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Article
Publication date: 7 September 2021

Wen Pan Fagerlin and Yueqi Wang

The purpose of this study is to map different kinds of tensions in product innovation and investigate how top managers use communication to shape subordinates' attention…

Abstract

Purpose

The purpose of this study is to map different kinds of tensions in product innovation and investigate how top managers use communication to shape subordinates' attention and thereby respond to these tensions.

Design/methodology/approach

This study adopted an embedded case study of four innovation centers within a Nordic multinational firm.

Findings

This study identifies three kinds of tensions that reside in product innovation, namely dilemma, paradox and trade-off. Further, this study reveals how joint attention (among top managers and subordinates) as a response to tensions can be achieved through different aggregates of top managers' communication efforts.

Originality/value

In opening the black box of tensions in product innovation and identifying multiple tensions, this study contributes to advancing the understanding of the attention-based view. Different from previous studies that simply consider communication as channels for information processing, the findings indicate that the contents and practices of communication can help top managers to shape subordinates' attention and thereby respond to tensions. This study also extends the research focus of attention from top managers to the whole organization, by revealing the importance of building a joint pattern of attention among top managers and subordinates.

Details

Baltic Journal of Management, vol. 16 no. 1
Type: Research Article
ISSN: 1746-5265

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Book part
Publication date: 24 September 2018

Tiina Weman and Helena Kantanen

This chapter examines different dimensions of leadership communication that promote creativity and innovativeness. It explores how leaders engage and inspire their…

Abstract

This chapter examines different dimensions of leadership communication that promote creativity and innovativeness. It explores how leaders engage and inspire their subordinates on the one hand and how they motivate, challenge and encourage them on the other. The aim is to provide a multifaceted description of how leaders use communication to promote innovativeness in organisations. The chapter draws on the ‘wheel of leadership communication on innovations’ by Zerfass and Huck (2007). The wheel examines communication based on cognitive, affective, conative and social dimensions. The other key concepts of the study are transformational and communicative leadership. The approach is qualitative, and the data derive from interviews with leaders of small and medium-sized enterprises (SMEs). The findings suggest that to promote organisational innovativeness all four dimensions – cognitive, affective, conative and social – must be taken into account. Multidimensional skills are required of leaders who are expected to master different communicational roles and to act as enablers, engagers, motivators and supporters at the same time. This calls for emotional and social sensibility, flexibility and adaptability to different people and situations. Leadership communication is crucial for innovation management because creative thinking and commitment enable innovation. Therefore, in the business context, attention must be paid to how people are inspired, supported and motivated, as well as to open communication. The main limitations of the study are that it focuses only on SMEs and that it does not include the voices of personnel, which would have added value to the managerial perspectives.

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

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Article
Publication date: 10 September 2020

Elena Gutiérrez-García, Mónica Recalde and José A. Alfaro

This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI…

Abstract

Purpose

This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice.

Design/methodology/approach

An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions.

Findings

Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability – that is, trust, transparency and a coherently articulated narrative.

Research limitations/implications

This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research.

Practical implications

The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes.

Originality/value

This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.

Details

Corporate Communications: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 15 November 2011

Anne Linke and Ansgar Zerfass

Since employees are considered to be one of the most important sources for innovation, the purpose of this study is to create a change management framework for…

Abstract

Purpose

Since employees are considered to be one of the most important sources for innovation, the purpose of this study is to create a change management framework for implementing an innovation culture by means of internal communication.

Design/methodology/approach

First, an interdisciplinary model was derived from research and existing literature. It was then tested in a case study with qualitative expert interviews and a quantitative online survey among all employees of a sample firm.

Findings

Instead of a linear change, as implied by the theoretical model, different identification levels existed simultaneously within the firm's culture. A typology summed up the corresponding perceptions of the innovation culture: innovation culture, innovation pioneers, mediocrity, standstill, and refusal. Significant correlations between identification and internal media (r=0.405), as well as identification and action (r=0.158) underlined the importance of internal communication.

Research limitations/implications

This study only explores the topic from a communication science perspective. However, examining its link to other important factors like organisational structure would provide further insight. Also, research in different countries and fields is needed, since the results of this case study cannot be considered representative.

Practical implications

The goal of communication managers should be to lead employees through the phases of identification by specifically targeting their identification levels and using the appropriate media to address the findings.

Originality/value

The developed framework helps as a management tool for assessing how employees perceive messages of an innovation philosophy and internal media. By linking the internal, innovation, and change communication, it identifies new essential aspects for creating a communication mix and specifically communicating with the target‐group.

Details

Journal of Communication Management, vol. 15 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 5 October 2015

Malte Stefan Ackermann, Michael Stephan and John M. Penrose

The purpose of this paper is twofold: to quantify the communication of organizational innovativeness (OI) on a large scale; and to examine the relationship of…

Abstract

Purpose

The purpose of this paper is twofold: to quantify the communication of organizational innovativeness (OI) on a large scale; and to examine the relationship of communicating OI and the corresponding investments in research and development (R & D) of multinational corporations (MNCs).

Design/methodology/approach

In total, 3,043 annual reports from 326 MNCs are examined utilizing quantitative content analysis, which focusses on fixed selected terminologies, in the years 1998-2008.

Findings

Scholars assume that the capacity for OI is becoming the single most important task in organizational survival. Even though in the sample the investments in R & D are not increasing, even slightly declining, the communication of OI is increasing. Using mixed-effects regression analysis, the findings indicate that the corporations that are investing in R & D are also communicating these efforts correspondingly.

Practical implications

This is the first study that measures the communication of OI using quantitative content analysis.

Originality/value

The results indicate that not only do the communication efforts of an organization’s OI have a perceived increasing importance. They also suggest that OI itself has become more important for organizations from a strategic point of view.

Details

Corporate Communications: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 October 2000

A. Lievens and R.K. Moenaert

Reports on research concerning the role and nature of communication during the innovation process of new financial services. A causal framework has been developed on the…

Abstract

Reports on research concerning the role and nature of communication during the innovation process of new financial services. A causal framework has been developed on the antecedent role of communication in financial service innovation and its impact on success. Project team communication is conceptualized by: intra‐project communication (communication between project team members); and extra‐project communication (boundary‐spanning communication). Examines the effectiveness of these communication flows from an information processing perspective and assesses the amount of uncertainty reduced about customers, competitors, technologies and resources. Also assesses the impact of the reduction of uncertainty on new financial service performance. In view of the context, i.e. financial service innovations, we included the specific characteristics of services (intangibility, inseparability of production and consumption, heterogeneity and perishability) into our theory and research design. Finally, the theoretical and managerial implications are discussed.

Details

European Journal of Marketing, vol. 34 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 2 April 2008

Bhaskar Prasad and Rudy Martens

Innovation competence has become an essential requirement for technology-based organizations to survive in the new economy. Commitment to long-term objectives and learning…

Abstract

Innovation competence has become an essential requirement for technology-based organizations to survive in the new economy. Commitment to long-term objectives and learning are considered as indispensable for building innovation competence. Communication networks play a crucial role in both these aspects. In this context management faces the question of how the characteristics as well as the contents of communication present in the network will influence the innovation competence. In this paper a literature study is done to present an understanding of the relationships between communication networks and innovation competence. The paper proposes that the characteristics of communication (frequency, diversity, and centrality) along with the content of communication (shared vision, shared task knowledge, and shared social knowledge) significantly affect the elements necessary to build technological innovation.

Details

Competence Building and Leveraging in Interorganizational Relations
Type: Book
ISBN: 978-1-84950-521-5

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Article
Publication date: 15 June 2020

Fariborz Rahimnia and Homa Molavi

In recent years, rapid changes in the economic situation and high levels of competition have increased the need for innovation in order to gain success. In such…

Abstract

Purpose

In recent years, rapid changes in the economic situation and high levels of competition have increased the need for innovation in order to gain success. In such circumstances, organizational strategists are considered as critical in determining the success or failure of organizations. Using innovation in various aspects of organizational operations is the most important factor to achieve sustainable competitive advantages in industry. As a result, analyzing the effective factors involved in promoting the efficiency of innovative activities in the organization and ways of achieving it are of utmost importance. Thus, this paper examines the relationship between communication and innovation performance with respect to the intermediary role of strategic decision-making process speed.

Design/methodology/approach

The present study has used quantitative methodology and questionnaire to collect data from 450 managers and members who are involved in the decision-making process in 150 companies operating in the food-industry sector. Data analysis was done by using structural equation modeling and AMOS software.

Findings

The results of the data analysis suggest that communication and strategic decision-making speed possess a significant positive impact on innovation performance. Also, strategic decision-making speed has sufficiently played the intermediary role between communication and innovation performance.

Originality/value

This survey specifies the effects of communication on the success of making fast strategic decision and innovation performance which aid Iranian food companies to tackle one of the managerial challenges: postponing strategic decisions due to lack of efficient communication to get information. In addition, to the best of the authors' knowledge, this essay is a first in Iran.

Details

European Journal of Innovation Management, vol. 24 no. 3
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 February 1996

Colin Hargie and Dennis Tourish

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what…

Abstract

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.

Details

Corporate Communications: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 30 September 2013

Mersiha Tepic, Ron Kemp, Onno Omta and Frances Fortuin

The purpose of this paper is to provide an integrated framework of complex relations among innovation characteristics, organizational capabilities, innovation potential…

Abstract

Purpose

The purpose of this paper is to provide an integrated framework of complex relations among innovation characteristics, organizational capabilities, innovation potential and innovation performance.

Design/methodology/approach

The model is tested using partial least squares (PLS) modeling and 22 high- (96 respondents) and 16 (93 respondents) low-performing innovation projects from nine companies from the European industry.

Findings

The results show that the level of innovativeness of the project is an important determinant of product potential, whereas the complexity entailed in innovativeness entices integrative communication among innovation project team members. As expected, projects which are new to the company are related negatively to adequateness of the existing functional capabilities of the firm. The negative effects can be mitigated through integrative communication capabilities. Management can foster communication and knowledge integration through adequate databases and communication structures as well as social relations. Also, higher project potential and successful project performance can be attained through focus on product superiority and quality but also on speed of product introduction into the market.

Originality/value

An integrated framework which includes innovation characteristics, organizational capabilities which bring together project execution proficiency and synergy of firm capabilities with the innovation project, as well as innovation potential and performance is absent in the existing literature. The absence of an integrated framework may be the reason why still a large number of innovation projects result in failure. The emphasis on management of complexities in innovation in the paper requires the focus on the under-explored effect of innovativeness and newness of innovation projects on the functional and integrative communication capabilities of firms. While studies which focus on the synergy between firm capabilities and the innovation project regard mainly the functional capabilities, the inclusion of also the integrative communication capabilities allows the present paper to integrate the synergy view with the view that proficiency of project execution is decisive for innovation project performance (Harmancioglu et al., 2009).

Details

European Journal of Innovation Management, vol. 16 no. 4
Type: Research Article
ISSN: 1460-1060

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