalization process of firms by adding new aspects related to the role of business model innovation to the most re-cent developments of the Uppsala model. From an empirical point of view, the paper contributes to the literature by identifying and testing two boundary conditions that shape the relationship between BMI and international success.

This chapter examines the shifting significance of data ownership and athlete rights as they pertain to the growth and expansion of the global sports gambling industry. It provides a nuanced overview of the ‘datafication’ of society, tracing how the omnipresent embrace of digital technologies has expediated new forms of organisational, political and corporate surveillance from which concerns over privacy, rights to ownership and the misuse of personal data arise. The chapter moves on to discuss how the extraction and trade of data has revolutionised how elite sport is performed, manufactured, broadcast and consumed, shedding critical light on the role of the gambling industry in the exchange of human data as a market commodity. These insights inform a series of socio-legal and ethical questions about the relationships between athlete data and the sports gambling industry for the purpose of signposting emerging issues and opportunities for critical sociological research and intervention.